Keywords¡GBiotechnology, Business Competitive Advantage, Innovation Business Model, Strategic Marketing, Marketing Concept Rests on Four Pillars, Porter¡¦s Competitive Forces Model, Value-chain Model, Resources Advantage Orientation, Resources-Based Theory( view) , Core Competence, Customer Relation Management, Strategy Game Due to entrance of WTO and performance of cGMP, Taiwan¡¦s biotechnology and pharmaceutical industries has met with more challenge¡Bimpact and pressure that let enterprise must reflect the marketing concept rests on four pillars¡Gtarget market, customer needs, integrated marketing, and organizational objectives( profitability) that reflect completely and restructure the strategic marketing according to innovative rethinking and develop into vision and strategic target of enterprise. The high-performance of business competitive advantage is focused on delivering customer value and satisfaction. Given the importance of customer value and satisfaction, we need to discuss the concepts of a value chain and value-delivery systems. Every firm is a collection of activities that are performed to design¡Bproduce¡Bmarket¡Bdeliver¡Band support its product. The firm¡¦s task is to examine the value chain and look for ways to improve its cost and performance in each value-creating activity. The firm should estimate its competitor¡¦s cost and performance as benchmarks against which to compare its own cost and performance. To the extent that it can perform certain activities better than its competitors, it can achieve a business competitive advantage. Strong companies develop superior capabilities in managing these core competences. According to current healthy policy of Taiwan¡¦s government and promotional projects of developing biotechnology and pharmaceutical industries, enterprise need to reflect and evaluate the core competence and focus on firm¡¦s resources. Enterprise need to find out and decide the strategic positioning and then fit with government¡¦s policy. How to combine about the low cost operation of business strategy and high profit of innovative strategy that develop and restructure the new business model that achieve the business competitive advantage. This study will explore meantime that Taiwan¡¦s biotechnology and pharmaceutical firms desire for reaching competitive advantage and occupying the market quickly, the firms should think that saving resources¡Brestructuring business model¡Bmanaging risk¡Banalyzing critical success factors¡Boperating the strategy of alliance and co-marketing are necessary.

The title of the thesis is {\clqq}Possibilities of diferent cooperation forms of companies which are exporting on foreign markets``. The main object of the thesis was evaluation of Centropen, a.s. Dačice and Binney and Smith (European s.r.o.) cooperation. Partial object of this thesis was analysis of both firms. There was accomplish the analysis of the internal and external environment of the individual firms. During the analysis was determined strengths, weaknesses, opportunities and threats of this firms. This analysis was used as a base for determining of new market entrance strategies for individual firms. Diferenciation strategy was recommended for Centropen a.s. Dačice. This strategy is based on innovation of products and their penetrated new foreign markets. On the other hand, ideal strategy for Binney and Smith is strategy of market expansion, for adapting of this strategy is wery important finding of one or more new markets and products initiation to this markets. Next stage of the analysis was concentrated on monitoring markets in tree countries: USA, Canada, China, than was formulate the five force model of Porter, which was used for research of entry of new competitors, the threats of substitues, the bargaining power of buyers, the bargaing power of suppliers and the rivality among the existing competitors. This analysis was focused on probe of political factors, economic factors, social and cultural factors, technological factors. The next stage of this analysis was suggesting of export market with the less risk. With respect to results of the analysis, the optimal market for these firms is USA market. The thesis is deal with forms of entering to foreign trades too. Indirect form of entering the foreign market by way of piggybacking can we in this case recommended. Using of this strategy should be profitable for both firms. The big oportunity for Centropen is chance of using goodwill and power of Binney and Smith. Distribution system and other Binney and Smith services are interesting too. Oportunities for Binney and Smith are possibility offer to versatile spectrum article, and cost saving, joint financing and exploitation sales network, channels of distribution, market a product own marker, control of price, and own marketing strategy.

An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.

This thesis is about analysis of marketing in concrete town, determine the current state of its using and evaluation and possible design strategies for improving. The end of this thesis is about proposals which could improve the marketing of the town.

The goal of study was to analyze the internal and external environment of the food industry production company. For this purpose was choosen company Biogena CB Ltd., which is engaged mainly of production, packaging and sale of herbal, fruit and real teas. Due to the set goal has been defined by the current situation of the company using applied analysis. Were determined threats and opportunities, strengths and weaknesses. Was also designed strategy to improve the situation of the company in a competitive environment.

The Master´s thesis contains analysis of environment in the company SG - Geotechnika, a.s. to find its position in the competitive market. Methods and procedures of strategic management in the company SG - Geotechnika, a.s., have been applied. The company focuses, except others, on consulting and engineering works and monitoring of buildings in geology and hydrology.

The diploma thesis aims at the firms providing services, especially sport centres offering wide spectrum of sport services, relaxation and often mentioned wellness.The main goal of the diploma thesis was to appraise the competitiveness of sport centres in České Budějovice and give a survey of competitive background. To characterize sport realization in the region of South Bohemia and to recognize customers` requirements were the partial goals of the diploma thesis. To the achievement of the goals there were used the method of questionnaire research, SWOT analysis and Porter`s model method.The suitable arranged questionnaire has served the data describing competitinevess of particular sport centres. I have surveyed the information of the most popular and frequented sport centre. I have cooperated with this sportcentre and it was the basis of the above mentioned analysis.

The market position and competitiveness of company OSIVA BORŠOV, spol. s r.o. have been evaluated by means of strategic management´s methods and process. The internal and external background of this company have been analysed. There have been used these analyses: SWOT analysis, STEP analysis, Porter´s Model and Analysis of Competitors. Furthermore has been used the questionnaire inquiry. The market position of the company could be evaluated as highly satisfaing, due to the results of these analisys, in spite of the fact, that company must confront a very strong competition. So it´s very important to contemplate minor changes in the ring of competition and to contemplate and analyse competitors´s reaction. Some arrangements have been proposed to increase of competitiveness and prosperity of this company and by means of the SWOT analysis has been choosed strategy of the product´s developement as the most acceptable strategy, that consist in the modification of contemporary products and services.

This Master’s thesis focuses on promoting of specialization Mechanic of plastic machinery at The Secondary Vocational School in Svitavy with the support of REHAU, s.r.o. in order to obtain more candidates for this specialization. Suggestions are made based on financial analysis and implemented marketing research. Changes of communication activities, improvements of product of school and modification of personnel information system for SVS Svitavy a company REHAU, s.r.o. are proposed.

The master thesis deals with the possibilities of international expansion in case of the Czech company Logio s.r.o that sells consulting services on B2B market. The main objective is to choose a suitable international market for expansion of the company. Futhermore, market analysis and determination of method of market entering are additional objectives of the thesis. The first part deals with the characteristics of the process, which companies should follow during selection of international market, and various forms of entrance. Then, gained findings are used in process of selecting the most suitable international market for expansion of company Logio s.r.o. Selected market is analysed by using Porter model of 5 forces and PESTEL analysis. The variants of international expansion are specified and compared in the end of the thesis and the most suitable method of market entering is chosen with regard to specifics of the company itself.