With this thesis I want to share my exploration of pulse and rhythm as elements of design. I locate my research on the meeting point of two different contexts: one is the expansion of kinetic art into design projects, resulting in aesthetic use of motion playing wider roles in design, and the other is the expansion, in relation to technological development, of the value of pulse as a design element. My hypothesis is that the value of pulse as an element of design can be heightened by acquiring the aesthetic use of repetitive motion seen in kinetic art, forging emotional communication with viewers/users. The mission of this research is to demonstrate this argument through practice, collecting working ideas and methods. I propose a model of pulse which can be used as a tool to reflect on projects from a new perspective. To forge a workable focus for the research, I articulate a definition of Japanese aesthetics and deploy related criteria of design. My exploration covers three topics - single pulse, pulse synchronisation, and pulse interference. Several ideas and methods were tested across eight projects in total, related to theories from various fields including biology, physiology, psychology, philosophy, mathematics and physics, and inspired by art and design practice. The insights gained from the projects allowed me to expand the scope of the exploration from pulse to rhythm, and I also reflect on my work from this perspective, distinguishing rhythm from pulse. Furthermore, I conducted an interview-based study to look into rhythm inferred from non-pulsing motions, and the insights from the interviews are presented in the thesis with an additional discussion. The output of the research takes two forms: recommendations, as a simpliflied and generalised summary of my findings, and case studies (projects), as a concrete source of inspiration for the reader's own creations. By thus interweaving the practical and theoretical knowledge gained in the research, I believe this work provides a useful contribution to the field of design.

This research was commissioned and funded by The Welding Institute (TWI). The Welding Institute are a global research and development facility specialising in the joining of materials for industrial applications. The purpose of this research was to develop capability in textiles joining, particularly ultrasonic and laser welding technologies, which is relatively new to TWI. The appointed researcher adopted a ‘multi-strategy’ (Cresswell 2009) approach to the research; encompassing methods that were both familiar and unfamiliar to those usually adopted by TWI employees and researchers, whom mostly come from engineering and scientific backgrounds. The research was primarily undertaken with the adoption of a ‘craft-design’ approach that uses material investigation to explore and uncover interesting leads for investigation, which was the familiar approach of the researcher coming from a background in textile design. Material studies were carried out inquisitively without the formation of a particular hypothesis and insights were discussed with industry to identify potential commercial and functional application opportunities. Following the identification of an interest in welding stretchy fabrics Speedo agreed to become the main industry partner for the research, providing materials, access to testing equipment and validation of commercial opportunities for material samples relative to their application. The main hypothesis for the research Laser melted patterns can be used to control the elastic behaviour of stretchy textiles to have a targeted and variable compressive effect on the body developed through discussion with Speedo in response to material samples produced using transmission laser welding equipment. A predominant scientific approach was adopted during the second phase of the research to quantify and control this effect: to demonstrate repeatability and test it both on fabric and the body. Methods that were unfamiliar to the researcher prior to this research such as mechanical testing and microscopic analysis were employed. Selection of either a ‘craft design’ or ‘scientific’ approach was made pragmatically in response to the research as it developed. Through a retrospective analysis of applied methods throughout the research trajectory it has been possible to define this particular ‘multi-strategy’ project as a ‘sequential exploratory’ design (Cresswell 2009), whereby periods of subjective investigation are followed by empirical testing. The main process that has been developed by this research is a decorative method of controlling the elastic behaviour of stretchy fabrics using transmission laser welding equipment for a controlled and variable compressive effect on the body. Compression fabrics are used widely within the medical, lingerie and sportswear fields to apply pressure to the body either for an aesthetic or functional advantage. In swimwear, compression fabrics are applied to streamline the silhouette and minimise drag resistance. The technique developed by this research makes a contribution to knowledge within the field of laser processing of textiles, specifically within the field of transmission laser welding, and within the field of compression apparel. In the field of transmission laser welding a new functional capability for all-over surface patterns has been demonstrated. In the field of compression apparel a new decorative method for achieving an increasingly variable compressive effect for a smoother transition between different zones of stretch has been achieved. N.B. All redacted information throughout this thesis is confidential to Speedo.

