My thesis examines the discourse of Mexico in the works of three twentieth-century American authors-Cormac McCarthy, Jack Kerouac, and Katherine Anne Porter-in order to analyze representations of Otherness in modernism and postmodernism. I seek to destabilize the dividing line between these periods as well as to show how representation in postmodernity has become more problematic due in large part to the proliferation of consumer culture. Though the Mexico that McCarthy employs in Blood Meridian and the Border Trilogy (All the Pretty Horses, The Crossing, and Cities of the Plain) escapes many stereotypes, his Mexico is merely a staging ground that he uses to examine postmodern questions of philosophy while deconstructing myths such as the Old West and Manifest Destiny and reflecting on the ramifications of World War II. Therefore, McCarthy elides Mexico by using its Otherness as a mirror that enables reflection on the Self. Kerouac too is interested in using Mexico to solve U.S. problems. In On the Road, Kerouac's fictional counterpart, Sal Paradise, searches for the authenticity missing from middle-class American life by ultimately turning to the "authentic" Mexico. Though he is able to distinguish between simulations and reality in his own cultural context, once south of the border Sal misrecognizes what is a hypperreal Mexico for supreme authenticity. By contrast, when Katherine Anne Porter crosses the border, she is quick to identify corruption and revolutionary failure in Mexico. When pieces such as "Xochimilco" and "María Concepción" are placed alongside that of the work of Diego Rivera, a leader in the Mexican muralist movement, it becomes clear that Porter essentializes her Mexican subjects with the specific political goal in mind of furthering the revolution. Additionally, by crossing the generic lines separating fiction and non-fiction, Porter approximates what could be called a postmodern form of ethnography. Yet all of her representational strategies are tempered, especially in her last Mexican story, Hacienda, by an awareness that representations of Other cannot be other than flawed.

This Master Thesis deals with the theory of business processes and with the possibilities of their organization and optimization. Each business process describes a flow of documents, finance, pieces of information and tasks from one member of the process to the other. Appropriate structure and coordination of the business processes and understanding of their mutual relations, too, can be seen as same of the most important features of successful modern business. Workflow is a very similar term to business process. Workflow allows its automating and computer processing. On the basis of the thorough business processes analysis of a selected business is the main goal of my work to optimize selected business processes with project management support. In concrete, the project management theory and MS Project 2000 will be used to planning and realization of the intended changes. The minor goal is to propose a partial reengineering of selected business processes by way of ERP system implementation. The new management structure planning of business processes was also proposed and realized by MS Project. The outputs of the MS Project contain partly the total budget of the planned processes reengineering, partly the time sheets with detailed roles and other resources mapping. In conclusion, the total savings are described.

This master´s thesis analyses problems connected with writing the business plans – including the methodology of writing the business plan, its layout and contents requirements, types of the plans and ways of possible use. The outcome of my work is a concept of business plan for specific family business for purpose of its expansion.

Master‘s thesis deals with problems connected with unsufficient usage of current state of business premises, where usage of these premises for developing company‘s services is possible. The aim of the thesis is to find suitable solution for spare premises either with expansion of providing services in present time or to find usage of these premises with providing new services.

The aim of my Master thesis “Business Plan Company“ is to provide a solution for a successful develop a small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on prezent and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a komplex procedure, which provides the way to reach company development.

The aim of master’s thesis is to analyze the current marketing strategy of company Estop spol. s r.o. On the basis of the facts I have set up appropriate recommendations to improve business competitiveness and increase market share.

The master‘s thesis deals with the change of management system of chosen company. The main aim of this thesis is to chose suitable analyses, to execute an analysis of present state and to sugest a management system according to managerial functions. The main outcomes of this thesis are proposals and recommendations of management system which should improve a position of the company at the market and improve a situation inside this company.

This Master´s thesis is concerned with creation of business plan for establishing an internet portal for easy launch of internet shops including thein follow-up administration. Thesis contains market analysis, competition analysis, the process of establishing such portal and sequential maintenance.

This diploma thesis deals with the valuation of financial situation of the company Symbol Technologies. It focus on calculation of financial indicators, systems of indicators and evaluation of strategic analysis. On this basis are formulated proposals, which it should focus on improving the economic situation of company.

Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.