The master´s thesis is a proposal of a business plan for establishment of catering company in the city Náměšť nad Oslavou. The theoretical part is focused on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. In the practical part there is the theoretical knowledge applied to the particular situation, where the feasible entrepreneurial plan will be created.

This thesis deals with a proposal of business development of the company HUDECZEK SERVICE, s. r. o. which provides servicing of industrial electrical equipment. The theoretical part contains characteristics of potential development of the company and description of selected analyses of company’s external and internal environment. These analyses are then applied in the practical part where they are used for appraisal of company’s current situation. The results of these analyses are subsequently processed into concrete proposals for development opportunities leading to a consolidation of current position on the marketplace and an increase of company’s competitiveness.

The master´s thesis is focused on evaluation of financial health of Flexistav s. r. o. The thesis is divided into theoretical part, analysis of current situation and own suggestions. Theoretical part is focused on the description of the financial analysis, internal and external business environment. The part of analysis of current situation contains the application of essential methods to the analysis of financial situation of the company. For problematic areas are proposed possible solutions.

The master´s thesis deals with the draft of the business plan for the new business from selected branch. The thesis is divided into three parts. In the first part there is defined basic theoretical background related to the topic. The second analytical part deals with analysis of the relevant market and the final practical part contains the actual creation of of the business plan.

The content of my diploma thesis is to develop necessary steps to set up a business. The first part describes the theoretical background, which primarily focuses on the characteristics of individual analyzes, including model CANVAS. The second part focuses on analysis of the market in which will the business operate, followed by characteristics of external environment and then I try to capture the principle of offered product, which is the subject of future business venture. In the design part of my work, I approach variable solutions of individual business models that are closely linked with the results of the SWOT matrix analysis. In the next section,i perform a comprehensive evaluation of the various options based on the principle BSC and at the end of the practical part I design the necessary steps to set up a business that uses the resulting business model.

This master´s thesis deals with risk management of innovative activities of Oscar Tech, s.r.o. Elementary theoretical background associated with risks and innovations is described in the first part of the thesis. Oscar Tech, Inc. and its planned product innovation is described in the analytical part. Consequently analysis using selected methods are performed and risks are identified using brainstorming method and outcomes of the analysis. These risks are evaluated using Scoring method. Proposals for risk elimination are suggested in the last chapter.

The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.

This Master’s thesis deals with an analysis of the cosmetic company Mary Kay (Czech Republic), s.r.o. In the theoretical part, basic terms and analyses are described and afterwards used in the analytical part. To determine the current functioning state of the company, the Porter five forces analysis, the SLEPTE analysis, SWOT analysis, and analyses 7S are used. Results of the mentioned analyses provide suggestions and recommendations regarding improvement of the functioning of Mary Kay (Czech Republic), s.r.o. company.

The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.

Katherine Anne Porter regards Mexico as her "familiar country." lndeed, Mexico in the art of this gifted American writer is more important than generally believed for, as William Nance says, "Mexico entered into her earliest work as both motivating force and subject matter." Miss Porter has traveled extensively in Mexico and lived there on several occasions. Her highly developed artistic sensibility has allowed her to gain more than a mere familiarity with the country, its inhabitants, and its history. Naturally, her deep knowledge of the culture is reflected in her artistic production, part of which is devoted exclusively to Mexico. This thesis presents a brief study of Miss Porter's fiction which deals with that country: it attempts to demonstrate a change in the author's perspective of it, evinced in those stories that have Mexico as a setting: namely, it shows how Miss Porter starts out deeply involved with the culture in the stories of ''Maria Concepcion", "The Martyr", and "Virgin Violeta", and how, slowly, the theme of alienation evolves in the stories "Flowering Judas',' "That Tree", and "Hacienda", interpreted as Miss Porter's disillusionment with the failure of the Mexican Revolution. This study intends to contribute to the field of Inter-American Studies in the sense that it deals directly with inter-cultural relations within the North American continent and with the understanding between cultures, seen through the eyes of a most accomplished writer. If there is a person who could be called truly inter-American, Miss Porter would be the perfect model, because she embodies the ideals of understanding between the different cultures of the North American continent.