Syfte: Uppsatsen ska undersöka hur svenska icke professionella investerare använder årsredovisningen i sina val av kapitalplacering och vilken nytta årsredovisningen har i valet. Uppsatsen ska även undersöka om icke professionella investerare har några problem i tolkningen av årsredovisningar. Metod: Uppsatsen använder både kvantitativ och kvalitativ metod i form av intervjuer och enkät. Slutsats: 50 % av de icke professionella investerarna anser att de har nytta av årsredovisningar vid kapitalplaceringsbeslut. VD-ordet, förvaltningsberättelsen och revisionsberättelsen används mest. Det som upplevs svårast är värderingar i balansräkningen, kassflödesanalys och noter. Förslag till fortsatta studier: Genomföra en liknande undersökning med intervjuer av icke professionella investerare. Ta reda på vilken hänsyn det tas till investerare med lägre ekonomisk kunskap vid upprättandet av årsredovisningar. / Aim: The essay should examine how Swedish non-professional investors use annual reports in their choices of capital investment in securities and what benefits the annual report has in their choices. The essay should also examine if the non-professional investors have some problems in their interpretation of the annual reports. Method: The essay use both qualitative and quantitative methods in form of interviews and survey. Conclusion: 50% of the non-professional investors think that they have benefits from the annual report in their capital investment decisions. CEO:s statement in the annual report, management report and auditor's report is used the most. The most difficult parts are the values in the balance sheet, cash flow statement and notes. Suggestion for future research: Conducting a similar study with interviews with non professional investors. Find out which account is taken of investors with less financial knowledge in the preparation of annual reports.

Historically, companies disseminated financial information via the press release. The ability to disseminate information now exists on multiple "new media" channels beyond just the press release, with each channel reaching a different audience. With the different channels of communication come different connotations and associations that people have about the channels, which may affect the interpretation of the message, thereby altering management's ability to effectively communicate with stakeholders. I investigate whether retail investors' processing of financial information disclosures is dependent upon the fit between the channel and the type of information sent on the channel. Using the Elaboration Likelihood Model, I experimentally test how good and bad financial information posted on a social media channel, Twitter, compares to a more traditional channel, a company investor relations page where financial information is traditionally posted. I find that Twitter is associated with investors processing financial information unconsciously on the peripheral route while conscious or central route processing is associated with information coming from the company's investor relations page. Additionally, I find that investors have lower perceptions of management credibility after viewing financial disclosures on a company's Twitter feed than after viewing the same disclosures on the company's investor relations page.

Hållbarhetdokument har blivit mer vanligt förekommande de senaste åren och nu har hållbarhetsrapporter blivit lagtvingande för organisationer som uppfyller vissa kriterier. De hållbarhetsrapporter som upprättas utefter lagkraven har också ett krav på sig att få ett yttrande, på en begränsad nivå, från en revisor. På hållbarhetsredovisningar som är frivilliga kan organisationen välja att anlita en revisor för granskning på en översiktlig nivå, vilken är mer omfattande. Den här studien syftar till att undersöka processen för granskning och huruvida den tillför kvalitet från revisorns perspektiv. Studien syftar också till att undersöka icke-professionella investerares uppfattning av den granskning som utförs. Detta gjordes genom sex djupintervjuer med revisorer och åtta intervjuer med ickeprofessionella investerare. Slutsatser från studien visar att revisorn genom sin roll bidrar till en kvalitetsökning vid översiktlig granskning men att brister i kvaliteten finns vid begränsad granskning. Studien fann även att icke-professionella investerare inte påverkas av granskade eller icke granskade hållbarhetsdokument vid investeringsbeslut, men anser att det är viktigt att hållbarhetsdokument upprättas och granskas. / Sustainability documents have become more common in recent years and now sustainability reports have become mandatory for organizations meeting certain criteria. The sustainability reports drawn up according to the statutory requirements also have a requirement to obtain an opinion, at a limited level, from an auditor. On sustainability accounting, which are voluntary, the organization can choose to hire an auditor for review at a reasonable level, which is more extensive. The purpose of this study is to investigate the process of reviews and whether it delivers quality from the auditor's perspective. In addition, to examine non-professional investors' assessment of the audit performed. This was done through six in-depth interviews with auditors and eight interviews with non-professional investors. Conclusions from the study show that the auditor through their role contributes to an increase in quality with the reasonable review, but there are shortcomings in quality at the limited review. The studies also found that non-professional investors were not affected by audited or unexamined sustainability documents at investment choices, but that they consider it important that sustainability documents are drawn up and reviewed.