This research study is focused on the awareness of adolescents on the child's duties which they stemming from a Czech family law. The main goal is, using of analysis of individual provisions of the legislation of the child's duties in the Act No. 89/2012 Coll., Civil Code, to determine the awareness of adolescent about these duties. Intermediate objectives is to determine whether the duties according to their opinion, fulfils in practice, the acquired data to compare and submit proposal for a teaching of this issue, including the design of its incorporation in school education programmes in selected schools. The survey is carried out among 120 sixteen - eighteen year-old students' of the Business Academy and Secondary technical school in Prague, in the form of empirical investigation quantitative method, questionnaire survey in written. Stems from him, that although teens do not have awareness of the duties, an obligation in practice performs. Comparison of the results of the investigation then showed that the obtained data from the selected schools were, at the 5% level, found statistically significant differences. In conclusion is designed the project of teaching in this field, as an extension of the curriculum on Rights of the Child, including its incorporation into school study programs...

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Title: Image and awareness of brand Snowbear in Hradec Králové Summary: The main purpose of this thesis is to identify image and brand awareness of Snowbear in Hradec Kralove. Research brand provides services in the field of winter outdoor activities. It also run a shop specialized in sporting equipment, rental, repair plus ski and snowboard school. Methods: Marketing research has been done by written inquiries and information needed to create a brand profile was obtained through a personal interview with the owner of the Snowbear. The concept of a questionnaire created for the analysis of Snowbear brand was inspired by brand identity system according to David Aaker. For this thesis will also be applied standardized method of brand personality by authors Geuense, Weijterse and de Wulf (2009). Results: The research showed that the brand is well known among sport active population in Hradec Králové. Respondents have experienced the brand and think about them, they are good quality, affordable, price matches the quality and are offered in a friendly environment. Snowbear is the most associated with the ski and snowboard school as well as weekend courses for children. Based on the analysis of individual personality characteristics of the brand, Snowbear is considered as an active, responsible,...

Title: Brand building of sport club Objectives: The main objective of this Master's thesis is determine, how the Czech ice hockey clubs are focused on creation of the brand and how they use the potential of the brand. The next objective of this thesis is an analysis of a selected ice hockey club. Methods: Interview, Case studies, Comparative method, SWOT analysis Results: The current conditions in the Czech sports environment are not positive for the development of the brand. Sports clubs must overcome many obstructions and there are just few teams that could use its name and logo for a brand strategy without any modification. However, this is a challenge for the future, how to improve the overall perception of the sport in the Czech Republic. Keywords: brand, brand awareness, brand image, benefits

3 Abstract Title of a document: The threat of terrorism Aim of a document: 1) Brief history of terrorism in the close historical overview of key periods in terms of negotiations, who bearing signs of terrorist acts. 2) Clearly classify most famous terrorist groups. 3) To map and analyse the awareness members of the Police of the Czech Republic about possible threats arising from terrorism. 4) Map their awareness possibility of eliminating any consequences arising in this context. Method: In the first part of this work will be used to study historical procedures will be interpreted and assessed the effect of the present (HENDL J, 1997)-zoom the timeline the most important leaders of the terrorist acts. Exploring method and theoretical studies (HENDL J, 1997) will be described in other parts of the current state of most terrorist groups and threats resulting from this. In the second part will be carried out with use of the operational methods of empirical collection and subsequent evaluation of the quantitative data in a standardized questionnaire drawn up by the appropriate anonymous a logical sequence, to clarify the set of hypotheses and objectives. Results: 1) Short and fairly summarise to history of terrorism with the aspects relevant to the present. 2) Create a comprehensive overview about the most...

Title: Brand equity of professional sports club Objectives: The Diploma Thesis aims to make a survey of professional sports club brand. This thesis is complemented by specialist studies, interview and by the questionnaire survey. The main task is to determine how fans of football club perceive his brand called brand equity and how the club takes care of brand in relation to their fans. Also we discover any shortcomings at the stadium during a football match. Methods: The research of perception brand equity by fans of football club is made by using a questionnaire. Next method used is the interview, which will be with a marketing director of the club. Its goal is to discover the opinion of the club on the minds of their fans feel. After evaluation of these methods, we performed a confrontation. Results: The outcome of the thesis is to learn about brand equity professional sports club perceived by their fans. Submitted proposals for improving based on the perceived shortcomings of the fans and of the club of trying to achieve better access in relation to their neighborhood and their fans. Keywords: Brand, brand awareness, brand equity, image

Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.

The aim of the thesis is to suggest measures for selected online grocery shop. For this thesis was chosen online grocery shop Plnátaška.cz, which acts in South Bohemia. The theoretical part includes issues of e-commerce and particularly online sales of food. The practical part contains analysis of buying behaviour in the field of the internet purchase of food. Analysis is based on the results of questionnaire survey. Based on the results of the survey, were determined concrete suggestions and recommendations.

Human Immunodeficiency Virus (HIV) that causes AIDS, ?acquired immunodeficiency syndrome? is one of the world?s most serious health and development challenges. Afghanistan faces many challenges such as instability around the country, low literacy levels, high levels of opium production, and a lack of basic infrastructure. The first Human Immunodeficiency Virus (HIV) case was reported in Afghanistan in 1989. Studies on HIV transmission in Afghanistan characterize an epidemic which centers largely around three behaviors such as share dneedles and syringes, unprotected sex with sex workers, and unprotected sex between males. The main aim of my thesis was monitoring the problem of HIV/AIDS in Afghanistan, other accompany in gaims were to describe the current status of HIV/AIDS in Afghanistan, Mapping the knowledge of workers in hairdressers - barbers in center and the region of Kabul, mapping HIV/AIDS knowledge of local physicians in the center and in the region of Kabul.

The aim of my work is to analyze the brand "Kvalitní potraviny z našeho regionu" and determine whether this brand has got the benefits its creator, Jednota České Budějovice. To achieve this goal, I chose a questionnaire survey and structured interview with marketing officer for Jednota, České Budějovice. In the first part of my work, I studied literature and current information about the issue. In this part I also contacted the Jednota, České Budějovice. In the practical part I implemented a questionnaire survey. The research I conducted in 13 stores Trefa in České Budějovice and Terno České Budějovice. To assess the hypotheses I also carried out price comparing and analysis of sales of foods involved in the project "Kvalitní potraviny z našeho regionu". In the end I suggested measures for Jednota, České Budějovice.