South Africa’s manufacturing performance relative to its’ peers and other local sectors has been in decline in the wake of globalisation and global value chains and reduced competitive advantage. Firms are central actors in the competitive advantage of competing value chains. In order to achieve and sustain competitive advantage firms, and especially manufacturing firms, have to continuously explore new market possibilities while at the same time leveraging existing competencies in an exploitative fashion. When firms pursue explore and exploit in combination the firms can be described as being ambidextrous organisations. When it is left up to individual employees of these firms to contribute to ambidexterity by deciding when to explore and when to exploit, and they are able to do this in combination, the individuals achieve what is termed individual ambidexterity. Although it is known that individual ambidexterity contributes to organisational ambidexterity, very little is known about the manner in which individuals achieve individual ambidexterity and what the outcomes of individual ambidexterity are. The current research project sought to gain a deep understanding of individual product designers’ lived experience of achieving ambidextrous outcomes in the normal course of their work in the earthmoving machinery manufacturing sector. A qualitative, exploratory research design was adopted and thirteen semi-structured interviews conducted with individual product designers. The interviews were analysed through thematic analysis to yield rich findings as reported here-in. Key findings reported relate to the key role managers and the individual’s own knowledge play in achieving individual ambidexterity, while the reported negative outcomes of individual ambidexterity are a key contribution to individual ambidexterity literature. As part of the analysis process a model was devised that allows for the identification of potential virtuous and vicious cycles of individual ambidexterity. Implications for stakeholders and the contribution to literature are also addressed. / Mini Dissertation (MBA)--University of Pretoria, 2021. / Gordon Institute of Business Science (GIBS) / MBA / Unrestricted

The aim of this research is to understand and explore the different needs important to the resting space used at work, and how research through design can be used to better uptain the goal of creating rest and recovery for the employees. It is a requirement made by the Swedish Work Environment Authority that every workspace have, or temporarily can provide, a resting space for its employees. But not everyone finds use of this space, and little research has been made on how product design can be used in resting spaces to better fulfil the needs of the individuals working there. That is something this thesis hopes to uncover by inviting the employees into the design process, participating in interviews, a workshop and a moodboard as the users of this project. By using product design in an investigative and interactive process, important insights were made during the study as to what is important for rest and recovery to be obtained. These insights were then put together into a list of requirements for the final product to be evaluated against. The result became a product much appreciated by the employees, as it created sheldment from work.

I rapporten presenteras designkonceptet iTry. Genom intervjuer, möten, research och workshops undersöks e-handlens problematik med returer. Att få rätt storlek och att produkten ska leva upp till kunders förväntan när vi handlar online har synliggjorts vara omfattande problemområden. Därför utformas en designlösning med fokus påatt minimera returer orsakade av fel passform. Projektet klargör fördelarna med en app för kunder och smartspegel i butik för minskat antal returer. Konceptet är tillgängligt för kunder som handlar kläder online och i butik. Arbetet synliggör designprocessen från research, idégenerering och visualisering. / The report presents the design concept iTry. Through interviews, meetings, research and workshops, the problems of e-commerce with returns are investigated. Getting the right size and that the product should live up to customers' expectations when shopping online has been shown to be extensive problem areas. Therefore, a design solution is designed with a focus on minimizing returns caused by the wrong fit. The project clarifies the benefits of an app for customers and a smart mirror in the store for a reduced number of returns. The concept is available to customers who shop for clothes online and in stores. The work makes the design process visible from research, idea generation and visualization.

This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the follower's product is featured with higher or lower functionality? Second, how does form design interact with functional design for the follower's product? Results from the experimental study conducted demonstrate that (1) if the follower's functionality is not superior to the pioneer's, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the follower's functionality is superior to the pioneer's, follower had better follow the pioneer's design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.

yes / Product design decomposition and synthesis is a constant challenge with its continuously increasing complexity at each level of abstraction. Currently, design decomposition and synthesis analytical tasks are mostly accomplished via functional and structural methods. These methods are useful in different phases of design process for product definition and architecture but limited in a way that they tend to focus more on ‘what’ and less on ‘how’ and vice versa. This paper combines a functional representation tool known as System State Flow Diagram (a solution independent approach), a solution search tool referred as Morphology Table, and Design Structure Matrix (mainly a solution dependent tool). The proposed approach incorporates Multiple Domain Matrix (MDM) to integrate the knowledge of both solution independent and dependent analyses. The approach is illustrated with a case study of solar robot toy, followed by its limitations, future work and discussion.

