The thesis is called The Perception of Rights by Children with Mild Mental Retardation and is composed of the theoretical and practical parts. In the first part I deal with the characteristics of mental retardation, its cause, classification, history, the education of these children and their relations with others. The second chapter is focused on significant documents concerning the rights of children and adults with mental retardation. The third chapter concentrates on the research of children{\crq}s rights at the Faculty of Health and Social Studies, South Bohemian University. The theory is followed by the practical part containing the results and discussion with authors. The research was carried out by the method of directed interview (partly standardized method), by means of a questionnaire, which was created by Professor Gary Melton and his team in South Carolina in Columbia. Through this method and also the methodology of A. Saporiti the researches of legal awareness in children of school age, Roma children and the children in institutional care have been in progress since 1999. The research of legal awareness and perception of rights has not been carried out in children with mental retardation yet. The questionnaire contains identification questions (age, sex, and grade) and twelve model situations, where an individual adjudicates rights or not. The interviews were carried out in 116 respondents from three special schools (Havlíčkův Brod, Třeboň, Soběslav). I compared the results with the research of Mgr. Jany Stejskalové, carried out in 2005. The objective and the hypothesis were stated. The objective was to find out the perception of rights by children with mild mental retardation. The objective was fulfilled. The hypothesis was: The legal awareness of children with mild mental retardation increases with the increasing education of their parents. The hypothesis was not proved.

The role of the Third parties in International Commercial Arbitration This thesis precisely define the concept of third parties in the field of International Commercial Arbitration as well as the definition of the term itself. According to the author of this thesis, third parties are the key for the process of transformation of the contractual approach in an International Commercial Arbitration in the reaction on the economic reality. This work is based on analyses of laws, comments, literature, academic articles, arbitration awards and case law. This text was created using experiences from an international commerce and transforms actual theoretical contractual approach of the International Commercial Arbitration. Contribution of this thesis lies in completion of knowledges from decision making process and creation of a brand new theoretical concept of International Commercial Arbitration and capture the shift in view of consent to arbitrate. This theory further reflects actual state of the decision making process and the needs of an International Commerce. Using this approach entitles author's theory for the practical use as a model for decision making process of arbitrators and for judges of national courts with regard to recognition and enforcement of the arbitral awards. Thesis is divided into...

The Master´s Thesis is aimed at a marketing communication of the Czech marketing association, which is a non-profit institution focused on a development and a quality raising of a marketing field in the Czech republic. The goal of the Master´s Thesis is to analyse the marketing communication of the Czech marketing association and propose potential communication changes. The Master´s Thesis is divided into three chapters. The first chapter constitutes a theoretical basis. The second chapter is an analysis part which is composed of a communication analysis, a situation analysis, a competition analysis and a SWOT analysis of the Czech marketing association. The last chapter deals with an author´s research focused on a perception of the Czech marketing association by students of the University of Economics in Prague and deals with proposals of communication changes.

This diploma thesis is focused on the Management of the Patients Diagnosed with I80.2 - Phlebothrombosis. The main objective of this project was to approach the diagnosis of Phlebothrombosis from a clinical point of view. Further identification and quantification of costs based on the specific Phlebothrombosis case studies by the Cost of Illness analysis. Subsequent evaluation of the level of awareness of the risk associated with diagnosis of Phlebotrombosis among the general public. The major outcome of this thesis is quantification of the direct costs of public health insurance associated with treating patients and the direct personnel costs. The next important outcome is a research in the form of a questionnaire survey which was intended for the general public. Diploma thesis and its results may help as a basis for a full economic evaluation.

The topic of ecology has resonated more and more in society in recent years, and the concept of sustainability in many forms is an integral part of this. Companies set out to fight for a green future with their product offerings and marketing strategies. But greenwashing practices can often be part of this company communication and the product or a brand could look more ecological than it is and the truth about the impact on the environment often remains hidden. Although the practices are considered misleading advertising, which is regulated by the state, in practice we may still find about half of the products that do not provide sufficient information to assess the accuracy of the claim. The aim of this work is to reflect on the issue of greenwashing and map the awareness of this phenomenon in Czech society with a closer focus on the young generation because it was the young generation that has been the focus of attention in connection with the Fridays For Future movement in recent years. The work is divided into theoretical, methodological, and research parts. In the research part is using quantitative research, the hypothesis is examined according to which the young generation is more ecological, and thus their awareness of greenwashing is greater. Research has shown that awareness of...

