This Master´s Thesis is focused on the analysis of the company PSG – International a.s. that operates in the construction, energy and petrochemicals in the Czech Republic and abroad. Based on the selected methods – Fundamental analysis, SLEPTE analysis, Porter´model and SWOT analysis, was performed a detailed analysis of the company. Based on the findings I present appropriate recommendations to improve performance, efficiency and financial situation of the analysed company.

This thesis deals with the processing of business plan for the establishment of cafe and wine bar in the area of Brno Černovice. The business plan is set up after processing market analysis and evaluation of marketing research and it is used for the successful implementation of cafe and wine bar. An integral part of the thesis is the financial plan, including the prediction results of operation and cash flow.

The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.

This master´s thesis is focused on analysis of the company which is situated in the pro-duction of plastic windows and profile systems. Analysis of the actual state is made through the analysis of the inner and outer environment, financial situaction is estimated with the Kralicek Quick Test. Thesis includes suggestions and recommendations which will cause improvement of the situation at general in following years.

The thesis focuses on creating a possible business plan for an economically prosperous commercial theater in Brno. The work is divided into three parts. The first part describes the typology of theaters and their possible legal form. The second part is an analysis of internal and external factors that affect the project. The final section provides possible solutions for running the theater.

The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.

This Master thesis is focused on analysis of selected business entity. The overall situation of the company was assessed based on an examination of the external (macroeconomic and microeconomic) and internal environment using different methods of analysis and some proposals for improvement were suggested.

Master’s thesis researches the possibility of inovation or creation of brand new insurance product on czech insurance market. In theoretical part there is basic insurance terms overview, insurance products division and description of analyses and methods used. Analysis of the insurance market at present follows and then behavior and financial situation of nearest competitors are mapped. Thesis includes questionnaire study outcomes of 179 respondents applied to personal insurance preferences and insurance portfolio. The project part applies mainly to possibility of creating new insurance product „Long-term care insurance“ and it’s implementation.

The master´s thesis is the proposal of the business plan for the foundation of a private kindergarten in Ivančice, as a limited liability company. The proposal is based on market needs and analysis of general and business environment, for which is typical the excess demand for services of kindergartens over their existing capacities. Organizational, marketing and especially financial plan backs up viability selected business.

MACHÁTOVÁ, M. Risk Assessment of Trading on International Markets. Diploma thesis. Brno: 2014. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the teoretical part, problem of international trade is defined and important concepts of the risk management are explained. Later on a concrete enterprise and its entrepreneurship are introduced. The practical part analyzes the internal and external environment of the company and its market position compared to the competition. Furthermore the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.