Diploma thesis "Comparison of Tabloid Trends in Czech Daily Tabloid Press Blesk and Aha! in the period of 2006-2012" focuses on tabloid trends of two Czech tabloids Blesk and Aha! in the period of 2006-2012. One of the goals is to compare the degree of tabloidization in both daily press throughout time in respect of defined tabloid features. The study clarifies and defines tabloid features and how they change in time through quantitative content analysis. The quantitative part is completed with qualitative case study which compares the tabloid aspects in tabloid press Blesk and broadsheet Lidové noviny. The results of the analysis say that some tabloid trends, for the most part visualization, are more intense, on the other hand some presumptions are not confirmed, for example big titles or short texts in the articles. Czech tabloid daily press is characterized by dominance of home news and soft news, this proportion did not change through time. The results of case study about death of former president Václav Havel in 2011 indicate that Blesk and Lidové noviny refer about the same topic in a different way in the beginning. After a few days the way of referring about death of the former president is more similar in terms of tabloid trends. However, tabloid press Blesk is more concentrated on the...

The thesis aims to describe the media image of the czech fine art during 1948-1953 in the cultural periodicals "Kulturní politika", "Tvorba", "Var" and "Lidové noviny". It focuses on two topics that occurred most frequently in these periodicals;That is the definition of art and socialist realism and shaping artists and society. Social realism is characterized not only by description, but also by inspiration sources like Czech fine art of 19th century and the tendency to oppose competitive or similar artistic styles and trends like formalism, naturalism, academicism and kitsch. Shaping the artists and society is understood in terms of upringing, education and enlightenment. In connection with these two areas this thesis focuses on history, cultural policy of the Communist Party, the organizational structure of artistic production, distribution of art, shaping artists, penetration of art into public and private space, socialist realism and an attitude of visual artists to new conditions of artistic production. Different features were also included to capture the uniqueness of each periodical. The starting point of the thesis is a historical and qualitative analysis.

This thesis Development of the Rudé právo during 1972 - 1991 discusses the activities and developments of this journal and its editors at a time when in Czechoslovakia began the period of normalization, causing compaction ratios and purges especially among journalists. The other titles had to respond to this situation, including the Rudé právo itself, which was, however, in exceptional circumstances, as reported directly to the directives of the Central Committee of the Communist Party. In the Rudé právo so appeared only official information (political, social, cultural and sports), which corresponded to the ideology of the Communist Party. It is therefore interesting to investigate this periodical in the context of contemporary events and to analyze its activities in connection with the fact that we now have. The editor's work was based on the discussions and proposals adopted at a meeting of the Central Committee of the Communist Party and its Secretariat, whose member was also editor in chief of the Rudé právo. The journal had automatically secured the highest allocations of newsprint, even during the late '80s, when it was real shortage of this material. After 1990, when began the consolidation of printed periodicals, the Rudé právo transformed into a joint-stock company whose majority...

This thesis deals with analysis of development of Chinese views on the origins of Chinese culture and statehood in view of archaeological research between the years 1940 and 1980. The analysis is based on information provided by popularizing media, specifically Chinese newspapers and high school textbooks, which are paired with archaeological overview from specialized publications written in English, Czech and Chinese language. Thesis consists of three parts. Firstly, it outlines development in archeology during four decades and the impact of nonacademic influence on scientific work. It serves as theoretical reference frame for the following analysis of Chinese sources. The second chapter deals with reflection of archaeological research in articles of the People's Daily newspapers. How are the archaeological findings valued by society, how does state ideology impacts on their research and it is related to that what are the geographical tendencies. Terminology and biased manner of expression in articles are also included to analysis. The third chapter consists of the study of views on the history of Chinese antiquity in textbooks. In which ways were textological historiography and outcome of archaeological research combined, including factual chronology of historical events and geographical location...

The French President Nicolas Sarkozy is presented in the long term as the head of state with a strong media influence and strong media manipulation ability. This tendency is moreover not rare in the field of politics, and it can have a strong impact on society. That is why it seems appropriate to devote attention to this topic within media studies. The aim of this thesis is to find out, based on the content-study of three Czech national newspapers, how Czech journalists deal with the topic of the French presidency - do they have their specific sources, how do they cope with information from the Élysée Palace, do they use the same sources, do they create stereotypes about Nicolas Sarkozy etc. Qualitative analysis of the articles is supplemented by findings from interviews with the journalists themselves. The thesis has two main parts. In the first one, the overview of the available research in the field of agenda-setting and news coverage sociology is offered, literature is also presented, which deals with the influence of President Sarkozy and the issues affecting French journalists' work. The second part presents the analysis of the daily newspapers' material, which makes it possible to see the current trends in journalists' work with sources. The findings are supplemented by information from the...

