As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. Through textual analysis and interviews, this study attempts to explore the historical development of beer festivals in Germany and China and provide an analysis case of place identity through beer symbols and tourist experience based on a historical and geographical framework regarding uniqueness, authenticity, liminality and local identity. Originating in local history, Oktoberfest has evolved from a folk festivity to a globally known tourist spectacle. Faced with modernisation, "Heimat" helps Germany in smoothing the tension between the traditional sense of place and the modern nation-state identity. As a former German colony, Qingdao celebrates its beer festival emphasising recreation and enjoyment above traditions. The local beer-related customs such as plastic bags and drinking with seafood reflect the cultural hybridity of Qingdao in which consumerism and nostalgia are combined in reaction to the vast tourism generated by globalisation and modernisation. It remains a challenge for beer festivals both in Germany and China facing homogenisation and commercialisation to maintain a genuine connection with people, especially the locals. Future work on beer festivals could explore a variety of beer events in other historical, national and contextual settings, different perspectives as well as genderisation, which will enrich the study on festival tourism and place identity.

Inner-city neighborhoods are being recognized for their potential to contribute visually, economically, and culturally to the urban core. Efforts to revitalize these neighborhoods will need to address the economic, cultural, and social structure of the neighborhood. Resident groups, in particular long-time and newer residents, will likely be affected by the cultural changes that inevitably accompany revitalization. This project explores the processes of community life and place attachment, and their role in fostering healthy communities. Residents, depending on their length of time in the neighborhood, will be at different stages of these processes. Design and planning may support community life and place attachment by understanding this continuum and providing for the processes that engender them. This project began with a review of literature on the subject of inner-city neighborhoods, gentrification, community life, and place attachment. From this literature design and planning criteria were extracted. These criteria were then applied to the Belmont-Fallon neighborhood in Roanoke, Virginia, and were evaluated based on the conditions of the neighborhood and levels of attachment of long-time and newer residents. Design implications were developed that may support the process of place attachment within this community. These implications were then illustrated and tested through design. / Master of Landscape Architecture

By listening to peoples' constructed stories of special places, the average person begins to understand why and how attachments to places form. This study concerns the attachments residents of Isle au Haut, Maine possess on the remote island, which borders part of Acadia National Park. The purpose of this study is to uncover social components of both place attachment and place identity among island residents as well as explain the process by which those residents form attachments. Twelve interviews were conducted both on Isle au Haut as well as nearby Mount Desert Island. Qualitative data were collected from a purposive sample of island residents and National Park Service employees who are responsible for managing the park on the island. In-depth interviews were the sole means of data collection and provided detailed stories of life on the island and attachments that have formed. This study uses grounded theory techniques in data analysis to ultimately form a theory grounded in the collected data. The findings from this study indicate that social interaction is key to residents forming an attachment to Isle au Haut. Further, three major social constructs emerged from the data analysis. Those constructs are sense of community, shared purpose, and shared history, all of which were found to contribute to place identity and place attachment among the residents. The results also suggest place identity as more salient than place dependence in residents' narratives concerning their attachment to the island. / Master of Science

In this study the stories of Unisa academic employees and fashion models were explored. The aim was to understand the nature of place-identity at work and to also look at what impact do changes to these working environments have on place-identity. Another aim of this study was to compare these two work contexts. The data was collected through interviews combined with an auto-ethnographic approach. The study suggested that people form an identity towards their places of work and also that changes within the workplace can be perceived as a threat. The study also showed that there are similarities between Unisa and the catwalk as contexts of place-identity. / Psychology / M.A.(Psychology))

Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar.   Syfte: Syftet med denna uppsats är dels att undersöka hur invånarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumärket. Dels att föreslå riktlinjer gällande hur Kalmar kommun ska involvera invånarna i kommunens varumärkesarbete.   Metod: Studien bygger på fallstudie av Kalmar kommuns varumärkesarbete. Metoden utgörs av dels en kvalitativ studie med intervjuer och dels på en kvantitativ studie med enkäter.   Resultat, slutsatser: Invånarna har tre övergripande roller såsom att de är medborgare med ett demokratiskt inflytande vilket utstrålar platsens kultur, de är ambassadörer av platsen vilket innebär att de kan ge avtryck på andras images och de är även en integrerad del av varumärket Kalmar då de utnyttjar stadens utbud i form av kommunens service samt bidrar med liv till staden i form av puls. Riktlinjer för hur invånarnas roller ska integreras i varumärkesarbetet presenteras i form av förslag till hur kommunen kan använda elektroniska medier för att skapa en interaktiv kommunikation.

