The theory of planned behavior (TPB) is a useful model for understanding social-cognitive determinants (i.e. attitude, perceived norms, and perceived behavioral control) of sexual risk reduction among adolescents. However, research using the TPB has emphasized main effects and has not considered the possibility of moderated associations. In addition to testing main effects, this study assessed the interactions between TPB constructs and investigated the influence of previous sexual experience when predicting adolescents’ intentions to use condoms and delay sexual activity. Results indicate that the TPB functions differently depending on previous sexual experience and type of risk reduction behavior. Perceived norms were the only consistent predictor of intentions for condom use and delay. Attitude moderated perceived behavioral control when predicting condom use intentions among sexually experienced youth. However, no other interaction effects were detected. Future directions for research and implications for practice are discussed.

With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products consumption online. Our quantitative study aims to identify what factors affect the behavior of Chinese online consumers towards imported products and the relationships between the identified factors and purchase intention, and thereafter help companies to understand how to increase Chinese online consumers’ purchase intention of imported products. The research model is developed based on The Theory of Planned Behavior. Data were collected through web-based survey in China. Subsequently, the logistic regression in SPSS was used for testing the 12 hypotheses. Results reveal that the purchase intention of Chinese online consumers to imported products is closely associated with Perceived Behavioral Control, Subjective Norms, Perceived Risks, Service Quality, Country of Origin and Price. However, Product Variety and graphically well-designed websites are not relevant to purchase intention when Chinese consumers evaluate online imported products. The findings of our study serve as a link between consumers and online retailers or companies. The information from this study can add knowledge to limited studies on the behavior of Chinese online consumer.

In order to deal with the current unsustainable pattern of growth and development, the City of Vancouver is advocating intensification as a means for developing more complete communities. Promoting this strategy to the public may, however be problematic when there is little or no empirical evidence documenting the outcome or experience of intensification. To better understand the issues, challenges and opportunities associated with using intensification to create complete communities, the City of Vancouver's experience with this strategy was analysed, across a range of planning initiatives within which intensification policies were deployed. Through the use of interviews and a case study comprising an analysis of several City policies and initiatives, the benefits, costs, and barriers of intensification were documented. In total 18 people were interviewed which included City Staff, councillors, developers, and members of planning organizations. This process revealed what the City has been able to achieve through intensification, the lessons they have learned and the direction this strategy must take in the near future in order to create more complete communities. To date, the City has had the most success with intensification when it has been applied to existing multi-family neighbourhoods or to the redevelopment of industrial lands. As a result, the City has been able to create new neighbourhoods that have many of the characteristics of a complete community. However, when this same process is taken to existing single family neighbourhoods, it is met with opposition as a result of the public's resistance to change and the conflicting views regarding intensified urban living. Despite this failure, Vancouver's experience has provided a number of valuable lessons regarding how intensification can be used to create more complete communities. For example, there are a number of conditions that must exist in order for intensification to be promoted, which relate to the planning, market, and political environment of an area. Once these conditions are in place then, strategies should be developed to ensure that intensification is designed to be responsive to a community's needs. Finally, Vancouver's experience with this strategy reveals that the best way to understand what a community needs and what tradeoffs they are willing to make in order to create more complete communities is through a political process that involves a consensus approach to planning and public discussion. The findings of this thesis indicate that the success of future intensification initiatives lies in the City's ability of making intensified urban living fashionable. To do this it will be imperative to establish a common understanding of its limits and benefits by learning from past experiences and by building on the successful intensification initiatives that have occurred. Once this is done, the City can then use the successful examples of intensification to educate the public about how it can be used to create complete communities.

An understanding of individual cognitions that influence both behavioural intentions and the enactment of actual behaviours is provided by the conceptual model of the Theory of Planned Behaviour (TPB). This study used the Theory of Planned Behaviour, with the added variable of perceived risk, to predict Kenyan students’ intention to use HIV voluntary counselling and testing (VCT) centres within the country. We conducted a survey questionnaire with 200 students, aged 13-15 years, within high schools in the Nairobi and Nakuru districts in May 2009. Chi-squared analysis showed no relationships between age, school, school level, knowledge of a VCT centre, or past sexual experience with intention to uptake HIV counselling and testing. Pearson product-moment analysis revealed a small positive correlation between attitude and subjective norm and a medium negative correlation between perceived behavioural control and perceived risk. One-way analysis of variance showed a relationship between perceived behavioural control and intention. Results of block entry logistic regression analysis indicate that perceived behavioural control and perceived risk were significant predictors of intention to use VCT services in the TPB model. The present study suggests that Kenyan teens’ perceived ease/difficulty in performing a specific behaviour is the most influential aspect in predicting their subsequent intention to carry through the behaviour. A theory-based intervention program should focus on reducing practical barriers related to the use of VCT services. / Thesis (Master, Kinesiology & Health Studies) -- Queen's University, 2009-12-04 10:06:25.104

No description available.

