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The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method. The critical discourse analysis was also supplemented with two theorists witch highlights the audience’s construction of identity. The consumer's thoughts on Ölpodden was of importance to illustrate the convergence culture and the consumption of the podcast. Qualitative interviews were therefore used as a supplement to the critical discourse analysis. The purpose for the study was to contribute to an increased understanding of content marketing and a deeper knowledge of the communicative strategies it is based on. This purpose led to two main research questions containing two subquestions each. The first main question and subqueries were to answer on: How the discourse in Ölpodden could be understood and problematized in relation to convergence, commercialization and consumption culture, which the intended audience are and how groups and identities are created through the discourse. The other main question and subqueries were to answer on: How the discourse could be understood and problematized from a user perspective, in what way the discourse has impact on the listeners subjectivity and objectivity and how the recipients statements answers to a convergence culture. The result of the study indicates that the interdiscursivity in Ölpodden contains an entertainment discourse, a information discourse and a promotional discourse. Through these discourses the podcast aims to give beer a higher status in society. The podcast also creates an identity which the listener is expected to want to fit into. In the quest to fit into this identity individual's consumption patterns can change. Which ultimately would lead to increased gain for large concerns such as Carlsberg.

This study is the latest in a series done at Ball State Univeristy on the Angell Papers, the entire collection of personal papers and other materials which Sir Norman Angell presented to the school in 1961. The present study focuses on Angell's activities from July 1940 through December 1945 when Angell was in the United States--unofficially representing the British government--to promote Anglo-American friendship and cooperation.When war broke out in 1939, the British government, principally the Foreign Office and the Ministry of Information, immediately recognized the need to promote pro-British sentiments in the United States. But they also recognized the desirability of keeping a "low profile" in deference to American sensitivities and suspicions about the alleged role of British propaganda in the United States entry into World War I. Angell, and other private British citizens with established contacts and reputations in the United States, were thus chosen to conduct a campaign of unofficial propaganda in America. As a tireless lecturer and writer, Angell used every means at his disposal to communicate his basic message: Britain's historic role in preserving United States security.Initially, that message consisted of an unrelenting assault on the isolationist/non-interventionist position. After Pearl Harbor, it increasingly focused on cementing for the postwar era the level of war-enforced Anglo-American cooperation by interpreting to Americans those features of English life most likely to be sources of misunderstandings and resentments: feudal remnants in the political and social structures, the Empire, and Labourite Socialism. Finally, as the war moved into its latter phases, Angell increasingly recognized those of the political Left as constituting a greater threat to postwar Anglo-American cooperation--which he regarded as the sine qua non of an effective collective security system and future peace--than did those of the nationalistisolationist Right. He became especially concerned about the Left's desire to promote socio-economic revolutionary change in the midst of war, even at the expense of maintaining essential wartime unity or postwar stability. He was equally concerned about the Left's attitude toward the USSR, fearing the reappearance of an appeasement policy which would as surely result in still another war as that of the 1930s had.The nature of historical evidence does not permit a conclusive evaluation of Angell's impact on Americans' thinking. But it might be justly said that, operating from a private station, Angell did as much as any one man could to advance the cause of international understanding and peace.

The English-language translations of Jorge Luis Borges’s Spanish-language works undertaken by the author and Norman Di Giovanni went above and beyond what is generally perceived as acceptable in traditional Western practices. Their work, together with Borges’s thoughts on translation itself, garnered criticism from within Western Translation Studies for its rejection of the status of the original text and the blurring of the distinction between author and translator. Yet the pair’s actions and Borges’s views on translation cease to appear scandalous under the light of Buddhist philosophy, particularly through the use of the Buddhist principles that all phenomena are impermanent and interdependent. This thesis will seek to use these ideas to legitimize the actions of Borges and Di Giovanni. To do so, it will trace the history of opposing and convergent theories from Western philosophy and describe our Buddhist concepts in detail. In order to better understand Borges, it will examine the array of philosophies that influenced the writer and how they both align themselves and differ from Buddhist ideas. This thesis will end by directly applying impermanence and interdependence to the translation practices of Borges and Di Giovanni and considering what potential effect legitimacy for such practices would have on translation overall.

Thesis (Ph. D.)--Georgia State University, 2007. / Title from file title page. Matthew C. Roudane, committee chair; Pearl McHaney, Nancy Chase, committee members. Electronic text (208 p.) : digital, PDF file. Description based on contents viewed Feb. 28, 2008. Includes bibliographical references (p. 192-208).

Thesis (Ph.D.) -- University of Adelaide, School of European Studies and General Linguistics, 2003. / "June 2003" 2 maps in pocket on back cover. Bibliography: leaves 285-308.

Thesis (S.T.M.)--Yale University Divinity School, 1982. / Includes bibliographical references (leaves 170-175).

Thesis (Ph. D.)--Kent State University, 2008. / Title from PDF t.p. (viewed May 29, 2008). Advisor: Susanna Fein. Keywords: British Library; manuscripts; scribal studies; manuscript studies. Includes bibliographical references.

Inaugural dissertation: --Königl. Christian-Albrechts-Universität zu Kiel, 1906.

Inaugural dissertation: --Königl. Christian-Albrechts-Universität zu Kiel, 1906.