The master‘s thesis discusses the issue of the project Telco Servis whose focus are business activities aimed at drawing-in the Internet on cancelled fixed telephone lines. It introduces the formal aspect of project management and methods used in the pre-project phase. The work focuses on key parts of the project, such as analysis of the sales process, time analysis of specific parts of the sales process, company CRM description or project risk analysis. In the design part it deals with the estimated costs of the project and the fulfilment of the necessary conditions for its launch.

The main goal of this thesis is to create a real business plan for establishing a small brewery in Dolni Libchavy. The work consists of two parts, theoretical and practical. The theoretical part will acquaint us with basic terms, definition of required analysis and detailed description of each part of business plan. In the practical part is processed business plan for the brewery. There are analysis for internal and external environmental and finally financial cover of entire business.

The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.

Diplomová práca je zameraná na analýzu vybraného podnikateľského subjektu Oknoplast Slovensko, s. r.o. Na základe skúmaných analytických metód vnútorného a vonkajšieho prostredia podniku je zhodnotená celková situácia podniku. Pomocou Králičkovho Quick testu je zhodnotená finančná situácia podniku. V závere práce sú uvedené návrhy na zlepšenie momentálnej situácie.

The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.

The diploma thesis focuses on a business plan process for the establishment of a wine shop in the area of Jedovnice that will have a seating area. On the basis of theoretical knowledge, processed analysis and a questionnaire survey, a business plan has been established, including the financial plan, which is a basis for the successful establishment of a wine shop.

This diploma thesis deals with the creation of a business plan for the establishment of a small guesthouse with a wine shop in the tourist center of Velké Bílovice. The aim of the thesis is to design and evaluate the possibility of realization based on the processing of available data and analysis. At first, the paper describes the theoretical background related to the problem solved and further analyzes the current state of the company. The analysis carried out is based on the draft business plan, including the financial plan and the risk plan.

Aim of this thesis is to create a Proposal of Business Model for New Business using critical analysis. To achieve such a goal Business Model Canvas is used. It is dividend into two major parts. First part is theoretical and sums up main subjects of this topic. Second part is practical and offers current state analysis and the proposal itself.

Diplomová práce se zaměřuje na komplexní analýzu vybraného podniku NAVZAS s.r.o. Pomocí stanovených analytických metod zkoumajících interní a externí prostředí podniku je zhodnocena celková situace podniku. Současná finanční situace podniku je zhodnocena pomocí Kralickova Quick testu. Na základě provedených analýz jsou v závěru uvedeny návrhy na zlepšení stávající situace firmy na trhu.

The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.