The Residential Department at Moreland Developments (Pty.) Ltd. (Moreland), the property development arm of the Tongaat-Hulett Group (THG), has for some time questioned the benefits of setting up and maintaining Home Owner Associations (HOAs) for the residential suburbs that they develop. This concern is a consequence of the significant time and cost incurred in setting up and maintaining these associations with very little perceived added value. The intention of this study is to quantify this added value (if it exists) and in so doing, assist management in matching the right product in the right market with the right price. In an effort to try to understand the concept of added value, the writer has chosen a theoretical framework on which to base the research methodology. The writer has used Michael Porter's Value Chain system as this theoretical foundation. The Value Chain disaggregates the various value-adding activities a company performs and establishes which value-creating activities lead to sustainable competitive advantage. This study develops Moreland's Value Chain and enables the writer to hone in on the value creating activity of setting up and maintaining HOAs. A scientific approach is adopted in the research design. A stratified disproportionate random sample was used because of its greater statistical efficiency. A sample size of 93 were interviewed telephonically using a standardized questionnaire containing a mixture of structured and unstructured questions. The five projects chosen were Broadlands, Somerset Park, Gardens, Mount Edgecombe Country Club Estate (MECCE) and Zimbali. Both descriptive and analytical statistical analyses were performed on the 93 data sets. The data shows that the main drivers of value within a HOA are security, architecture, landscaping, general environmental upkeep and maintenance, communication and rules and regulations. In Broadlands and Somerset Park, the main drivers of value at the time of purchase and presently are architectural theme and rules and regulations. For Gardens, MECCE and Zimbali, the main drivers of value at the time of purchase and presently are security and architectural theme. The research objectives were reduced to two hypotheses, which were tested at the 95% level of confidence :- Hypothesis 1: The presence of a HOA has no effect on the decision to purchase vacant land. This hypothesis was not rejected for Broadlands but rejected for the remaining projects as well as for the full population. Judging from the confidence intervals for the project means, it is evident that the presence of a HOA had a positive effect on the decision to purchase in all projects (except Broadlands) and for the full population. Hypothesis 2: The presence of a HOA will not allow Moreland to command a price premium on the sale of vacant land. This hypothesis is rejected for all projects as well as for the full population implying that Moreland can charge a price premium on the sale of vacant land. The only limitation is that the Broadlands price premium cannot, in real terms, be charged as Hypothesis 1 was accepted for Broadlands, as prospective purchasers perceived value but are unwilling to pay for it. The price premium that could be achieved for the projects are as follow Somerset Park 4% to 20% Gardens 1% to 17% Mecce Zimbali 16% 13.5% to to 45% 24.5% Further analysis revealed that when the added value items of HOA are tested against the project, the location of the project is the prime driver of value. However, when security is tested against the project, the project value subordinates to the security effect indicating that security is the only added value item that is more important than location. The writer has made two recommendations to Moreland. The first is that immediate withdrawal from the Broadlands Home Owners Association is necessary as the value created by the establishment of a HOA is not captured, either in full or in part, by Moreland. The second is that Moreland restructure its commitment to the other HOAs in line with the quantified added value ranges. There is no doubt that this work greatly enhances the existing, very limited, body of knowledge on this subject area in South Africa. It is hoped that future research students will expand the existing body of knowledge by future investigating the issues that have limited this study. / Thesis (MBA)-University of Natal, 2002.

Research into the phenomenon of change has attracted interest from a range of management disciplines; organizational, management, behavioural and operations. Each discipline brings with it a perspective which informs the theoretical debates and empirical research, resulting in different ideas, meaning and approaches taken in studying the phenomenon of change. Ideas about the meaning of the content of change, why contextual factors might influence the process of change and, how does the process of change unfold over time, are three important aspects to understanding the phenomenon of change. This literature review draws on the three concepts of the content, context and process of change to explore the extant change literature. Evidence based literature reviews have a strong tradition within the medical field and have been shown to be a rigorous method for determining efficacy of clinical trials. This review applies the principles of this method but within a management research context and reviews 52 papers. Variations in the aspects of organizational context and process of change empirically studied confirm that context plays a significant and influential role in processes of change and change outcomes. There is little evidence to support the idea that the content of change influences the process of change activities and this is an area that needs further research. Further research is also needed to develop the idea of the importance of emergent change activities within planned change frameworks.

