The thesis deals with the elaboration of a business plan for setting up a catering company. In the theoretical part is described the theoretical starting points, which is further used to develop the business plan. The practical part is an analysis of the current market situation, business plan and financial plan.

This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.

The aim of my master’s thesis is entrepreneurial intention of business development. In the first part I focus on theoretical facts which are related to the topic; in the second part I present company Prádlo Jana with important comprehensive analysis. In the final part I create entrepreneurial intention of business development.

The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.

The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.

The diploma thesis focuses on the analysis of the current state of the company Ing. Jiří Povolný AUTOP from several levels. Based on the results of these analyzes, suggests a suitable solution to resolve the current state of the system. Suggested and recommended changes should simplify and speed up processes in the company, as well as ease communication with customers and raise employee awareness of the importance of the security of the information system.

The object of the master´s thesis is a business plan for internet portal KAMZASPORTEM.CZ, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.

The master thesis deals with performance evaluation of business corporation PBS POWER EQUIPMENT, s.r.o. This performance evaluation is done through START Model, based on the EFQM Model Excellence. The theoretical part is focused on the description of selected methods of performance evaluation of the company with an emphasis on EFQM Model Excellence. In the practical part PBS POWER EQUIPMENT, s.r.o. is introduced, it's economic activity is presented and on the basis of Model START performance evaluation is made. At the end, series of recommendations to improve the performance of the analyzed company is presented.

The diploma thesis deals with corporate competitive strategy of firm operating on services market. The thesis provides the analysis of the current state and it submit a proposal for improvement of the competitive strategy based on detected information. The proposed improvements are aimed at achieving of corporate goals.

The diploma thesis focus on creating of the proposal of the real business plan for the establishment of the new branch office of confectionery shop Romance. The first part contains theoretical background, followed by analytical part and marketing research. In the proposal part, based on the information obtained, a business plan is created, which evaluates the chance of successful project implementation.