Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important industry for different places. The increased possibility to travel and globalization is the main reason why destinations more often tend to use place branding and place marketing as a strategy to differentiate themselves against their competitors. This paper aims to study the phenomenon place marketing from a producer perspective on the destination High Coast, Sweden. Interviews was conducted with both the destination-organization and various tourism company within the region. The study aims to answer following questions: In which way do the destination developers at the High Coast work with place branding and place marketing? Perceive tourism companies in the High Coast area any benefit of and do they share the image that the destination developers want to convey? This paper shows how a destination actively work with packaging and communicating the core values of the destination. The developers work includes for instance a brand analysis where the involvement of companies and local people is one of the main points. The majority of the tourism business companies within the destination High Coast also feel that they can take advantage of the destination developers branding and that they, as individual companies, can help promote the destination.

Drawing from literature on place, this dissertation studies place dynamics in relationships between people and a mixed amenity place. Using Great Salt Lake (GSL), Utah, as a case study, I use a social constructionist approach to examine the sense of place held by those who live nearest to the lake. I analyze qualitative interview and focus group data as well as quantitative survey data to discern the meanings the lake holds for these nearest neighbors and to examine distinctions between people who see the lake differently. This study is relatively unique in its examination of relationships with a mixed amenity place, as prior place research has focused on high amenity places such as resort locations. A number of distinctions were found. Place attachment to GSL was less widespread than seen with high amenity places, and there were some residents for whom the lake held negative meanings. The lake held multiple meanings for many research participants, including combinations that appeared incongruous in mixing both positive and negative lake images. Some participants appeared to have no sense of the lake. Additionally, there was evidence of social stigma related to living near the lake. This study can help natural resource managers, community leaders and policy makers to better understand the relationships between local residents and GSL, which prior place research has shown to be a useful indicator of environmental concern, commitment to the place, and support for resource management. There were many things residents did not appear to know about the lake, including, for example, the natural workings of the lake ecosystem, the effect built features have had on this ecosystem, and the economic contributions to local communities, counties and the state from lake-related enterprises. Also of interest, these nearest neighbors talked about how changes related to the lake have affected them. This study provides justification for further work on people-place dynamics with mixed amenity places, as it revealed dynamics not be seen in research on higher amenity settings. The study also demonstrates the need for continued social science research on GSL, to provide further understanding of people's relationships with this important place.

The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem of place competition. The gap in knowledge indicated by rare studies on sustainable competitiveness implies the need to identify factors that describe sustainable competitive places. The sustainable competitive concept is explained through the assessment of the roles and the relationships among factors of place sustainability, place competitiveness, place attachment, place satisfaction, and place loyalty. Conceptual model of sustainable competitive factors demonstrates the relationships of these factors. Quantitative technique based on samples of two medium-sized Malaysian cities provides usable data on residents’ perception of the sustainable competitive factors. Variance based Structural Equation Modeling reveals the conceptual model’s explanatory power and predictive capability to explain sustainable competitiveness of places. The findings mark the importance of place attachment in explaining sustainable competitive places. Economic and social factors are the main components of place sustainability, and quality of life is the main component of place competitiveness. The findings reveal place loyalty as the main factor that influences sustainable competitive place. Inconsistencies in the conclusions of previous studies suggest that they fail to notice the aspect of attachment as an important predictor in investigating place - human relationships. Implications of the thesis findings are given to policymakers.

Due to the growing population in Stockholm, some of the urban green areas are beingsubjected to exploitation. Hammarbyskogen is an urban forest in the south of Stockholm andis an example of a green area that is planned to be transformed into an urban environment.This paper investigates key qualities and values of an urban forest of Hammarbyskogenvalued by local inhabitants of the neighbourhoods of Hammarbyhöjden and Björkhagen in thesouth of Stockholm. In addition to that, the study seeks to investigate people’s perception ofthe planned development of the forest as well as investigate how these perceptions andqualities are being incorporated into the process of neighbourhood development.Using text analysis, interviews and discussion forums, findings have been made showing thatthe local inhabitants value the urban forest mostly for its ecological and recreational qualities.Regarding perception of the change, people are either positive or negative to the developmentwhich can be explained by people’s experienced sense of place and place attachment of thearea and the forest itself. The study has also shown that the urban planners rely on localinhabitants’ view, as well as on expert knowledge during the process of planning.The results of the study contributes to a better understanding of why and for what purposesurban forests are important for the city dwellers.