The diploma thesis deals with registered significant landscape elements in ORP Kyjov. The literary research is focused on the nature conservation and landscape protection in the Czech Republic, which is subsequently compared with foreign countries. An integral part is the presentation of significant landscape element as a general tool for nature and landscape protection. The theoretical part also marginally deals with environmental education in nature conservation and landscape protection. Then the characteristics of the area follows, which focuses mainly on natural conditions and landscape protection. The main task is to evaluate the current state of significant landscape elements in the area. In order to achieve this goal, a field survey was carried out. The results are summarized by the catalogue of significant landscape elements, supplemented by photographs of the landscape. In addition to the care for significant landscape elements, an analysis of their funding in recent years was carried out. In the practical part several maps were created in ArcGIS. In addition, a questionnaire survey on citizens' awareness of significant landscape elements took place. Finally, the options to raise citizens' awareness of this protection institution were determined.

Title: Marketing research on perception of brands of traditional participants of football Champions League Objectives: The objective of the thesis is a description of problems associated with the concept of brand and based on the collected data to make a marketing research of respondents' awareness of brand of selected football clubs taking regular part in Champions League. Methods: The research is making by a questionnaire economization focused on brand awareness and its specific features. In connection with the acquisition of the primary data was used method by online survey. To collect and storage data was used internet application Google Docs. Results: Results of the research showed that awareness of selected football clubs in Czech sports spectators is at a very good level. Furthermore, respondents expressed their opinions, knowledge and attitudes to individual characteristics of the brand of football clubs. Keywords: Brand, brand awareness. Champions League, marketing research, questionnaire

The objective of this master thesis is to analyze the contemporary situation on the Czech banking market in terms of investments into marketing communications. The efficiency of investments into marketing communications is analyzed in terms of awareness of banks surveyed, namely recognition, recall and Top Of Mind. This master thesis consists of three parts. The first part provides theoretical background and the base of the analysis. This part includes the objectives of communication on the banking market and the ways how to measure these objectives. The second part, the analytical part, is focused on the main objective and particular banks which are subjects of the analysis. In this part, hypotheses are defined. I will try to prove these hypotheses afterwards. In case of opposite results I will try to find out why my hypotheses were incorrect. The third part is focused on the conclusions of the analysis and to provide information for investment decisions in following periods.

The aim of this thesis is to do strategic analysis for the company Heineken Česká republika, a.s. with marketing communication analysis and research on brand awareness. Marketing communication is focused on advertising. The research on brand awareness is done through a questionnaire survey. The first part focuses on theoretical basis, which contains strategic analysis, marketing communication and research. The second part describes company Heineken Česká republika, a.s. Strategic analysis contains macroeconomic and microeconomic analysis, analysis of internal resources and ability of the company, financial analysis and SWOT analysis. Analysis of marketing communication is devoted to marketing and communication mix of the company with focus on advertising. In conclusion of this thesis is analysis of research on brand awareness.

This work deals with television audience measurement in the Czech Republic as a tool for planning advertising campaigns, television programming and support for corporate strategy of television organizations. The work presents the theoretical context of media research and summarizes the development of television market in the Czech Republic and the history of television audience measurement - from diary research project through the "Mediaprojekt" to the present method of measuring television audience with people metres that the author presents in detail. The work denotes the future of people meter measurement in the period 2013-2017 and compares Czech TV audience measurement project with similar projects in selected European countries. In the second part of work, author focuses on awareness about people meter project, both among the general public and professionals, using the online survey. The preparation of the research project is followed by its implementation and evaluation of results of this research. At the end of the work, marketing recommendations for the research agency are given, based on the results of research.