Master’s thesis is based on creating of the business plan of founding company that provide consulting in wellness. The theoretical part describes basic notions and methods, which are needed for creating of business plan. The next part contains analysis of the current market situation. The last part deals with business plan itself and evaluation of efficiency of financial plan.

Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.

This diploma thesis deals with proposal and creation of marketing strategy of chosen company operating in the industrial market. The main pillar of efficiency of the marketing tools is the new proposal of marketing strategy which integrates activities of company with marketing activities through company processes. This targeted cooperation maximizes effect of the marketing activities of the company. Created synergy effects have to meet defined marketing and communication objectives.

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

The master´s thesis deals the development of the business activity selected subject through franchising. The main subject of this thesis is theoretical basis of the definition of the Franchising, to execute an analysis of the current state of AQUAdesign s.r.o. and to suggest concept of franchising the company. The last part of this thesis is timetable of implementation.

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.

The aim of this diploma thesis is the financial analysis and evaluation of the financial situation in BUWOL METAL company, Ltd. The theoretical part deals with the theoretical knowledges of the financial analysis. In the practical part are these knowledges used for the analysis of the financial situation of company. The results of this thesis will be used as basis for the improvement of the current situation of company.

This master´s thesis aims to analyze an agricultural holding Pigmal a.s. The analysis of environment of the company shows opportunities, but also threats around the holding. The analysis of internal situation help to determine its strengths ,weaknesses and financial health. These findings are summarized in the SWOT analysis. The conclusion states strategic recommendations for improvement of current situation.

The work deals with the processing of business plan of cafeteria foundation, designed for different age groups of customers and customers with different interests. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation, SLEPT analysis, SWOT analysis and draft of the business plan with predicted financial plan.