abstract: This dissertation examines people's place experiences more fully than has been done by others in the field of education, and in doing so, it opens new ways of thinking about place in place-based education. Place-based education, in its effort to connect educational processes with the local places in which students and teachers carry out their daily lives, has become an increasingly popular reform movement that challenges assumptions about the purpose and meaning of education in a rapidly globalizing world. Though the scholarship on place-based education describes, justifies, and advocates for turning the educational focus toward local places, it does not necessarily bring forth an explicit understanding of how people experience place. Grounded in phenomenology, this qualitative study explores the place experiences of five individuals who were born and raised in the White Mountains of eastern Arizona. Experiential descriptions were gathered through three, in-depth, iterative interviews with each participant. Documents considered for this study included interview transcriptions as well as photographs, observations, and descriptions of places in the White Mountains that were deemed significant to the individuals. A phenomenological framework, specifically Edward Relph's explications of place and insideness and outsideness, structured the methodological processes, contextualized participant narratives, and facilitated and informed an understanding of participants' place experiences. Through the coding and analyzing of interviews for common themes and subthemes, as well as through the crafting of individual profiles, participant place experiences emerged as a dialectical relationship between insideness and outsideness and consisted of Part-of-Place (play-and-exploration, cultivation-of-place, stories-of-place, dangerous-endeavors, and care-of-place), Place-Sensations (remarkable-moments, sensory-triggers, and features-marked-in-time), and Ruptures-in-the-Place-World (pivotal-moments, barriers-borders-boundaries, drastic-changes, and injuries). While the research was exploratory and only investigated a limited number of place experiences, the findings, coupled with theoretical and conceptual understandings of place anchored in phenomenological perspectives, strengthen a discussion in place-based education of place, how place is experienced, and how these experiences matter in people's lives. Furthermore, the findings of this dissertation support a proposed pedagogical method that blends place-based education and culturally relevant practices into a place-responsive pedagogy. / Dissertation/Thesis / Doctoral Dissertation Educational Leadership and Policy Studies 2015

Traditionally, interiors are associated with rooms as spaces inside buildings. Spaces for human habitation and interaction are found throughout the built environment and include urban space. Space is a product of social practices and Lefebvre (1991) argues that this process allows for ‘space’ to be transformed into ‘place’. The appropriation of space adds personal meaning to place that Lefebvre refers to as differential space. The study is based on the premise of Augé’s (1995) argument of place and non-place. Place allows for meaning and enrichment with the connotations of identity, history, urban relationships and social life within spatial dimensions and manifestations. Place and space are central to this investigation, as the study aims to determine the relation between spatial definition and place-making. Anthropological, economic, cultural, sociological, geographical, economic, ecological and political aspects that are influences, are accepted and acknowledged, but fall outside the scope of this study. This investigation focuses on the static, physical spatial dimension. A search into the criteria that can be applied to research, describe and define space and create place is conducted. The terminology that constitutes these criteria is identified according to the elements and modulation variables for architectural interiors. The study explores the possibility of developing a general set of criteria that could be collectively applied to all places for human habitation, regardless of the location. Human need for shelter is universal. Can the criteria to achieve this therefore also be collective? Furthermore, if generalities in spatial dimensions and manifestations do exist, can the term ‘interior’ be used collectively for both architectural and urban places? The existing situation of the Donkin Reserve in Central Hill, Port Elizabeth, is examined according to the criteria established in order to determine whether the space is adequately defined and meaningful to the community it serves. Recommendations are made according to the guidelines to improve the sense of place. The research consists of a literature study to establish a theoretical basis and is supplemented with precedent analyses to interpret and demonstrate theoretical concepts. The descriptive survey method as qualitative research methodology is used to collect data. / Dissertation (Master of Interior Architecture)--University of Pretoria, 2007. / Architecture / unrestricted

