Práce přibližuje a analyzuje problematiku společenské odpovědnosti firem. Zdůrazňuje problematičnost společensky odpovědného chování u tabákových společností, konkrétně u společnosti Philip Morris ČR a.s. Soustředí se též na odlišení společensky odpovědných aktivit a klasické reklamy a propagace svých produktů. Cílem práce je zhodnotit společensky odpovědné chování společnosti Philip Morris ČR a.s.

Tato práce se zabývá využitím reálně opčních metod při oceňování výzkumných a vývojových projektů biofarmaceutických firem. Práce odpovídá na otázky jakou reálně opční metodu, jak a kdy při oceňování takovýchto projektů použít. Z provedeného zhodnocení různých reálně opčních metod vyplívá, že binomický model se jeví jako nejvhodnější. Aplikace tohoto modelu je proto následně ilustrována na skutečném biofarmaceutickém projektu. Na závěr je ukázáno, že použití reálně opčních metod je vhodné zejména tehdy když: projekt má nízkou či negativní čistou současnou hodnotu, existuje flexibilita, volatilita a do dokončení projektu chybí dlouhá doba.

Diplomová práce projednává systém implementace a čerpání prostředků ze strukturálních fondů EU se zaměřením na region hl. m. Praha. V teoretické části je uvedena charakteristika regionální politiky, principy fungování, její nástroje a cíle. Na základě analýzy případových studií projektů schválených v rámci Jednotného programovacího dokumentu pro Cíl 2 a 3 je poskytnut přehledný zdroj informací a doporučení pro potenciální žadatele. Nastíněny jsou i záměry projektů, které by měly být realizovány v programovacím období 2007 ? 2013.

The aim of this thesis is to determine the benefits of road infrastructure projects implemented in cooperation between the public and private sectors. The thesis analyses this type of projects that have been realized in Germany. The first chapter briefly characterizes the environment which the projects were implemented in. It also discusses the legislation that governs the issue. On the basis of knowledge obtained from the analysis the projects implemented in cooperation between the public and private sectors are compared with the projects carried out in conventional way. Finally, results are summarized and lead to the conclusion that cooperation between the public and private sector in road infrastructure projects has a future and can be beneficial for other European countries including the Czech Republic.

The practical part of thesis follows up the art processing of Mark Epsteins' screenplay Vlci a psi. The script is set in times after WW2, describing historical situation of the evacuation of Sudetenland Germans from previous Czechoslovakia in 1945. The practical part itself shows visual concept and structure which is presented by drafts of decorations and scenes. The decorations are visualized by coloured perspective views, drafts of each building and schematic designs. The teoretical part of the thesis is about analysis and parametres of stated films works that are very closely related to this issue and shows historical situation in film language. The visual part and its structure are shown in individual analysis. Results of the teoretical part were one of the basis for definition and visualisation of the practical part of thesis. Last but not the least the study of historical links, documents and internet portals containing given topic were another important teoretical source. These results of my thesis can be used as a source of interesting informations for a public, as an inpiration for film productions or as a study material for film students.

This thesis aims to present and compare selected photographic projects mapping the changes in human living environment since the early nineties to the present. This includes approaches of authors interpreting the landscape in a different context than as the aesthetic artefact. The photographic projects selected for this thesis represent not only the artistic side of photography but also their sociological, ecological, social, psychological and anthropological overlaps enabling the alternative interpreting approaches.

The diploma thesis deals with the benefits of Vaclav Ctvrtek’s work for pre-school children. It shows the aspects of Ctvrtek’s work which are important for the drama – educational methods in kindergartens on the basis of literary analysis of chosen books. The thesis describe the practical use of methods and techniques of drama education in realised projects. As a conclusion it displays the possibilities of planning specific projects considering the needs of the children group.

The aim of this diploma thesis is to create a study of my own time-lapse documentary movie about the Green Party. It tries to grasp my own longtime relationship with the party and with the movie aiming to find final interpretation of the facts that happened in the years 2003- 2005 in which the party was facing radical transformation. It reflects more personal than academic interpretation of the movie and the political situation itself. It is based on several historical film documents which try to set lights to the facts that are usually hidden to everyday viewer.

This work is focused on developing of own proposals and recommendations for future growth of agile approach in selected company, based on description and analysis of existing procedures in this company. There is basic characteristic of selected company, general and specific description in case study after study of theoretical basis. Agile procedures are compared to principles of agile manifesto and Scrum method in conclusion of the case study. There are identified shortcomings of procedures in agile project management of selected company based on this comparison. For mitigation, or elimination of these shortcomings, there are presented and discussed own proposals and recommendations for future growth of agile approach in selected company.

The subject of this thesis is to evaluate the effectiveness of the investment project at the municipal level, which is building a center of social services in Jeseník. The theoretical part is focused on understanding the processes associated with investment decisions, financial analysis, financing sources and a list of major investment efficiency evaluation methods. The conclusion was devoted to possible risks of investment projects and their effective management. The practical part applies theoretical knowledge to real investment project. Feasibility study has been processed focusing on market analysis, technological project, human resources, organizational management and financial analysis. Socio-economic effects are expressed using cost-benefit analysis. Evaluation of the effectiveness and sustainability of the project is based on the cash flow of financial analysis, indicators of economic analysis and risk analysis. Based on the results obtained from the research are formulated specific investment recommendations.