This report discusses how non-profit organizations can utilize mobile phone technology to reach supporters and inspire them to both act and give. The significance of this report and topic lies in the opportunity for non-profit organizations to understand how people are interacting with messages on their mobile devices. The research found within, serves as a reference for non-profits to utilize when planning and implementing mobile phone marketing campaigns. / text

In this study I have looked at social impacts of mobile telephone usage in Sweden in the Spring of 2001. Through observations and interviews have I tried to outline how social relations and concepts of time have changed and are still in a process of change alongside with the high percentage of mobile phone users today. The conclusions I have made from my research is that mobile phone usage affects society and how people interact and that people want to reach others, but want to control their own reachability. Communication via mobile phone differs from face-to-face communication and communication on stationary phones, but mobile phones seem to be used as means to facilitate face-to-face interaction. There seem to be some commonly shared notions among my informants of what appropriate mobile phone behavior is, but people seem to not always abide to this. People tend to create their own private zones in public places when using their mobile phones and through their usage send social messages to others. I have also found that the use of time is an important aspect connected to mobile phones. People seem not to make as many plans ahead any longer, but instead make up plans as they go. Many seem to have forgotten how life was before there where mobile phones!

Media promoting cultural tourism is argued to present specific romantic cultural attributes. In the case of Zulu cultural villages, the image offered is of militarism and bare-breasted maidens. The Western gaze offers the template within which such spectacle is constructed. PheZulu Safari Park is one such venture in the KwaZulu-Natal midlands that offers tourists a "uniquely African experience". Cell phones are rapidly proving to be a viable and accessible medium through which individuals can represent themselves. This dissertation evaluates the use of camera-enabled cell phones by Zulu cultural village performers. The subject-generated representation is analysed in order to assess the performers‘ view of the typical Zulu representation in the media, using a participatory video and participatory communication for development framework. A qualitative methodology was used to conduct focus groups, with field notes and unstructured interviews adding depth to the data. Thematic analysis was applied to the collected data, which included the cellphilms produced by the cultural performers. It was found that video enabled cell phones are indeed a viable technology to use in place of traditional digital video cameras in a participatory video project. The cellphilms that the participants produced negated the typical western media disseminated representation of Zulu culture, as is typified in the participants‘ performance at PheZulu Cultural Village. Although the cellphilms were not specifically targeted at promoting their cultural performance at PheZulu, significantly, it was not dismissing their performance‘s validity either. Instead, the participants used the cellphilms to express other, more personal, aspects of their culture. / M.Soc.Sc. University of KwaZulu-Natal, Durban 2013.

This research aims at a music piece for audience participation using mobile phones as musical instruments in a music concert setting. Inspired by the ubiquity of smart phones, I attempted to accomplish audience engagement in a music performance by crafting an accessible musical instrument with which audience can be a part of the performance. The research begins by reviewing the related works in two areas, mobile music and audience participation at music performances, builds a charted map of the areas and its intersection to seek an innovation, and defines requisites for a successful audience participation where audience can participate in music making as musicians with their mobile phones. To make accessible audience participation, the concept of a networked multi-user instrument is applied for the system. With the lessons learnt, I developed echobo, a mobile musical instrument application for iOS devices (iPhone, iPad and iPod Touch). With this system, audience can download the app at the concert, play the instrument instantly, interact with other audience members, and contribute to the music by sound generated from their mobile phones. A music piece for echobo and a clarinet was presented in a series of performances and the application was found to work reliably and accomplish audience engagement. The post-survey results indicate that the system was accessible, and helped the audience to connect to the music and other musicians.