This study was an effort to uncover four major facts: (a) the predictive power ofthe proposed integrated model, which posits the influence of attitudes (ATT), subjectivenorms (SN), perceived behavior control (PBC), altruism, self-construal, and paperrecyclingknowledge on behavioral intentions; (b) the moderating effects ofindividualism-collectivism (I-C) on the attitudes-intentions relationship and thesubjective norms-intentions relationship; (c) the comparison of the predictive power ofthe TPB model and the proposed integrated model; and (d) the relationship between twointentions measures: behavioral intentions and implementation intentions.This cross-sectional research consisted of two phases: the TPB elicitation researchand the main study. Participants were undergraduate students recruited from two majorpublic universities in Thailand and the U.S. The sample size used in the main analysiscomprised 417 respondents from Thailand (representing a collectivistic society) and 432respondents from the U.S. (representing an individualistic society). Structural equationmodeling (SEM) was employed to investigate the predictability of the TPB model and theintegrated model. Multi-group SEM was implemented to examine the moderating effectsof I-C. Correlation analysis was conducted to detect the relationship between the twointentions measures.The results yielded some significant findings enhancing our understanding ofpaper-recycling intentions of college students in the two countries. First, TPBdeterminants, especially PBC and SN, were potential predictors of paper recycling.Although ATT was not a successful antecedent of intentions in Thailand, it predictedintentions of U.S. participants. Second, altruism was a significant factor explaining ATTand PBC for both samples; it also directly influenced intentions. Third, two types of selfconstrualsignificantly and distinctively affected ATT and SN. Fourth, paper-recyclingknowledge failed to predict either attitudes or intentions in either country. Fifth, althoughthe ratio difference of the model X2 and the R2 showed the TPB model to be slightly morepowerful than the integrated model, and TPB was more parsimonious, the integratedmodel advances our understanding of additional psychosocial and cultural factors withregard to paper recycling. Finally, the significant correlation between the behavioralintentionsand the implementation-intentions measures were positive and relatively high.Findings can benefit communication campaigns targeting audiences in different cultures.

The Theory of Planned Behaviour (TPB) has received considerable attention in the behavioural literature, but not in the tax compliance domain. The key purpose of this study is to determine the influence of selected tax compliance variables on tax compliance behaviour. The secondary objectives are to explore the applicability of the TPB in predicting and explaining tax compliance behaviour, and to provide justification for the application of Structural Equation Modelling (SEM) employing the Partial Least Squares (PLS) statistical software or PLS-Graph (which has not been widely used in tax compliance research). The results provide evidence supporting the use of PLS-Graph in undertaking SEM analysis in tax compliance research, especially when smaller samples are involved and the data collected may not be normally distributed. This study also demonstrated the wide applicability of the TPB, including its application in tax compliance research. This study modified and extended the standard TPB behavioural model with the inclusion of a number of economic and noneconomic constructs. Most of the constructs used for this study are grounded in a number of theories: Deterrence Theory; Procedural Justice Theory; and Motivational Posturing Theory; in addition to the TPB. Data to test the research hypotheses was collected using a mail and a web-based survey. The results of this study suggest that noneconomic variables, such as beliefs and attitudes, are good predictors of tax compliance behaviour. Consistent with the majority of studies, the most influential factor in predicting and explaining tax compliance behaviour (through the mediating effects of behavioural intention) is attitude towards the behaviour. Other factors such as personal, social and societal norms were also significant predictors of tax compliance behaviour. Perceived behavioural control was only significant for the taxpayers but not for the tax agents. In contrast, perception of the tax authority was significant for New Zealand tax agents, but not for taxpayers. The results also suggest that tax compliance behaviour is complex, and different determinants of compliance behaviour affects different sub-groups of taxpayers differently. The results lend further support to the literature that indicates that taxpayers are not a homogeneous group. This study also found that taxpayers and tax agents generally perceive tax noncompliance as less serious relative to a number of other similar civil offences. This perception may explain why respondents (from both sample groups) who were penalised for noncompliance felt that the penalties imposed were harsh, unfair and excessive. Overall, the current study illustrates the importance of incorporating noneconomic variables comprising beliefs, attitudes, and norms, with widely used economic variables such as penalties and other enforcement tools, for achieving an optimal compliance strategy.

International marketing studies have extensively examined the antecedents of firms' marketing standardization/ adaptation decisions. However, it is unclear whether such decisions, once planned, codetermine the choice between buying and building foreign subsidiaries. Analyzing a sample of 150 foreign entries by Dutch firms, the authors find that the level of marketing adaptation planned for a wholly owned subsidiary is positively related to the likelihood that the subsidiary will be established through an acquisition rather than through a greenfield investment. Moreover, the authors find substantial evidence that this positive relationship is stronger for firms that (1) are establishing relatively larger subsidiaries, (2) have less experience with the industry entered, or (3) are entering less developed countries. The findings show that firms pursuing higher levels of marketing adaptation assign more value to the marketing adaptation advantages of acquisitions over greenfields, especially if the risks associated with implementing the planned adaptation level are high. In addition, firms typically strive for a fit between their international marketing strategy and their mode of foreign establishment. (authors' abstract)