Due to various societal changes such as globalization, urbanization and connectivity, new lifestyles, such as that of urban nomads, are becoming more common and relevant. Therefore, this study observes and analyzes this target group from a critical and multidisciplinary perspective. Urban nomads can be defined as a collective group of people who live and work in urban areas. They do not reside permanently in one place but move frequently within urban locations. Minimalism as part of low-consumption lifestyles and the concept of mobility, which form the core of the urban nomads‘ mindset, are examined in detail.The focus of the research is the relationship of urban nomads to material possessions and their meaning. Based on this, the thesis aims to generate criteria and requirements for a product design from the perspective of design, which meets the needs of urban nomads and simplifies their everyday life. Through a people-centered approach and the collaborative application of different methods, the urban nomads are placed in the focus of the innovation process and are actively involved in the process.The thesis results in the development of a transportable and multifunctional lamp (Mobilamp), which is realized in the form of a prototype based on the generated criteria from the research. The product design is considered as an example and analyzes in which way needs can be satisfied and through which usage situations the daily life of urban nomads can be facilitated. The aspect of sustainability in the consumption behavior of the target group is also critically analyzed and evaluated through the product.

The thesis empirically examines how microfinance products are designed and implemented, and the implications for clients’ households and sources of livelihood. The study argues that the design of products and implementation that reflect the livelihood needs and poverty context of clients is one of the effective ways to reduce poverty. It investigates the microfinance operations of three financial institutions: Sinapi Aba Trust (SAT), St Joseph’s Cooperative Credit Union (CCU) and Sonzele Rural Bank (SRB) in Jirapa, a municipality in Northern Ghana. The study deployed a mixed-methods approach to collect data from six rural and urban communities. Data was sought from secondary sources, 20 interviews, 10 focus group discussions and 120 questionnaires. The research adopted the Sustainable Livelihoods and the Making Markets Work for the Poor approaches as a guide in the framework of analysis. The study, using qualitative and quantitative analytical tools found that product designs of SAT and SRB did not reflect the needs and poverty context of the majority of their clients. Clients of SAT and SRB were found to be less involved in the product design processes, suggesting a top-down institutional approach that seldom incorporated the needs of the poor. The method of group formation has a substantial implication on members’ poverty outcomes. Groups involving only females had a significant and positive relationship with members’ household and business outcomes, while members of male-only groups had a negative relationship with their household outcomes. The thesis concludes that accessible interest on loans and incentives to encourage savings would make microfinance markets work more sustainably for the rural poor. The findings challenge a reconsideration of the design of microfinance products to integrate financial technology as an efficient approach to deliver financial services, especially in rural areas.

The goal of this project was to explore opportunities and develop a concept to improve the safety for mountain recreationists. Recreational outdoor activities have become increasingly popular in the past years. Engaging in those activities is associated with certain risks. The research phase included interviews with various stakeholders from mountain rescuers to mountain recreationists as well as field trips to mountain rescue stations. Existing research was analyzed. To acquire a better understanding of current and potential future preventive and reactive measures for emergencies, mountain rescue operations and dangers in mountains were explored. Interviews and continuous contact with professionals and my collaboration partner Flir throughout the whole project helped to form and validate various ideas and concepts. In emergency situations topographic circumstances, natural dangers and atmospheric conditions like cold, altitude and weather make mountain rescue time- and resource intensive. When air rescue resources are limited or the sight is too low due to unfavorable weather or night, the response time can dramatically increase up to several hours or overnight. This leaves the patient exposed to the hazardous mountain environment. Drones have the ability to bridge the gap between rescuers and patients to provide help at a much earlier stage of the rescue operation. They are already used on a small scale in mountain rescue and im- provements in technology and legislation are expected.The result of this project is a system to provide aid for people in emergency situations, even if air rescue is not available, to help them better prevail in the moun- tain conditions. It consists of a range of attachments that can be connected to various drone models. The different modules that can be attached allow forsearch for people in avalanches, search for missing people and delivery of emergency supplies to people in need of rescue. The delivery module has been de- veloped as a representative part of the system. It can be used to deliver supplies like shelter- and first aid equipment long before the professional arrive on site.