Vision based technology such as motion detection has long been limited to the domain of powerful processor intensive systems such as desktop PCs and specialist hardware solutions. With the advent of much faster mobile phone processors and memory, a plethora of feature rich software and hardware is being deployed onto the mobile platform, most notably onto high powered devices called smart phones. Interaction interfaces such as touchscreens allow for improved usability but obscure the phone’s screen. Since the majority of smart phones are equipped with cameras, it has become feasible to combine their powerful processors, large memory capacity and the camera to support new ways of interacting with the phone which do not obscure the screen. However, it is not clear whether or not these processor intensive visual interactions can in fact be run at an acceptable speed on current mobile handsets or whether they will offer the user a better experience than the current number pad and direction keys present on the majority of mobile phones. A vision based finger interaction technique is proposed which uses the back of device camera to track the user’s finger. This allows the user to interact with the mobile phone with mouse based movements, gestures and steering based interactions. A simple colour thresholding algorithm was implemented in Java, Python and C++. Various benchmarks and tests conducted on a Nokia N95 smart phone revealed that on current hardware and with current programming environments only native C++ yields results plausible for real time interactions (a key requirement for vision based interactions). It is also shown that different lighting levels and background environments affects the accuracy of the system with background and finger contrast playing a large role. Finally a user study was conducted to ascertain the overall user’s satisfaction between keypad interactions and the finger interaction techniques concluding that the new finger interaction technique is well suited to steering based interactions and in time, mouse style movements. Simple navigation is better suited to the directional keypad.

Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017. / It is widely evident that the mobile phone industry is facing rapid growth, with the increased introduction of cheaper mobile phones in South Africa intensifying competition between such companies. A number of studies have been conducted in other countries on brand preferences, but there remains a gap in knowledge with regard to the South African market. It was therefore warranted to academically research factors influencing consumer brand preferences when purchasing mobile phones, in order to understand these preferences, and what consumers consider when making such purchases. The rationale of the study was to provide new insights for local marketers into the factors consumers consider most when looking at mobile phone brands. The aim of this study was therefore to determine brand preferences for mobile phones amongst students at a selected higher educational institution in South Africa. The study adopted a quantitative research approach, where the data obtained was descriptive and cross-sectional in nature. The research population was made up of students studying at the Durban University of Technology (DUT), where convenience sampling was performed on a target population of 378 students. The sample size was selected by giving questionnaires to those students most available to the researcher. The results were then analysed using the Statistical Package for Social Sciences (SPSS) Version 24.0 software. Validity was ensured by conducting a pre-test of the questionnaire, and the study’s reliability was measured using Cronbach’s Co-efficient Alpha test. The study findings showed that brand popularity, prices, product attributes, social influences and marketing communications all affect mobile phone brand preferences amongst students. The study results also showed, however, that there were some product attributes and social influences that did not influence these preferences. Recommendations are given to industry players to increase their knowledge of these important factors, to aid with the improvement of their brands and increasing their market preference in this highly competitive industry. / M

The pervasive presence of cellphones in the lives of urban young people around the globe has led to widespread research to evaluate the impact that this device has on young people’s overall psychosocial development. This relationship is often characterised as “addictive”. This research study presents a unique South African youth perspective in a field of research that is predominantly conducted in the United States, Europe and Asia. It explores the relationship that students (ages 18–21) at Rhodes University have with their cellphones in order to understand how this device informs their experience of social participation online and offline. Central to the design of this study is a “social media detox” which involved the research participants volunteering to restrict their social media and cellphone use for an agreed-upon period of time. The study employs interpretative phenomenological analysis (IPA) to uncover key themes from in-depth interviews before and after the detox. Eight respondents were interviewed twice; once before and once after their detox. This study provides insights into the integral role of a cellphone as reported from a young adult’s perspective. Communicating on social media platforms using a cellphone has become normalised among this age-group and the respondents described how the cellphone feels like “a part of you”. Unlike interacting face-to-face which is potentially awkward and involves effort, socialising on a cellphone offers the respondents a sense of companionship, control and instant access to their peer groups. The respondents in this study seemed unaware of their own agency in social situations until their participation in the social media detox. By participating in this study, the participants became more aware of how their cellphone use influences social behaviour, both online and offline. The study proposes that the term “addiction” undermines the positive association young people have with their cellphones. Instead, this study suggests that “social fitness” would be a more relevant construct through which to encourage and support young people to exercise agency in their social lives. This exploratory study raises new questions for researchers, programme developers and educators to take up in future studies and programme development

