The master´s thesis is focused on founding a gym for women Fit4Women in Brno. The proposal for founding is based on theoretical knowledge, analysis and practical knowledge. The thesis contains draft of business plan for successful establishment of the business.

The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.

Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.

This Master´s thesis deals with the business plan for establishment of a corporation TOP Baits. It is in the business of manufacturing and selling baits for carp fishing. The thesis is divided into several chapters are devoted to theoretical knowledge ofbusiness analysis, general and business environment and its own proposals for solutions.

The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.

The diploma thesis is focused on a preparation of a business plan for the establishment of a new home furnishing fabrics and decorations e-shop. It examines the present market and competition state. It contains a project implementation draft including a financial budget.

This master’s thesis deals with ADH Group, s. r. o. performance analysis. The work is divided into two parts. The theoretical part describes the issue of benchmarking on the basis of scientific literature. The practical part is focused on the description of the chosen company and analysis of the coincident situation by using strategic analysis. Afterwards benchmarking method is applied in target to improve business performance. In the conclusion there are proposed some possible measures to increase the company performance.

This master`s thesis deals with the performance measurement of Stredoslovenská energetika, a.s. The first section explains what performance is and describes the theoretical basis, which relates with the methods of measurement and analysis of the company’s current state. In the following part there is the profile of the company with its current situation. The evaluation of the performance SSE, a.s. is measured by START PLUS model. This model identifies the strengths and the areas which need improvement and offers suggestions for improving the company’s performance.

The goal of this Diploma Thesis was the detection of the potential trends of manufactural and business activities in manufactural division AZ KLIMA, Ltd and to suggest the appropriate measures .The starting situation of this company is described in an extensive analytical part. The output is a summary of its strenghts and weakness aspects, opportunities and threats. The suggest of strategy is presented by an extended marketing mix. The emphasis is placed first of all on product sphere. There are mentioned technological and organisational impacts of commencement of production of bolting and welding ducts, spiral tubes and ending distribution elements. Afterwards there are suggested methods of economy in manufactural process, market targeting and personal impacts. At the end there are outlined the time-dependent implementation harmonogram of suggested strategy, feasibility control and evaluation of expected benefits.

Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti.