The Diploma thesis called ?Analysis of a Selected Business Firm and Future Development Suggestion? deals with the theory and practice of business management strategy. The theoretical part defines general procedure of business strategy and management, which is the basis for strategic plan creation. The practical part describes an actual well-established medium enterprise, presents a complex analysis of external environment, or its surroundings, and internal environment, or its internal sources and abilities. A SWOT analysis is realized based on the facts consequent upon the enterprise analysis. Thus we can compare the existing strategy and plans of the enterprise to the suggested solution.

The main theme of the thesis was the processing of the company?s internal and external analysis and compiling a new development strategy based on the strategic analysis. The new strategy focuses mainly on rescuing the company from liquidation and production expansion whilst keeping the continuity of business.With the help of external analysis the development of external environs was ascertained.The inner environment analysis enabled to specify internal sources of a company and their use. A new development strategy plan contains the scenario of the future development of the external environment, a new vision and the company?s mission. New strategic aims were determined.The new development strategy aims at gaining new markets and customers, incorporating new delicatessen into the production portfolio for the customers who prefer healthy lifestyle. Tradition, thorough preparation of delicatessen and a personal approach towards customers are competitive advantage which can hardly be replaced by retail chains.The company finds itself in a difficult financial situation and it is inevitable to incorporate changes which will save it from liquidation.

The thesis is focused on the area of export support services in the Czech Republic - specifically for the international transport. Its principal aim is analysis of selected company engaged in export of services and proposing specific measures and recommendations for this company from area support export of services in the Czech Republic. Partial aim of the thesis is analysis and evaluation the use of instruments of support export of services in the Czech Republic on business entities engaged in international transport. For filling of partial aim was performed survey by questionnaires. In the analysis of selected company operating in international road transport was performed financial analysis, competition analysis - Porter´s model, STEP analysis, SWOT analysis and finally structured guided interview with company representative. Based on an analysis of selected company was performed proposal specific recommendations for this company from area support export of services in the Czech Republic.

The thesis is focused on barriers to export of services in the Czech Republic. For the analysis of barriers to exports of services in the Czech Republic was selected sector of international transport. The main aim of the thesis is an analysis of selected company dealing with exports of services and defining specific measures and recommendations for eliminating the barriers with which the company meets. The partial aim of the thesis is an analysis of barriers to exports of services of Czech business entities involved in international transport. First was performed survey by questionnaires. Than was followed by analysis of selected company operating in international road transport. In this analysis was performed financial analysis, competition analysis - Porter´s model, STEP analysis, SWOT analysis and structured guided interview with company representative. The final output of this thesis was proposal specific recommendations for this company for elimination barriers by export of services.

This diploma thesis is focused on the evaluation of the actual situation of the company by SWOT analysis, Porter's five forces analysis and selected indicators of financial analysis. The problems identified by these indicators are further elaborated, compared with competitive company operating in the same branch and used a propsal of improvements. This proposal should contribute to better performance appraising company in the future.

The subject of this diploma thesis is the design development of marketing communication to enhance brand competitiveness in company focused on fast moving consumer goods. Concretely the Knorr, food brand of Unilever company. The first part provides a theoreti-cal basis for the processing of the issue. In the practical part I have assessed the current marketing communication by using inter alia SWOT, PEST and Porter's analysis. Based on analysis of the current situation, I propose to improve marketing communications, including analysis of time, costs and risk.

Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.

Presented master’s degree thesis provides an insight into financial situation of a selected wine production company in a specific period of time (2009 – 2013). The data has been based on own experience, technical literature, and private resources as well. The results include identification of several general theoretical foundations, special methods for the company's financial condition assessment, extensive information pool concerning the company, and precise elaboration of financial analysis. As far as thesis conclusions are concerned, several measures have been designed to provide an effective basis for both successful and sustainable company's management in the future.

Main theme of this work was to do the strategic analysis of the enterprise Hotel Plzeň with application of analysis and methods, that should show, which strong and weak points has this company and identify her opportunities and threats. To specify it, was the base for the formulation of a strategy, proposals and recommendations for next development. After executed analysis came out, that the enterprise has a lot of strengths, on which it can lean in future and strong it -- for example its staff, costumers and services ; and has many opportunities for using too. The end of work was dedicated to proposals for next development of business activities and how to improve the financial situation of this company.

The objective of this thesis is to increase the competitiveness of the company “Wine and other goodies” by creating new marketing strategies. For development of a new strategy I will start from analyzing of the current strategy. The work is divided into three main parts. The first part deals with the theoretical background, the second part focuses on the presentation and analysis of the current situation and the last so called „recommendation part” - formulates a draft of the marketing strategy to increase profits, gain new clients but also retain existing customers.