This diploma thesis named "Young people and its relationship with printed newspapers in the period of the new media" shows the way of treating the printed newspapers by the nowadays young generation within the Czech Republic. The thesis is based on the hypotheses predicting the tough situation and future position of printed newspapers. Concerning the experts' predictions the sole existence of the newspapers could be threatened by uninterested approach of young readers. The first part of the article shows the young people relationship to the printed newspapers as presented in selected international surveys and researches. The conclusions of these materials are essential sources used in my own further survey. As a part of the article the specific data presenting the situation of the Czech newspapers market are presented. It shows the printed newspapers decreasing demand which is significant as well as on the Czech Republic market. The methodology of the research is presented in the next part of the article. As a proper method the quantitative analysis is selected - the "focus-groups" method. The tested sample was forty of students in total. All of them were studying the secondary school or the university. Each part of the topic being analyzed is presented in the next part of the work. Also the...

The thesis analyzes the advertisement that was published in three selected national newspapers and a weekly magazine. It focuses on the period last thirty years (comparison with the 80`s of the 20th century, the 90`s of the 20th century and the period after 2000). It is trying to show changes that occurred during the processing period of advertising texts in thematic, language and style area. The thesis concentrates on the selected sample of advertising texts and as well the most common principles of creation, it compares with scientifically based facts from reference book relating to advertising language. Advertising language is based on the changing society and its value which is constantly in progress. The year 1989 symbolized not only the changing political and social conditions in our country but also allowed the access of foreign capital onto the Czech market and its increase in competition that the advertisement responded with huge development. The advertisement could no longer rely on the information but it had to develop more features like the attraction and persuasive function. The thesis divides the advertising into two main parts. The first thematic part focuses on the texts from the point of their formal aspects (e.g. size and position of advertising in newspaper, colorful scheme, graphic...

Diploma thesis "Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk's and Vaclav Havel's death and funeral in Czech Press" aims to compare the media images of the presidents' death and funeral in broadsheet and tabloid newspapers of that time. In this matter, media analyzed the lives of these great personalities, their work, political views, their acceptance and renown abroad, their merits and their critical reception as well. The study itself is divided into two main parts. The first one being the theoretical part informs about the political and social context of the time in which Tomas Garrigue Masaryk and Vaclav Havel lived and worked and it discusses their personalities in more details. Furthermore, the methodology used in the thesis is included in this section as well, representing and explaining the method of the media research. In the second practical part, the thesis provides the characteristics of the chosen broadsheet and tabloid newspapers - Lidove noviny, Poledni list and Blesk. By using qualitative analysis the thesis seeks to determine how media presented the presidents at that time. On one hand it attempts to illustrate the parallels that linked these two personalities, on the other hand it endeavours to describe how their images differed....

The diploma thesis Styles of written journalism explores news styles, analytical formations and stylishly mixed these ones. It explores verbal and ideographical devices, used in the Czech present dailies MFD, Lidové noviny and Právo. The work is based on an analysis of linguistic material, accumulated in the time between August 2010 - August 2011. The Attention is aimed at mainly lexical devices. The diploma thesis evaluates their function in the journalistic text and similarities and differences in jounarist´s work with them in various formations in journalistic style. The Interest focuses on the structure of present Czech dailies and the diploma thesis tries to capture their profile. Furthermore, it deals with the headlines, their types and functions in the text. It the introduction there is an explanation of the terminology in the the diploma thesis. Also a brief history of news service is given.

This thesis follows few selected periodicals of the "second republic" era and their approach to acute problems of that time. It analyses the problems mainly through direct opinions and proclamations of their most influential or most important personas. The introduction includes a brief summary of the social and political atmosphere of the period and its most important issues that are analysed in following chapters of the thesis. Thesis is devided into several chapters, where crucial is the central part that includes the analysis of the selected media and their view of the time period, the way it was evolving and its important moments, topics and persons. The final chapter compares individual periodicals.