The task of this thesis is to assess the market position of briefly existing company euTERM.cz Ltd., perform internal and external analysis and find a competitive advantage for the determination of the recommended strategy of this company.

Předložená diplomová práce je zaměřena na aplikaci konceptů značky sloužící k rozvoji konkurenceschopnosti produktu instituce vysokoškolského vzdělávání, konkrétně studijního oboru “Entrepreneurship and Small Business Development”. Na základě teoretických poznatků, metodiky dle Ko Floora a konceptu Brand Prismu je zhodnocena stávající situace studijního oboru. Zároveň jsou provedeny analýzy konkurentů a požadavků zákazníků, společně s analýzou odvětví k určení pozice značky studijního oboru na trhu. Na základě výsledků ze všech provedených analýz jsou následně stanoveny návrhy řešení konceptu značky na podporu rozvoje konkurenceschopnosti studijního oboru.

Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, Kellera a konceptů brand identity a brand prismu které jsou použity k analýze současného stavu branding značky. Současně jsou provedeny analýzy konkurentů a prostředí k určení pozice značky na trhu. Na základě výsledků provedených analýz jsou stanoveny návrhy řešení konceptu rozvoje značky.

K nahrazení člověka při úloze testování dotykových embedded zařízení je zapotřebí vyvinout komplexní automatizovaný robotický systém. Jedním ze zásadních úkolů je tento systém automaticky zkalibrovat. V této práci jsem se zabýval možnými způsoby automatické kalibrace robotického ramene v prostoru ve vztahu k dotykovému zařízení pomocí jedné či více kamer. Následně jsem představil řešení založené na estimaci polohy jedné kamery pomocí iterativních metod jako např. Gauss-Newton nebo Levenberg-Marquardt. Na konci jsem zhodnotil dosaženou přesnost a navrhnul postup pro její zvýšení.

"The strategic analystis of Czech post s.p." is a topic of my thesis.The aim of this work was review the present situation of Czech post s.p. and to propose strategy for preserve of domination logistic position operator on market.I have used method of Internal analysis and external environment for synthesis and analysis.On the survey for find out the result was used a nut for servey internal and external factors.For proposal of strategy was internal external nut.Czech post s.p. has dominantly position on logistic market and it should use its competitive advantages to prepare for get quality sardonic partner,who would aid to extend current and new products in the present position in the competitive market.

The master’s thesis is focused on the analysis of differences in company’s financial position and performance at financial reporting under IFRS and under Czech accounting. One part of this thesis is application of theoretical knowledge to the practical example and evaluation of their impact on the company´s financial position and performance.

The topic of this diploma thesis is the qualification and personality profile of the job title - methodology specialist in the social services in the Czech Republic. The theoretical part of this work describes the quality of social services because their setting, evaluation and management are in the spotlight during last few decades. This work deals with the law on social services and with social services quality standards which are the benchmark of quality for these services. The job title methodology specialist in social services is described in detail in the chapter describing social services workers. Conclusion of the theoretical part of this work highlights the importance of human resources for the organization and the importance of the job title description. The practical part of this work is aimed on mapping of competency and personality profile of the job title of current methodology specialists in social services. There are used qualitative research methods specifically semi structured interviews with employees who work in this position. The analysis of gained information gives answers to research questions and creates a picture of competency and personal profile of methodology specialist in the social services field. Key words: Quality, social services, methodology specialist, quality...

This master thesis deals with the subject of the first-grade primary school teaching assistants. It seeks the answers on following questions: what the social and cultural background of teaching assistants is; what their key motivation for is applying for this role; what their expectations before were entering the profession; what their motivation for continuing the profession is. In this master thesis, I place the emphasis on uncovering the previous job and life experiences of teaching assistants as well as how these past experiences affect their current job position. The answers for these questions are provided by qualitative and quantitative research which is based mostly on semi-structured interviews with teaching assistants from the elementary school in Prague, district 10. From the outcome of these interviews, the questionnaire was made, which was subsequently sent to assistant teachers from various parts of Czech Republic. Questionnaires were used mostly for confirmation and completion of information acquired from semi-structured interviews. This master thesis confirms that assistant teachers get involved in their profession for various reasons and have diverse previous work and life experiences. Education of assistant teachers is diverse, which in turn leads to rather vague expectations...

The thesis deals with the professionalization of non-profit sector in the Czech Republic, specifically the problém what "professions" in the non-profit sector in the Czech Republic are formed and what are their parameters. The thesis analyzes the jobs offered in the labor market in non-profit organizations. This thesis tries to answer the question: "To what jobs are employees of nonn-governmental organizations demanded" It also focuses on the requirements of these jobs - specifically, the required education, skills, abilities, personality characteristics, experrience, knowledge, relationship to work and the technical prerequisites. The theoretical part is devoted to the professionalization of NGOs in the country. First, I define the Non-Governmental Organization, then explain the concept of professionalization, explain the concept of profession and define who is a professional. The last chapter concerns human resources and positions in non-profit organizations. In the empirical part I analyze the current situation on the labor market in the Czech Republic. It is mentioned what positions of the NGOs are demanding and what are the requirements put on these posts, then I compare the offers of work in NGOs in each region.

This diploma thesis deals with the issue of the driver's view from the vehicle, respectively the measurement of the field of views and blind spots. This thesis takes into account the 360° view around the vehicle. The first part of the thesis is devoted to the theoretical outlook of the vehicle. The reader becomes acquainted with the progressive development of the 360° view in a vehicle, beginning with the past and leading up to the present enhancements in today's vehicles. The reader will also understand, the position and movement of the eyes in a vehicle, the detailed description of the direct forward look, and the indirect reverse look. Subsequently, the theoretical part is devoted to the methodology of visibility measurements according to the prescribed standards of SAE and EHK. The theoretical part concludes with a chapter explaining how the theory is used in the practical part of the thesis. The practical part is devoted to the design of the 360° views of the vehicle and the description of the methodology. Another element of the practical part is the measurement protocol. This section deals with all the calculations for the complete driver's view, which was shown as an example on one of the sixteen vehicles measured. The last chapter compares, evaluates and reviews the results of all measured 360° views and blind spots around the vehicle.