The aim of this diploma thesis is to suggest new organization structure in the industry company, the main is to focus on individual organization components and to specify goals, which would be achieved by this restructure. The proposal of new enterprise organization structure is made on basics of analysis of present situation in company, provided information and internal sources from employees and Management Company. In scope of this diploma thesis I suggested new organization structure, which faces to improve of its efficiency – decreasing of costs and increasing of productivity.

A result of this work is suggestion of business plan for founding service – interior vehicle cleaning. On the beginning of the work are defining condition of market, general and departmental environs. Is valorizing a existing situation in this area. It will be proposing the complete business plan with financial rated.

My graduation thesis deals with the questions of opening a new youth hostel. The objective of my thesis is to create the company which runs a hostel. The first part contents theoretic introduction to the problems and definitions of the esential concepts. The other part concerns application of the theory of setup new business in practice - processing a business plan and analysis of competition.

This thesis considers the proposed business plan which outlines the present difficult conditions which exist in the company. It is derived from a complex analys of the company surroundings, changes and estimates of internal performance parameters aligned to the agreed strategic design. The objective is to produce a definitive document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal

The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.

The subject of this master´s thesis is creating a business plan. Theoretical part describes basic terms about business plan, development and brownfields. Practical part deals with analyses of the problem and making proposals of using football stadium property.

Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.

The diploma thesis deals with preparing of an advertising campaign for a new launched trademark into the market. Based on theoretical ground and current firm and competitors’ analysis, the marketing mix and communication mix were created to use it as a starting point for this advertising campaign suggestion.

This thesis aims to assess the situation of selected organization based on SWOT analysis, Porter's analysis, SLEPTE and Quicktest analysis controlled for some period. The thesis will first explain the different methods and then will be used in real conditions of the selected organization.

The Master’s thesis deals with the proposal of marketing strategy questions for store building materials in Velké Mezirící. Based on theoretical knowledge and analysis of present conditions of the store, marketing strategy was developed. It is supposed to improve incomes and strengthen awareness of existence store at the market in Velké Mezirící.