Made available in DSpace on 2014-12-17T15:39:01Z (GMT). No. of bitstreams: 1 JulyYAL_DISSERT.pdf: 2059036 bytes, checksum: 735c96a8fd01ca803015366f1654c452 (MD5) Previous issue date: 2012-08-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This study aimed to analyze some indicators of the restructuring process of place identity of natives resident in Tibau do Sul, a coastal town in the state of Rio Grande do Norte state, in relation to changes occurring in this locale in the last few decades. The concept of place identity a complex psychological structure in constant process of restructuring stresses the focus of this analysis on the aspects referring to the relationships of people with their physical and social environment throughout the transition process from the former village of fishermen and peasant farmers to the current growing town. Interviews with insider informants on local history were carried out as a preliminary step to getting in touch with the native participants. In total, 29 native local residents were interviewed, according to a wide range of personal and professional roles, focusing on their cognitions in regard to their past and present relationships with this context, as well as those related to expectancy for the future. The analysis focused both on the elements of distinctiveness, continuity, self-esteem and self-efficacy, and on how each of them have been valued (positive or negative). The participants evaluations of themselves and of the locale, as well as their distinctions in relation to others (people and places) were, in general, very positive. Many elements of group and place continuity, and the possibility of the satisfaction of their needs were highlighted positively, especially comparing to similar situations in the past. The development of the town, related to tourism as well as to other former economic activities, seemed to contribute to the restructuring process of place identity in a way of achieving desirable states for its structure. The broadening of the analysis to consider a wider spatial and temporal context, however, shows that such positive evaluation can be said to hinder some coping strategies of local residents faced with unsustainable economic activities, oftentimes handled to favor a minority of the population / Este estudo teve como objetivo analisar alguns indicadores do processo de reestrutura??o da identidade de lugar de nativos residentes na sede municipal de Tibau do Sul-RN, frente a mudan?as ocorridas nessa localidade nas ?ltimas d?cadas. O conceito de identidade de lugar estrutura psicol?gica complexa em constante processo de reestrutura??o destaca o enfoque dado ? an?lise dos aspectos referentes ?s rela??es das pessoas com seu ambiente, f?sico e social, ao longo do processo de transi??o do antigo vilarejo de pescadores e agricultores que come?a a ganhar contornos de cidade. A primeira etapa do estudo consistiu em entrevistas com conhecedores da hist?ria da localidade, como fase preparat?ria para a segunda etapa. Esta se referiu a entrevistas com 29 moradores da sede municipal nativos do local, de perfis pessoais e profissionais variados, e enfocou as cogni??es deles acerca de suas rela??es com esse contexto, no presente, passado e em suas expectativas de futuro. A an?lise focalizou os elementos de distintividade, continuidade, autoestima e autoefic?cia, bem como o car?ter valorativo (positivo ou negativo) atribu?do a eles. A avalia??o e distin??o dos participantes acerca da localidade e de si pr?prios em rela??o a outros (pessoas e lugares) foi, de modo geral, muito positiva. Muitos elementos de continuidade do grupo e do lugar e a possibilidade de satisfa??o de suas necessidades foram destacados positivamente, especialmente comparando-se ao passado. O desenvolvimento tur?stico da cidade e de outras atividades econ?micas anteriores pareceu contribuir para um processo de reestrutura??o da identidade de modo a atingir estados desej?veis para sua estrutura. A amplia??o dessa an?lise em termos de um contexto temporal e espacial, no entanto, mostra que essa avalia??o positiva pode dificultar algumas estrat?gias de enfrentamento pelos moradores frente a atividades econ?micas insustent?veis, muitas vezes articuladas de modo a favorecer uma minoria da popula??o

<p>The emerging Swedish suburbs of the 1960- 1970s started out as a utopian vision: a new city for the modern people. Media presented a different view and emphasized the inhuman livingenvironment and the social problems of the suburbs. Nationwide there have been local attempts to avoid this negative publicity by adjusting identified suburban problems. Due to medial presentation the suburbs are still associated with segregation, criminality and social problems. The presentation of suburbs and immigrants affects not only the process of integration and the general public idea of integration processes, but also the individual perception of themselves and their living. Media have opened on to a collective discrimination of the neighborhood and its inhabitants. This essay aim to contribute to the understanding of how identities arise and are maintained when people are associated with certain geographical spaces, that is suburbs. The majority of the Swedish study of suburban discrimination and segregation takes place in the periphery off ocused on Andersberg, a suburb in a smaller city called Halmstad. It is a typical high-rise, concrete suburb with a high density of immigrants and unemployment. This essay has studied the power structures in the language regarding Andersberg, to discover the discriminating construction of suburban otherness. A postcolonial perspective illustrates how the perception of the suburb and its inhabitants is constructed as in the Swedish society. Discrimination and segregation is a result of the general public perception of the suburban inhabitants as criminal, uncivilized and patriarchal.</p><p><em>the big cities. This essay has<em>others, and consequently perceived as aliens</em></em></p>

