Zugleich: Diss. Münster (Westfalen), 2007. / Register. Literaturverz.

Thèse (M.A.)--Université Laval, 2005. / Titre de l'écran-titre (visionné le 6 octobre 2006). Bibliogr.

Poucas pesquisas têm sido feitas na Internet, especificamente com os indicadores que sugerem consumidores visitar novamente o site. Diante desse contexto, esse trabalho teve por objetivo propor e testar um modelo teórico dos possíveis determinantes da lealdade no ambiente de varejo virtual. O método de pesquisa foi uma survey pela internet com 515 compradores. O método de análise foi a modelagem de equações estruturais. Dos antecedentes propostos como explicadores da lealdade (qualidade, comprometimento, valor e confiança) valor e confiança não se mostraram significativos em predizer o construto dependente. Assim, comprometimento nesse contexto foi o principal explicador de lealdade. O trabalho também analisou a estrutura multidimensional e seqüencial de Oliver (1999). Como principais resultados a parte de dimensionalidade da lealdade foi confirmada e a seqüencial não foi. Outras conclusões deparadas foram: (1) as definições conceituais de comprometimento e lealdade estão muito próximas e estes convergem fortemente para um mesmo conceito; (2) lealdade afetiva modera a relação entre cognição e conação; e cognição e ação e (3) em cada momento que o consumidor supostamente passa pelos estágios da lealdade, existe um aumento significativo de R² da variável dependente. Considerações finais, limitações da pesquisa e sugestões para investigações futuras fazem a etapa final do trabalho. / Within the Internet there are little research made, specifically with the indicators that suggest consumers to revisit the site. In that context, that thesis had as a main goal to propose and to test a theoretical model of the loyalty determinants in the virtual retail atmosphere. The research method was an internet-survey with 515 buyers. The data analysis used structural equation modeling. From the predictors of loyalty (i.e.: quality, commitment, value and trust) value and trust were non-significant in predicting the endogenous variable - loyalty. Thus, commitment was the principal loyalty predictor, having the strongest beta value. The work also analyzed Oliver’s (1999) multidimensional and sequential structure. As principal results, the loyalty dimensionality was confirmed, but the sequence structure did not. Other conclusions of the master thesis were: (1) the conceptual definitions of commitment and loyalty are very close and these two constructs converge strongly for an unique concept; (2) affective loyalty moderates the relationship between cognition and conative; and between cognition and action and (3) in every moment that the consumer supposedly cross the loyalty phases, a significant increase of R² in the dependent variable exists. Final considerations, research limitations and suggestions for future investigations make the end of the work.

Poucas pesquisas têm sido feitas na Internet, especificamente com os indicadores que sugerem consumidores visitar novamente o site. Diante desse contexto, esse trabalho teve por objetivo propor e testar um modelo teórico dos possíveis determinantes da lealdade no ambiente de varejo virtual. O método de pesquisa foi uma survey pela internet com 515 compradores. O método de análise foi a modelagem de equações estruturais. Dos antecedentes propostos como explicadores da lealdade (qualidade, comprometimento, valor e confiança) valor e confiança não se mostraram significativos em predizer o construto dependente. Assim, comprometimento nesse contexto foi o principal explicador de lealdade. O trabalho também analisou a estrutura multidimensional e seqüencial de Oliver (1999). Como principais resultados a parte de dimensionalidade da lealdade foi confirmada e a seqüencial não foi. Outras conclusões deparadas foram: (1) as definições conceituais de comprometimento e lealdade estão muito próximas e estes convergem fortemente para um mesmo conceito; (2) lealdade afetiva modera a relação entre cognição e conação; e cognição e ação e (3) em cada momento que o consumidor supostamente passa pelos estágios da lealdade, existe um aumento significativo de R² da variável dependente. Considerações finais, limitações da pesquisa e sugestões para investigações futuras fazem a etapa final do trabalho. / Within the Internet there are little research made, specifically with the indicators that suggest consumers to revisit the site. In that context, that thesis had as a main goal to propose and to test a theoretical model of the loyalty determinants in the virtual retail atmosphere. The research method was an internet-survey with 515 buyers. The data analysis used structural equation modeling. From the predictors of loyalty (i.e.: quality, commitment, value and trust) value and trust were non-significant in predicting the endogenous variable - loyalty. Thus, commitment was the principal loyalty predictor, having the strongest beta value. The work also analyzed Oliver’s (1999) multidimensional and sequential structure. As principal results, the loyalty dimensionality was confirmed, but the sequence structure did not. Other conclusions of the master thesis were: (1) the conceptual definitions of commitment and loyalty are very close and these two constructs converge strongly for an unique concept; (2) affective loyalty moderates the relationship between cognition and conative; and between cognition and action and (3) in every moment that the consumer supposedly cross the loyalty phases, a significant increase of R² in the dependent variable exists. Final considerations, research limitations and suggestions for future investigations make the end of the work.

