Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa tesi è articolata in tre ricerche: la prima, " Artisanship: A review of the conceptualization of the “craftmanship ", impiega la content analysis per esaminare le definizioni di 'artigianato' fornite da diverse fonti tra cui Fondazioni, Associazioni, Organizzazioni Internazionali e Intergovernative e Camere di Commercio. La seconda ricerca "Crafting the craft - evidence from Italian experts" utilizza la metodologia qualitativa delle interviste semistrutturate con manager, esperti e opinion leader che gravitano nel mondo dell’artigianato. L’ultima ricerca " Understanding of the concept of “craft” – from the perspective of Italian consumers " è un'indagine finalizzata a capire le percezioni del consumatore in merito all’artigianato e le sue preferenze per i diversi tipi di prodotti artigianali. Grazie all’intrinseca interdisciplinarietà di questa tesi, che collega diverse basi teoriche e discipline come sociologia, economia, arte, filosofia e storia sociale, si cercherà di colmare le attuali lacune presenti nella ricerca sull'artigianato offrendo, così, un nuovo contributo in materia. / This thesis aims to deepen the meaning of ‘craft’ by looking at the concept from the perspective of different stakeholders, including 1) Guilds and Chambers of Commerce; 2) businesses, providers and experts and 3) consumers. The overarching purpose of this dissertation is to summarize recent developments, to highlight the state of the art and to offer some critical observations of various understandings of the concept of artisanship, in order to identify conceptual gaps and limitations and directions for future research. This dissertation includes three studies: Study 1 - “Artisanship: A review of the conceptualization of the “craftmanship” – employs content analysis to examine definitions of ‘artisanship’ provided by different sources from Craft Foundations and Associations, international and intergovernmental organizations, and European Chambers of Commerce. Study 2 – “Crafting the craft – evidence from Italian experts” is based on a qualitative methodology and includes semistructured interviews with managers and experts of artisanal products. Study 3 – “Understanding of the concept of “craft” – from the perspective of Italian consumers” is a survey aimed at investigating consumer perceptions of artisanship and preference for different types of artisanal products. By bridging different theoretical bases and disciplines, such as sociology, economics, arts, philosophy and social history, this research will offer a novel contribution and fill gaps in the research on artisanship.

Listan över influerare som har gjort skönhetsingrepp kan göras lång. För att nämna ett exempel har Bianca Ingrosso med ett följarantal på 343 000 på Youtube talat öppet om att hon gjort lipfillers (Ingrosso, 2020). Dessa inlägg där influerare talar om hur de korrigerar sin kropp i kombination med att de unga är i majoritet på internet och sociala medier (Svenskarna och internet 2019) ligger till grund för vår vilja att genomföra denna undersökning. Syftet med denna studie är att undersöka hur influerares reklam och framställning av skönhetsingrepp kan skapa betydelse för hur unga kvinnor ser på den egna kroppen. För att genomföra studien har vi använt oss av sex stycken kvalitativa intervjuer med kvinnor i åldrarna 15–17 år. Intervjuerna har spelats in och transkriberats och materialet har sedan analyserats för att besvara våra frågeställningar. Utifrån våra intervjuer kan vi se att influerares sätt att tala om och göra reklam för skönhetsingrepp har betydelse för unga kvinnors attityder till den egna kroppen. Några av respondenterna har även uttryckt att de blivit osäkra gällande sin egen kropp efter att ha sett inlägg gällande skönhetsingrepp från en influerare. Vi kan tydligt se att respondenterna tror att unga kvinnor är den grupp som påverkas mest av influerares framställning av skönhetsingrepp. Intervjuerna visar att respondenterna tar del av ett dominerande skönhetsideal på sociala medier och de beskriver idealet som att man ska vara smal, lång och vacker. Vi kan tydligt se, genom de analyserade intervjuerna, att de unga kvinnorna som deltog i denna studie är kritiska till influerare som talar om och gör reklam för skönhetsingrepp, då de tycker att det uppmanar andra till att korrigera sin kropp. Trots kritiken så spelar influerare en stor roll i de unga kvinnornas liv och de uttrycker att de får inspiration av influerare gällande var och vad man äter, hur man klär sig och hur man tränar. Vi kan därmed se en viss ambivalens i respondenternas svar då de följer specifika influerare samtidigt som de riktar kritik gentemot dessa. / The list of influencers who has had cosmetic procedures done can be made long. To mention one example, Bianca Ingrosso with 343 000 followers on Youtube, has spoken openly about her lip fillers (Ingrosso 2020). These types of posts, where influencers talk about how they correct their body, in combination with the fact that young people are a majority of the internet and social media users (Svenskarna och internet 2019) forms the basis of our motivation to conduct this study. This study aims to analyze whether, and if so, how influencers advertising and speech about cosmetic procedures contribute in creating meaning regarding how young women view their own body. This study was conducted with six qualitative interviews, with women in age 15-17. The interviews have been recorded and transcribed and the material has been analyzed to answer our research questions. Throughout our analyzed interviews can we see that influencers' speech and advertising about cosmetic procedures are meaningful regarding young women's attitudes to their own body. Some of the respondents expressed that they felt insecure about their own body after seeing an influencer talk about cosmetic procedures. We can also see that the respondents think that young women as a group of people are affected by influencers' opinions about cosmetic procedures. In the interviews, we can also see that the respondents take part in constructing a dominating beauty ideal on social media and they define the ideal as being skinny, tall and beautiful. Clearly the young women who took part in this study are critical of how influencers talk and do commercials about cosmetic procedures, they think influencers tell others to correct their body. Despite the criticism, the young women in this study are still inspired by influencers, regarding where and what they eat, how they dress and how they work out. We can clearly see some ambivalence in the way the respondents answer as they follow specific influencers while they also are criticizing them.