Abstrakt Titel: I gråzonen ligger guldklimpen, platsmarknadsföring genom mindre sportevenemang. -En kvalitativ studie om European Silver League i Lund Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Alexandra Lazic och Rebecka Lazic Handledare: Blanca Astrid Moreno Datum: 28.04.2023 Syfte: Tidigare studier indikerar att tillämpningen av mindre sportevenemang inom platsmarknadsföring inte är lika etablerad som större sportevenemang. Studiens syfte är: ”Att undersöka hur European Silver League i volleyboll, som är ett mindre sportevenemang, kan användas inom platsmarknadsföring samt undersöka hur det påverkar staden Lunds image”. Metod: Studien omfattar ett induktivt synsätt och innehåller insamlad empirisk data från sju intervjuer med respondenter från Lunds kommunala destinationsbolag, Svenska volleybollförbundet och Lunds lokala volleybollklubb. De tematiska områdena berör marknadsföring, platsmarknadsföring, place branding, sport och place branding och slutligen mätning av framgång inom platsmarknadsföring/place branding. Resultat och slutsats: I gråzonen ligger guldklimpen. Studien identifierar en gråzon, där både mindre sportevenemang och kommuner med mindre resurser hamnar. Den outnyttjade potential i denna gråzon identifieras som lösningen för båda parter. Vidare identifieras fyra aspekter som gynnar en stad genom användning av mindre sportevenemang: sociala, ekonomiska, sportsliga och kommersiella. Utifrån studiens resultat baserad på teori och data dras slutsatsen att mindre evenemang, likväl som stora, kan användas som verktyg inom platsmarknadsföring för att förändra en stads image. Examensarbetets bidrag: Ambitionen med studiens bidrag är att lägga till en pusselbit till befintlig forskning samt bidra till ökad förståelse för möjligheterna med investering i mindre sportevenemang. Ett bidrag som potentiellt kan anses överförbart till andra städer och föreningar, samt göra det vägledande för framtidens destinationsutveckling. Förslag till fortsatt forskning: Förslagsvis hade det varit intressant att undersöka mjuka värden genom en kvantitativ analys av besökarnas och deltagarnas upplevelse av evenemanget och staden. Men även att på en djupare nivå undersöka möjligheterna till mätning och hur man kan identifiera framgångar av sportevenemang beroende på kommunen och föreningens uppsatta mål. Nyckelord: Platsmarknadsföring, image, place branding

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The research field regarding healthier cities and how to promote and enable possibilities for physical activity is considered to be one of the most important research fields in current urban planning research. In academic research, there is a research gap when it comes to how urban characteristics that promote and enable possibilities for physical activity are treated in practice, as well as how municipalities are working with questions regarding creating healthier cities. This is related to the societal challenges of increasingly sedentary lifestyles that are currently considered a global health crisis. In this context, the concept of a healthy city only regards aspects connected to physical activity. The thesis aimed to investigate how the municipality of Flen works to enable and create possibilities for physical activity and how these processes assemble to make the vision of a healthy city. The study conducted semi-structured interviews with planners in the municipality of Flen from different departments and analyzed relevant strategic documents. The challenges identified were perspective congestion, limited spaces, budget, what attracts, and challenges connected to the citizens. The result shows that the municipality of Flen works with seven processes: strategic documents, maintenance, safety, attractive and social environments, available and accessible environments, knowledge and encouragement, and future developments. The studies conclude that the urban characteristics identified and acknowledged in previous research are considered from different perspectives when considered in practice.

This document represents a holistic account of two years’ work thinking about place-based learning at Ye’yumnuts from a Quw’utsun Mustimuhw perspective. In acknowledging individual and collective responsibility, and accounting for the slowness of work in place over time, this document signals the need for specific careful conversations about Quw’utsun ways of being in place. Some of the topics highlighted for subsequent engagement include prioritizing Indigenous futures over settler futures when constructing and imagining Indigenous land; the need for a strengthening of Quw’utsun community engagement at Ye’yumnuts in support of further local public-school learning at the site; the potential for a deeper recognition of Quw’utsun protocols to ensure safety for Indigenous and settler visitors at Ye’yumnuts, and a nuanced understanding of visiting a place such as Ye’yumnuts in a public school-setting. This work affirmed my own commitment to thinking through the ways in which Quw’utsun Mustimuhw and their futures can be prioritized at Ye’yumnuts – how this place can be appropriately reintegrated into Quw’utsun territory and into our daily lives. This document indicates a shift in my research and personal intentions, shifting from a focus on public-school resources to an attention to the importance of Ye’yumnuts’ unique connection to its people, and the ways in which this strengthened connection will one day best support public-school learning at Ye’yumnuts and other places in Quw’utsun territory. / Graduate