The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.

The aim of the thesis is the determination of investment cash flows generated from Finnish market development activities of a selected Russia-based small company, performing investment valuation using discounted cash flow method and presenting improvements which can rise the attractiveness for potential investors. It includes comprehensive investment valuation of the selected company at the seed stage of its` development, including the overview of current financial situation, usage a valuation model followed by stable growth and terminal value determination. Provided and copulated data serves as an example of complete valuation model for capital injections of future projects in the company, thanks to which the author is able to come to particular conclusions on the funding perspectives for the company. The results obtained through the analysis is assessed through the critical prism to be used as a basis for further suggestions on improvement.

The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.

The main aim of my master´s thesis is suggesting developement of a small company based on a critical analysis. In the theoretical part of the thesis is explained the basic concepts which will be used in analytical and conclusion part. In analytical part of the thesis there is performed analysis of internal and external environment. On the basic of analytical part, will be detected the proposal for development. In the conclusing part the changes are proposed for introduction into the company.

The aim of the thesis is to prepare a draft plan for expanding business activities for the company BS vinařské potřeby, s.r.o.. This precedes a part describing theoretical foundations in accordance with the defined problem and a part dealing with the analysis of internal and external environment in which the selected company is located.

The master´s thesis deals with the economic and strategic analysis in selected company. The aim is to identify risks that arise from the analyzes and suggest measures that will lead to the elimination of identified risks.

The thesis deals with a creation of a business plan to found a gym in a small town of Prostějov. In the theoretical part of the thesis, the methods of creation of a business plan are described and then they are applied in the practical part to form the actual project. The goal of the thesis is to find out if such a project is possible and economically feasible.

Innovationen führen zu volkswirtschaftlichem Wachstum. In dieser Diplomarbeit geht es um einen neuen, innovativen Holzwerkstoff: Faserverstärkte Holzrohrprofile. Diese wurden von Professor Peer Haller an der technischen Universität entwickelt. Die Arbeit untersucht das Marktpotential des neuen Baustoffes in 5 Branchen: Bauingenieurwesen und Architektur, Leichtbau, Windkraft, Masten und Rohrleitungen. Die Forschung findet anhand einer Literatursynthese und Experteninterviews statt. Die Marktanalyse wird mit dem 5 Kräfte Modell von Porter und den 5 Rahmenbedingungen von Baum, Coenenberg und Günther durchgeführt. Dabei handelt es sich bei den 5 Kräften um Lieferanten, Abnehmer, Substitute, Konkurrenz und Wettbewerber. Die untersuchten Rahmenbedingungen sind ökonomische, ökologische, gesellschaftliche, technologische und rechtliche. Sie ermitteln die Chancen und Risiken des neuen Produktes auf den verschiedenen Märkten. Zudem werden die aktuellen Marktsituationen dargestellt. Durch die Hinweise der Experten und die Ergebnisse der Literatur werden Vorschläge für die weitere Forschung in ökonomischer und technologischer Richtung abgeleitet. Empfehlungen für das weitere Vorgehen bei der Markteinführung in die 5 Brachen sind die Ergebnisse der Arbeit. / Innovations lead to economic growth. This diploma thesis deals with a new, innovative wood product: Fibre-reinforced Tiber Profiles. These where invented by Professor Peer Haller at the Technical University Dresden. The paper investigates the market potential of this new product in 5 industries: building and architecture, lightweight construction, wind power, towers and pipes. This is achieved trough literature synthesis and expert interviews. The market analysis is determined with the 5 Forces Model of Porter and the 5 framework conditions by Baum, Coenenberg and Günther. Thereby the forces suppliers, buyers, substitutes, new entrants and competition the markets with influence on the product are identified. As well as the economic, ecological, social, technological and legal frameworks which make out the opportunities and threats for the product on the different markets. Additionally the current situations of the different markets are presented. Further economic and technical research needs appear through the suggestions of the experts and the findings in the literature. Recommendations for further approach and handling of the product in the markets are the outcomes of this writing.

This thesis is a two-part exploratory inquiry into how actions of Corporate Responsibility (CR) create economic value for the company performing them, in addition to social/environmental value. The purpose of the thesis is to describe the CR initiatives of a theoretical “paragon corporation”: a corporation that excels in its CR initiatives and sees financial gain in it. The report starts by going over literature, describing the CR context that companies operate in today, and similar work. A model for describing CR activities as business activities is drawn from Nancy Bocken’s concept Business Model Archetypes, and it is proposed as a possible tool for describing economic value creation from CR activities. The first part of the study is a word frequency analysis of the annual financial reports of the companies listed on the FTSE 100, where words connected to CR are counted. The sustainability reports of the five companies that have mentioned CR terminology most in the first study are analyzed in detail during the second study, and are characterized using Bocken’s archetypes. Findings show that the paragon corporation should have CR initiatives that can be modeled after the archetypes, enabling the CR initiatives to create direct economic value for the company. The archetypes can be used when formulating a CR strategy from the ground up, or evaluating existing CR strategy. The thesis ends with suggestions for how this can be explored further.

This study investigated the relationship between Sweden’s CO2e (Carbon Dioxide Equivalent) emissions and key macroeconomic factors, for the period 2008Q1- 2022Q3. The aim was to enhance the understanding of the link between macroeconomic factors and greenhouse gas emissions in a post-industrial economy, using multiple regression analysis. The study identified several significant macroeconomic factors affecting CO2e emissions and examined the extent to which these variables explain the fluctuations in Sweden’s emissions. Additionally, the study assessed the validity of the Environmental Kuznets Curve and Porter Hypothesis within Sweden’s environmental context. In the study, two multiple regression models were developed. Model 1 had an R^2 of 0.90, using the macroeconomic variables Industry Fuel Consumption, Population, Net Export, and Oil Prices. However, since the first model displayed moderate autocorrelation, a second model was also built by introducing a lagged dependent variable which yielded an R^2 of 0.92. / Denna studie undersökte förhållandet mellan Sveriges CO2e (koldioxidekvivalent) utsläpp och centrala makroekonomiska faktorer för perioden 2008K1-2022K3. Syftet var att öka förståelsen för sambandet mellan makroekonomiska faktorer och växthusgasutsläpp i en postindustriell ekonomi, med användning av multipel regressionsanalys. Studien identifierade flera betydande makroekonomiska faktorer som påverkar CO2e-utsläpp och undersökte i vilken utsträckning dessa variabler förklarar fluktuationerna i Sveriges utsläpp. Dessutom utvärderade studien giltigheten av Miljökuznetskurvan och Porters hypotes inom ramen för Sveriges miljökontext. I studien skapades två multipel regressionsmodeller. Modell 1 hade ett R^2 på 0,90, med de makroekonomiska variablerna Industriell Bränsleförbrukning, Befolkning, Nettoexport och Oljepriser. Eftersom den första modellen visade måttlig autokorrelation byggdes dock även en andra modell genom att införa en fördröjd beroende variabel, vilket resulterade i ett R^2 på 0,92.