The emerging Swedish suburbs of the 1960- 1970s started out as a utopian vision: a new city for the modern people. Media presented a different view and emphasized the inhuman livingenvironment and the social problems of the suburbs. Nationwide there have been local attempts to avoid this negative publicity by adjusting identified suburban problems. Due to medial presentation the suburbs are still associated with segregation, criminality and social problems. The presentation of suburbs and immigrants affects not only the process of integration and the general public idea of integration processes, but also the individual perception of themselves and their living. Media have opened on to a collective discrimination of the neighborhood and its inhabitants. This essay aim to contribute to the understanding of how identities arise and are maintained when people are associated with certain geographical spaces, that is suburbs. The majority of the Swedish study of suburban discrimination and segregation takes place in the periphery off ocused on Andersberg, a suburb in a smaller city called Halmstad. It is a typical high-rise, concrete suburb with a high density of immigrants and unemployment. This essay has studied the power structures in the language regarding Andersberg, to discover the discriminating construction of suburban otherness. A postcolonial perspective illustrates how the perception of the suburb and its inhabitants is constructed as in the Swedish society. Discrimination and segregation is a result of the general public perception of the suburban inhabitants as criminal, uncivilized and patriarchal. the big cities. This essay hasothers, and consequently perceived as aliens

Abstract The Swedish society has always been monolingual, but has for the past decades transformed into a multicultural and multilingual society. The aim of this study is to investigate if and in that case how preschool teachers work with language development in bilingual and multicultural preschools. The concept of linguistic and cultural diversity includes several different components, not least the social interactions that are of great importance to every individual's development, learning and participation in the world. By understanding the importance of language, language development and the role of mother tongue in second language acquisition, we look into various researches done concerning the effects of the preschool teachers’ opinions, methods used to language developmental primarily for children who are multilingual and how the physical environment is shaped to promote language in multicultural and multilingual preschools. The method used in this study is semi-structured interviews with preschool teacher working in multicultural or bilingual preschool settings. The questions concerns opinions on multilingualism, which methods are used to promote children´s second language acquisition and development, and also how the physical environment is shaped to influence children´s cultural and lingual backgrounds in the preschools. The results are analyzed through the socio-cultural perspective, the curriculum for preschool, language acquisition theories, language and second language development and prior research in the studies three areas, opinions, methods and the physical environment. Regarding the preschool teachers opinions about multilingualism the results shows that knowledge of the child’s mother tongue, culture and background is of importance when working with children from a multicultural and multilingual background. The preschool teachers express a need for further education and knowledge of multilingual children’s language acquisition and development. Furthermore the results shows that preschool teachers point out that literature conversations is the most common methods as well as TAKK (sign as a complement for communication). Concerning how the preschools physical environment is shaped the results shows that such is not the case. The children's different experiences often get little or no space in the preschools physical environment primarily in terms of creating an environment that is recognizable for children from a linguistic and cultural diverse background. The discussion about the results stresses the need of further research and deeper knowledge among the preschool teachers concerning methods used and the importance of ensuring that the preschools physical environment reflects the children’s different cultures and languages. Keywords: Multilingualism, Second language acquisition/ development, Place identity Socio-culture perspective, Preschool Nyckelord: Flerspråkighet, Andraspråks inlärning/ utveckling, Platsidentitet Sociokulturellt perspektiv, Förskola

In this study the stories of Unisa academic employees and fashion models were explored. The aim was to understand the nature of place-identity at work and to also look at what impact do changes to these working environments have on place-identity. Another aim of this study was to compare these two work contexts. The data was collected through interviews combined with an auto-ethnographic approach. The study suggested that people form an identity towards their places of work and also that changes within the workplace can be perceived as a threat. The study also showed that there are similarities between Unisa and the catwalk as contexts of place-identity. / Psychology / M.A.(Psychology))