Poucas pesquisas têm sido feitas na Internet, especificamente com os indicadores que sugerem consumidores visitar novamente o site. Diante desse contexto, esse trabalho teve por objetivo propor e testar um modelo teórico dos possíveis determinantes da lealdade no ambiente de varejo virtual. O método de pesquisa foi uma survey pela internet com 515 compradores. O método de análise foi a modelagem de equações estruturais. Dos antecedentes propostos como explicadores da lealdade (qualidade, comprometimento, valor e confiança) valor e confiança não se mostraram significativos em predizer o construto dependente. Assim, comprometimento nesse contexto foi o principal explicador de lealdade. O trabalho também analisou a estrutura multidimensional e seqüencial de Oliver (1999). Como principais resultados a parte de dimensionalidade da lealdade foi confirmada e a seqüencial não foi. Outras conclusões deparadas foram: (1) as definições conceituais de comprometimento e lealdade estão muito próximas e estes convergem fortemente para um mesmo conceito; (2) lealdade afetiva modera a relação entre cognição e conação; e cognição e ação e (3) em cada momento que o consumidor supostamente passa pelos estágios da lealdade, existe um aumento significativo de R² da variável dependente. Considerações finais, limitações da pesquisa e sugestões para investigações futuras fazem a etapa final do trabalho. / Within the Internet there are little research made, specifically with the indicators that suggest consumers to revisit the site. In that context, that thesis had as a main goal to propose and to test a theoretical model of the loyalty determinants in the virtual retail atmosphere. The research method was an internet-survey with 515 buyers. The data analysis used structural equation modeling. From the predictors of loyalty (i.e.: quality, commitment, value and trust) value and trust were non-significant in predicting the endogenous variable - loyalty. Thus, commitment was the principal loyalty predictor, having the strongest beta value. The work also analyzed Oliver’s (1999) multidimensional and sequential structure. As principal results, the loyalty dimensionality was confirmed, but the sequence structure did not. Other conclusions of the master thesis were: (1) the conceptual definitions of commitment and loyalty are very close and these two constructs converge strongly for an unique concept; (2) affective loyalty moderates the relationship between cognition and conative; and between cognition and action and (3) in every moment that the consumer supposedly cross the loyalty phases, a significant increase of R² in the dependent variable exists. Final considerations, research limitations and suggestions for future investigations make the end of the work.

A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg in partial fulfilment of the requirements for the degree of Masters of Arts. / This paper analyses the music of Oliver Mtukudzi in order to ascertain how he uses his music as a means of addressing the socio-political issues in Zimbabwe. Mtukudzi's music has, for decades now, been thought to reflect and voice the realities of life in Zimbabwe. Particular emphasis has been placed on the lyrics because they contain the messages of the songs. An evaluation of the music and its addressivity in conjunction with the lyrics is also examined to determine how Mtukudzi uses them both as ways of enhancing the message in the songs. Using the theory of addressivity the paper looks at the nature of this address within the songs chosen for evaluation within the paper. Similarly the virtual audience, as distinguishable from real audiences, of Mtukudzi' s address is taken cognisance of in order to, not only verify the addressivity already discussed, but also to assess how extensive the audience's influence is in determining the songs that the artist writes. Using songs from recordings from the last five years I look specifically at how he deals with themes about women, children, HIV/AIDS and politics in his music and how this is used to address and reflect the social realities of Zimbabwe. / Andrew Chakane 2019