1 online resource (viii, 155 leaves) / This study explores the ways in which female entrepreneurs in Zambia and South Africa use their cellular phones, as well as their interests and needs in using this technology. The findings in this study are therefore crucial to the body of knowledge on programmes that seek to uplift women's lives through the deployment of ICTs, since current policies do not make full provision for the use of mobile phones in female entrepreneurship. Information on female entrepreneurs and cellular phones was collected in the literature review. The scrutiny of various literature sources and the analysis of the responses from the interviews with the female entrepreneurs were carried out to arrive at answers to the following research questions: 1. Can telecommunications (specifically, cellular phones) increase the participation of women in the economy? 2. What are the consumer habits of female entrepreneur cellular phone users in Zambia and South Africa? 3. Are the communication needs of business women in Zambia and South Africa adequately met? 4. What are the obstacles that female entrepreneurs in Zambia and South Africa face in the use of cellular phones? 5. What are the similarities and differences in the consumer habits of female entrepreneur cellular phone users in Zambia and South Africa? In order to gather information on the consumer habits of female entrepreneurs in Zambia and South Africa, a survey was conducted of 100 female entrepreneurs. The female entrepreneurs identified in this survey consist of female business owners with no more than 50 employees each, from Gauteng Province in South Africa, and Lusaka Province in Zambia. The female entrepreneurs were identified through the accidental sampling technique, and a structured questionnaire was used to collect information from them. The findings of the investigation reveal that cellular phones have the potential to increase the participation of women in mainstream economic activity, since they are a useful means of communication that allow women from diverse backgrounds to communicate easily for both business and social purposes. Accordingly, national policy-makers in South Africa and Zambia need to investigate further the potential of using cellular phone or similar technology to empower small-scale businesswomen. The investigation also shows that the cellular phone consumer habits of female entrepreneurs in Zambia and South Africa differ when it comes to using cellular phones for business and social communication purposes. More Zambian women indicated that they use their cellular phones in business operations, while South African women showed a tendency to use their phones more for social purposes. The results of this investigation further illustrate that despite the importance in value which the mobile phone has for women entrepreneurs in both Zambia and South Africa, the communication needs of women's entrepreneurship are not adequately met. The main obstacles in meeting the communication needs of female entrepreneurs in Zambia and South Africa are inadequate network coverage and high prices. The study shows that a number of women (52,2%) indicated that they are inhibited from effective communication services and therefore resort to borrowing other people's mobile phones. The lack of empirical studies on the use of telecommunications by female entrepreneurs in both Zambia and South Africa attests to the fact that women's entrepreneurship is still an area that requires in-depth investigation. If various development efforts are to meet their targets, clearly the area of women's entrepreneurship and how various ICTs such as cellular phones are used therein needs urgent investigation. / Communication Sciences / M. A. (International Communication)

With the wide spread of mobile phones, PDAs, and Smartphones, M-Commerce has become a major application domain for mobile devices, unlike conventional wired networks, mobile devices allow the user to conduct online transactions regardless of the time and the place as long as there is mobile network coverage. However, online transactions require adequate level of security to insure the confidentiality, the integrity, and the availability of the user’s information. Security measures consume a considerable amount of energy and require more time in processing. The aim of this thesis is to optimise the energy and the resources consumption of mobile phones when applying variant symmetric and asymmetric schemes. This aim can be achieved through developing A System State Security Management Framework, SSSM, which will implement encryption schemes, symmetric and asymmetric, and will provide different options to enable the user to choose the type of encryption, the key size, and number of rounds of computation to optimise the energy consumption level of the mobile phone. This thesis compares the power and the resources consumed by the most commonly used encryption algorithms such as CAST, IDEA, Triple-DES, RSA, and AlGamal. This comparison helps to draw the advantages and disadvantages of each algorithm scheme used in reference to the security level it provides and the power it consumes. Implementing this mechanism will enhance the performance of mobile phones by increasing the security levelsprovided by the encryption schemes and utilising the limited power and resources efficiency. Therefore, confidentiality will be presented in mobile phones and variant encryption schemes, symmetric and asymmetric, and changeable key sizes and rounds, will ensure the authenticity of both senders and recipients depending on their needs as well as resources available. This research makes contributions in two major areas; the first area consists of the novel Energy Aware Encryption polices generated by this work, the second area of contribution is the energy measurements and experimental results which validate the approach presented in the research.

published_or_final_version / Management Studies / Master / Master of Business Administration