<p>India is often considered to be a high tech country; however there are substantial differences in both adaptation and use of new technology between urban and rural areas. Many times women are excluded from the technological development due to social norms and traditions. The use of cell phones in India has increased profoundly in recent years; meanwhile the use of computers spreads at a much lower rate. Still the women are not making full use of these new communication technologies.</p><p>In order to investigate this, a field study in Tuticorin area in South East India was conducted, where interviews with small-scale businesswomen were carried out. The purpose of this degree project is to investigate the current use of Information and Communication Technologies, ICT, among women in the area in order to assess the value of cell phones and identify barriers for the use of computers as communication tools.</p><p>The empirical findings show that the four women mainly studied, all used cell phones within their businesses, but to different extents. Using the Industrial Marketing and Purchasing group’s network theory and the resource based 4R-model, we have analysed the current use cell phones as well as barriers and enabling factors for the use of communication technologies. The main barrier for the cell phone use is the ownership issue, limiting the women’s access. For cell phones, low prices and accessible knowledge enable the spread and use, whereas the same factors can create barriers for the use of computers.</p>

In recent years mobile phones have become very popular in India, even among the poorer parts of the population. Our aim was to study how this has affected the small businesses. During the fall of 2007 we made 44 interviews with various businessmen in two states in northern India, Rajasthan and Orissa. During the study we found that the access to mobile phones had had altered the way business is handeled on many levels. The businessmen had gotten more customers, more time on their hands and they had changed they way they handeled supplies and suppliers. The ultimate effect of this was an increase in personal income.

This essay presents a survey that was conducted on 52 college students regarding their opinions on advertisement received to the mobile phone. The questionnaire survey focused on what college students think of advertising to the mobile phone and what attitude they have towards it. The thoughts behind this study are that advertisement to the mobile phones is something that is getting more popular when the mobile phone is getting more advanced. The result of the study showed that college students are not that interested in receiving advertisement to their mobile phones. Several of the college students that participated in the study already get advertisement to their mobile phones, advertisement that they don't want because it doesn't reflect their interests. The study showed that if the advertisement sent to the respondents was to get more customized to their personal interest they might consider receiving it.

India is often considered to be a high tech country; however there are substantial differences in both adaptation and use of new technology between urban and rural areas. Many times women are excluded from the technological development due to social norms and traditions. The use of cell phones in India has increased profoundly in recent years; meanwhile the use of computers spreads at a much lower rate. Still the women are not making full use of these new communication technologies. In order to investigate this, a field study in Tuticorin area in South East India was conducted, where interviews with small-scale businesswomen were carried out. The purpose of this degree project is to investigate the current use of Information and Communication Technologies, ICT, among women in the area in order to assess the value of cell phones and identify barriers for the use of computers as communication tools. The empirical findings show that the four women mainly studied, all used cell phones within their businesses, but to different extents. Using the Industrial Marketing and Purchasing group’s network theory and the resource based 4R-model, we have analysed the current use cell phones as well as barriers and enabling factors for the use of communication technologies. The main barrier for the cell phone use is the ownership issue, limiting the women’s access. For cell phones, low prices and accessible knowledge enable the spread and use, whereas the same factors can create barriers for the use of computers.

In the rapid development of mobile communication industry, mobile phone converted from general voice-guided to smart phones, tablet PC and other handheld, which through multi-functional integration of operating system and value-added services, is changing the whole market demand. The main purpose of this thesis is to provide the competitive strategies for the mobile communication industry, mainly from system operators, channel and mobile equipment manufacturer, analyzed by SWOT, industry profiles and trends to evaluate mutual relations of valued chain and digital convergence. With the literature review and the investigations of the mobile communication industry, practitioners and experts in Taiwan, we establish the following strategies: 1.Smart phones and tablet PC in the future development of the market with high growth opportunities, integration between system platform and hardware/software, and the user interface and application services will enable higher value added in the industry. 2.Mobile equipment manufacturer develops enhanced features to networking function peripheral products, coupled with the popularity of mobile networks, to make mobile devices more functionality expanded. 3.The role of channel needs to create differentiated service, integrated telecommunications services and market information, as well as professional and dedicated service to the channel to exert influence on the market. 4.The system operator, channel and mobile equipment manufacturer in close cooperation between the three is bound to become the mainstream business model. Integrated strategy of digital convergence and application service is mainly required to long-term growth and development.

M. Tech. Business Administration / Some innovations are accepted very quickly, while others are not. Knowing how technology and innovations are diffused within a social system helps understand the behaviour of its members. If one can identify the individuals, when they adopt the technology, and the reasons that led them to do so at that time, one can characterize their behaviour and perhaps hasten the acceptance and diffusion of an innovation. The aim of this study was to provide strategic insight into the adoption of mobile phone technology by 52 senior citizens in the south of Johannesburg, South Africa, and to understand the key benefits that elderly people derive from using it. The findings indicate that the rate of adopting mobile phones was high among these senior citizens and they were using the technology extensively - to call family and friends, take photos, SMS, play music, et cetera. The study recommends that mobile telephone suppliers cater for this segment of the market through the provision of affordable devices and flexible contracts, since the majority of senior citizens are retired.

Σχεδίαση και Υλοποίηση εφαρμογής για έξυπνα κινητά τηλέφωνα με χρήση τεχνολογιών διαδικτύου HTML5 και διερεύνηση σχετικων εργαλείων και τεχνολογιων. / Designing and development of a mobile application using HTML5 web technologies and further research of corresponding tools and frameworks.

Over the last decade the use of mobile phones has increased dramatically everywhere by people from different cultural backgrounds. However, while such technological adoption move on at an ever increasing pace all over the world, the key problem for designers and developers of mobile phones is how to develop mobile phone services that effectively support the dynamic and flexible communication needs of such diverse groups of users. To counter this problem, this thesis focused on establishing how people from different cultural backgrounds use mobile phones to achieve their communicative, social and informational goals. Questionnaires and interviews were undertaken and analysed to achieve this. The findings from the analysis led to the development of two prototypes missed call services; the icon-based missed call service (IBMCS) and the personalised icon-based missed call service. Several key findings emerged from this research. For example, mobile phone users in the Sudan and the UK differed in the way they used their mobile phones especially in the public places. British participants were more comfortable using their mobile phones in public sphere. British and Sudanese stated that they would like to use an IBMCS to support their communication needs. However, Sudanese users were more keen than the British participants on personalising the developed missed call service to aid the management of their communication needs and to better coordinate their activities. The evaluation of the personalised IBMCS highlighted an important redesign implication, such as allowing the receiver to manipulate the receipt of missed calls in public settings.

Thesis (M.S.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 66-68).

Thesis (M.S.)--Rochester Institute of Technology, 2009. / Typescript. Includes bibliographical references (leaves 50-51).