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Bakgrund Från och med september 2014, är alla barn i åldern fyra till sju berättigade till gratis skolmat i Storbritannien, för att öka hälsosamt ätande och minska fetma. Syfte Att undersöka hur skolmåltider (speciellt skolluncher) avbildats i olika tidningar i Storbritannien, från och med 2000 till 2014, då gratis skolmåltider introducerades. Metod Fyra tidningar i Storbritannien, under tiden 2000 till 2014, valdes ut för undersökning. Totalt 616 artiklar hittades, varav 426 texter analyserades. En kombination av kvalitativ och kvantitativ innehållsanalys gjordes i flera steg på artiklar och insändare. Texterna lästes och grupperade i huvudbudskap/innehåll. För att visa när och i vilken mängd dessa huvudbudskap/innehåll avbildades i de studerade medierna, blev dessa grupperade som ämnen och placerade i tidslinjer. Slutligen kategoriserades ämnena i grupper för att visa huvudfokus under tidsperioden. Resultat Under åren 2000 till 2014 diskuterades flera ämnen som rörde skolmåltider i media. Bland dessa fanns både positiva och negativa inställningar till Jamie Olivers skolmatkampanj, ohälsosamma lunchboxar, förbud av lunchboxar, förbud mot att vistas utanför skolområdet under raster, samt planen för och införandet av gratis skolmat för fyra till sjuåringar. Gratis skolmåltider och texter relaterade till ekonomi var de mest diskuterade ämnena under åren. I studien var det möjligt att se att Jamie Oliver var en stor del av processen som lett till att barnen i åren fyra till sju fått gratis skolmat. Slutsats En större process kunde ses framskrida fram till gratis måltider till alla skolbarn i ålder fyra till sju. Regler har tillagts och åtgärder gjorts för att få bättre skolmåltider och samtidigt uppmuntra barn att välja hälsosammare mat. Det är möjligt att allmänheten blivit mer medvetna om hälsa och skolmåltider samt relationen mellan dessa / Background Starting from September 2014, all children aged four to seven received their school lunches for free in the UK, to increase healthy eating and decrease obesity. Aim To investigate how school meals (especially school lunches) were depicted in different newspapers in the UK, from 2000 to 2014 when free school meals were introduced. Method Four newspapers in the UK between the years 2000 and 2014 were chosen for the study. In total, 616 texts were found from which 426 were analysed. A combination of quantitative and qualitative analysis of articles and letters to press was made in several steps. The texts were read and grouped into several main messages/contents. These were grouped into subjects and put together in timelines to show when and how much they were depicted in media during the studied years. Finally the subjects were grouped into topics, to show the main focus during the time period. Result During the years 2000 to 2014 several topics related to school meals were discussed. Among these were both positivity and negativity towards Jamie Oliver’s school food campaign, unhealthy packed lunches, the ban of packed lunches, ban of going outside schools on school breaks and the free school meals plan and free school meals for all children aged four to seven. The free school meals and texts related to economy were the most discussed during these years. In the study it was possible to see that Jamie Oliver have been a big part of the results of free school meals for the children between four and seven. Conclusion A long process could be seen progressing until free meals were given to all schoolchildren aged four to seven. There were regulations and actions towards better school meals and encouragements for children to choose the healthier foods. It is possible that people became more and more aware about health and school meals, and the relation between these over the years.

Call number: LD2668 .T4 1958 S76

Satirical news programs are a very popular concept where people tune in to them for a laugh and might leave with a bit more knowledge on the subjects reported. With the popularity of such shows growing the media’s covering of them grows as well. The question is then how the media portrays these satirical news shows. In this study a framing analysis is used to analyse articles by four American news outlets – two traditional and two modern – to assess how the media is portraying the newer satirical news program Last Week Tonight with John Oliver. There has been a lot of research done on how satirical programs affect the world around them but this study instead looks at how the media chooses to portray such a show. The focus is on whether the media treats the program as entertainment or more like another news outlet and what kind of effect that could have on the two genres satire and news. This study shows that the media presents the program as not just a comedy show that makes fun of news but also as a credible source of information. It is portrayed as a bit of both and one is not shown to contradict the other. This indicates that the distinction between genres such as satire and news is blurring which in turn can make it harder for the audience to separate the two and thereby make it more difficult to know what is news and what is not.