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Exploring design-driven innovation : A study on value creation by SMEs in the Swedish wood products industryDe Goey, Heleen January 2017 (has links)
Design-driven innovation, focused on the innovation of product meanings, provides a new perspective to better understand the contribution of design to innovation. Additionally, it enables new opportunities for value creation. At small and medium-sized enterprises (SMEs) in the Swedish wood products industry there is a need for such new value creation in order to remain competitive. However, design-driven innovation is not yet common in this context. Furthermore, there is little research on the innovation of product meanings focused on value creation. Therefore, the aim of this research is to explore value creation through design-driven innovation, in the context of SMEs in the Swedish wood products industry. This research addresses what value might be expected from design-driven innovation, as well as what enables and hinders this value creation. To address the aim, three studies have been conducted which are described in four appended papers. The studies consist of one systematic literature review and two case studies. The findings demonstrate that design-driven innovation contributes to value creation by focusing on product meanings, which intentionally addresses both tangible and intangible needs and therefore increases the perceived value of products. This research identified five facets of design-driven innovation which provide a structure to discuss what enables and hinders value creation. These are: (1) understanding new product meanings, (2) knowledge generation, (3) actors and collaborations, (4) capabilities, and (5) process. The facets can be seen as the origin of both enablers and barriers to value creation through design-driven innovation, depending on how they are addressed. Moreover, this research suggests that whether or not value is created is further influenced by the SMEs, their networks and the context in which they operate.
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El producte com a fenòmen de comunicació socialVinyets Rejon, Joan 04 December 2008 (has links)
El propòsit d'aquesta tesi es fonamenta en demostrar que el producte és un mitjà de comunicació social del que les persones es serveixen comunicativament -en funció del seu caràcter simbòlic- que permet a l'ésser humà interactuar amb el seu món social, cultural i personal. Aquest treball explica el paper que els productes juguen com a mitjans de comunicació social. La tesi parteix del fet que les pràctiques socials produeixen significat i sentit en la cultura material, partint de la proposició pragmàtica de que cada interpretació necessitat un determinat context que aporti significat i sentit als productes. Mitjançant la definició d'un model d'anàlisi "pragmàtico-etnogràfic" i la seva aplicació al estudi del producte telèfon mòbil, aquest treball mostra com per comprendre el significat d'un producte, cal valorar les pràctiques i accions socials que els signifiquen: posar l'atenció en l'anàlisi de la significació generada per les relacions establertes pel binomi producte i usuari. / The intention of this thesis is to demonstrate that the product is a medium of social communications which people use to communicate -as a function of its symbolic character- which allows human interaction between social, cultural and personal realms. The thesis explains the role that products play in social communication. The thesis shows the fact that social practices provide meaning and sense in the materialistic culture, from the pragmatic proposition that each interpretation needs a certain context which contributes significance and sense to the products. By means of the definition of the analytical model "pragmatic-ethnography" and its application to the study of the mobile telephone, this work confirms that in order to realize the significance of a product one has to evaluate the actions and social practices in which they matter: put the attention of the analysis to the significance generated by the relations established by the binominal product and user.
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