This study contributes to the expanding critical range of discourse analysis by analyzing texts used to market Viagra and other "sexual enhancement medication," pharmaceuticals that treat "erectile dysfunction". Applying elements of Norman Fairclough's critical discourse analysis framework, this study examines as cultural artifacts Viagra, Levitra, and Cialis print advertisements and television commercials and it offers insight into the institutional discourse of "sexual enhancement medication" and how this discourse constructs male identity and subjectivity.

This master’s thesis aims to study the practice of separating popular genres of fiction from the rest of the fiction stock, often seen at public libraries. The method being used is critical discourse analysis according to Norman Fairclough’s three-dimensional conception of discourse. The textual dimension of this analysis is the book shelf itself and the sociocultural practice is the everyday practice at a public library of supplying and mediating books to the visitors. The main research question is: In what ways do the alternative shelf arrangements affect the sociocultural practice of mediating fiction to library visitors and to what degree has this practice, with its non-discoursive elements, cleared the path for shelf arrangements to become a natural part of the libraries? The question is answered by the analysis of the text and its different modalities, and the analysis of the discoursive practice where the interest has been the production and the consumption of the text. These two aspects of discourse are then contextualized in the sociocultural dimension. The result shows the picture of a public library undergoing major changes. Strained economy and a shift in the habits of reading fiction have forced the libraries to take influence by the commercial book stores, preferably the on-line ones. This thesis shows that the shelf arrangements of fiction are a part of the development for the public libraries in a more individualised, commercial direction.

Uppsatsens syfte är att analysera och problematisera Netflix kategori ”Serier med en stark kvinnlig huvudkaraktär” utifrån valda begrepp inom feministisk medieteori. Det valda teoretiska ramverket och tidigare forskningen låg som grund för hur problemformulering skapats. Den valda metoden var kritisk diskursanalys baserat på den formulerad av Norman Fairclough och genomfördes med hjälp av dennes verktyg den tredimensionella modellen, som undersöker diskursiv praktik och text i relation till den sociala praktiken. Detta kombinerades även med en innehållsanalys för att ge en bredare förståelse för materialet, samt verktyg för att kunna nå en mer övergripande konklusion över kategorins struktur och dess innebörd. Resultatet visade både på en historisk utveckling, men även på en komplex reproduktion av maktförhållanden inom medieproduktion.

John Rawls developed principles of justice to guide the fair allocation of resources in a society. However, his principles did not take into consideration a society’s differing health needs. Norman Daniels attempted to extend Rawlsian principles of justice to apply to the allocation of health resources. In Just Health, Daniels argued that, under certain circumstances, an age-based allocation of health resources can be prudent. He proposed the Prudential Lifespan Account (PLA) to defend age-rationing against claims that it would lead to favoring one age-group over another. In this paper, I analyze Daniels’s PLA and argue that societal aging poses a significant threat to its effectiveness. I then examine and critique alternate theories to extend Rawlsian principles of justice to account for health, specifically those proposed by Dennis McKerlie and Hugh Lazenby.

This paper analyses text on Swedish trade union newspaper Arbetet about taking advantage of immigrants of home service corporation Enklare Vardag.The theoretical framework consists of theories about critical discourse analysis. The analysis is done by employing Norman Fairclough's CDA model, combined with other tools of critical linguistics.The aim is to detect how the idea of ‘othering' and common sense on power relations between employees and employers marries and divorces with each other in this context on benefit cheat. And to define how the signifier and signified work together in the constructed subject position of the cheater in citizens and media representation. To identify that, interviews of different groups of wardship workers speculations towards the article are included. Aside from a "cheater", understanding of common - sense ground in society and media within the field of immigration, labor´s right incorporate the analysis purpose.The chosen article is analyzed from contradicting perspectives of benefit cheat discourse that often supports with right-wing media and criticizes welfare state and on the other hand criticism towards power relation between capitalistic oppression of the working class.

No description available.

<p>Från röstblock till erkänd grupp</p><p>- en diskursanalytisk studie av Dagens Nyheters och Svenska Dagbladets förmedling av de svarta amerikanernas emancipering mellan 1956 och 1972</p>

<p>The objective of this essay has been to show how the image of the Soviet Union in “Alla tiders historia” differs in the 1989 and 2004 editions of the book. To explain these differences I have used a discourse analytic perspective, mainly inspired by Michel Foucault and his philosophical theories of the constructions of objects, and also Faircloughs critical discourse analysis inspired by Gramsci.</p><p>In this paper the two editions of “Alla tiders historia” are presented with quotes which are then analysed from using my theoretical framework. In the 1989 edition three themes emerged: continuity, undecidability and ambivalence, which together present an image of a Soviet Union which is not clearly defined within the political discourse.</p><p>In the 2004 edition this struggle over the discourse has been settled and the Soviet Union’s position as a dictatorship has been determined, at the same time as the Soviet Union is put in a negative relationship with Czar Russia and is connected with Nazi Germany. The hypothesis which this essay presume, that these differences reflect a greater discoursive shift on a social level has taken place since the dissolution of the Soviet Union in 1991 is in a sense confirmed.</p>

Thesis (M.A.)--Memorial University of Newfoundland, 2005. / Bibliography: leaves 89-98.

The purpose of this master's thesis is to examine how a Swedish public library's collection of books on African history looks like, who the writers are and how Africa and its history areportrayed. The focus of the analysis is on the front and back covers and in some cases on theinformation texts inside the books. The chosen library is the city library of Umeå. The 15books examined were found on the shelf classified as Kp – the classification for African history according to the Swedish SAB-classification system. The analysis is based on discourse analysis and on Norman Fairlough's critical discourse analysis in particular. Edward Said's postcolonial theories are also used. The results show that the majority of the writers are Western European or North American men, active as historians or journalists. There are veryfew female writers or writers of African heritage. The views on Africa and its history are generally positive when it comes to the pre-colonial history of the continent, while the history of the colonial era or contemporary history tends to be viewed upon negatively.