Thesis (Ph. D.)--University of Missouri-Columbia, 1998. / Typescript. Vita. Includes bibliographical references (leaves [195]-225). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 1998. / Typescript. Vita. Includes bibliographical references (leaves [195]-225). Also available on the Internet.

Research paper (M.A.) -- Cardinal Stritch College -- Milwaukee, 1970. / A research paper submitted in partial fulfillment of the requirements for the degree of Master of Arts in Education (Reading Specialist). Includes bibliographical references (p. 41-44).

Thesis--Munich. / Vita. Includes bibliographical references.

Thesis (Ph.D.)--Boston University. / This dissertation is concerned with an examination of the indoctrinational aspects of elementary public education in the U.S.S.R. The meaning of the term "indoctrination" is examined both from a historical and a contemporary point of view. Ancient cultures, in order to assure their social and cultural survival, have practiced policies of indoctrination of the young. Modern propaganda techniques utilizing the new mass media of communications have been much more effective in the indoctrination of national groups than had previously been possible. Totalitarian systems in the twentieth century have been characterized by strong efforts to indoctrine the young, thus imbuing them with the goals and ideals of the state [TRUNCATED].

Submitted by Nathanne_estagiaria Silva (nathanne.silva@fgv.br) on 2012-01-19T18:32:29Z No. of bitstreams: 1 000062081.pdf: 61381566 bytes, checksum: 1ca92272fdc6855d5cf98be69f225421 (MD5) / Made available in DSpace on 2012-01-19T18:32:39Z (GMT). No. of bitstreams: 1 000062081.pdf: 61381566 bytes, checksum: 1ca92272fdc6855d5cf98be69f225421 (MD5) / The present study had as aim to analyze images of the feminine propagated through the publicitary messages. For that questions were raised by proposals through analyzes referring to the social feminine characterization going through exams of investigations concerning the social action of the publicitary system. The theorical formulations of notions related to the concept of individualism, centered in the labor besides integrating themselves to the discussion about social characterization of the feminine and the social analyzes of the publicitary material. This outline of the aim u[ study, situated itself in the level of the publicitary message disclosed in women magazines, and the exertion from the analyzes occured in the sense of detecting virtuals images of the feminine being in this message. / O presente estudo teve por objetivo analisar imagens do feminino veiculadas pela mensagem publicitária. Para tanto, levantaram-se questões referentes à discussão da caracterização social do feminino, passando-se ao exame da ação social do sistema publicitário. As formulações teóricas de noções relacionadas com a conceituação de individualismo, centrais no trabalho, além de integrarem-se, às discussões sobre a caracterização social do feminino e às análises sociais do sistema publicitário, também constituíram eixo de reflexão para a análise das publicidades que formaram o corpus da pesquisa. O recorte do objeto de estudo situou-se a nível da mensagem publicitária divulgada em revistas femininas, e o exercício de análise realizou-se no sentido de detectar virtuais imagens do feminino existentes nessa mensagem.

This thesis focuses on the use of drama by Luang Vichitr Vadakam (1898-1962) for nationalist propaganda purposes in Thailand. Luang Vichitr is known to have been one of the most influential figures in recent Thai history and the mastermind behind the shaping and implementation of the nationalist policies of Phibun Songkhram and Sarit Thanarat. His plays and songs were loaded with patriotic themes, instilling nationalist feelings in the Thai people, successfially conveying ideas about the origin of the Thai race, and forming a social and moral code. His plays have been analysed in order to understand why they were so popular and how they have influenced the Thai people's concept of art, culture, history and national identity. Until the student-led revolution in 1973, Luang Vichitr's historiography dominated the field of history. Since then, he and his works have become the subject of extensive scrutiny by many Thai and foreign scholars. The purpose of this thesis is to further analyse his ideas, to highlight how central his role was in shaping the thinking of the military dictators that would subsequently hold power and to investigate how he exploited theatre and Thai history to influence the audience. The thesis begins with a detailed analysis of Luang Vichitr's early life and works. This is followed by a discussion of other important background information such as the changing role of theatre, the coup in 1932, Luang Vichitr's concept of "human revolution", the role of the Publicity Bureau and the establishment of the Drama and Music School under Luang Vichitr's directorship. The remaining four chapters analyse the 27 plays produced by Luang Vichitr between 1934 and 1957. The conclusions summarise the dissertation and assert that Luang Vichitr's ability to produce propaganda plays which were popular with their audience was of central importance for indoctrinating them with his ideas. Even one hundred years after his birth, the impact of Luang Vichitr's legacy on modem Thai society can still be observed, and this thesis aims to increase the understanding of Luang Vichitr's ideas, his manipulation of Thai history and the significance of his plays for disseminating his nationalist propaganda.

Resumo: Este trabalho busca comprovar a relevância do estudo do texto publicitário no contexto da Sociolinguística Variacionista. Para isso, observa-se o pronome de tratamento de segunda pessoa no texto publicitário e sua trajetória durante o século XX em duas revistas brasileiras (Revista da Semana e Manchete) e duas alemãs (AZJ/CV-, Der Spiegel), num estudo comparativo. Com base na teoria proposta por Labov, analisa-se o córpus, associando-o ao contexto social em que está inserido, defendendo a proposição de que a variação linguística, assim como as variações por que passam as sociedades, são fruto da interação social, mas seu mecanismo não é dominado pela sociedade de que fazem parte. A publicidade, nessa conjuntura, é exemplo ímpar de um texto conservador, mas integrado à sociedade para a qual é criado, utilizando a mudança linguística tão logo ela seja observada como tal. No caso do tratamento de segunda pessoa, a comparação entre os veículos estudados demonstra que as semelhanças e as diferenças entre o córpus coletado têm referências estreitas entre os contextos sociais do Brasil e da Alemanha, e o processo integratório da globalização, do final do século XX, tem papel determinante na aproximação entre as características lingüísticas nas publicidades dos dois países.

Tese (doutorado)—Universidade de Brasília, Faculdade de Educação, Programa de Pós-Graduação em Educação, 2016. / Submitted by Fernanda Percia França (fernandafranca@bce.unb.br) on 2016-09-02T18:28:28Z No. of bitstreams: 1 2016_CarlaFranciniHidalgoTerci.pdf: 9003322 bytes, checksum: a9c93df429ae383836b4809f7d9fa7fa (MD5) / Approved for entry into archive by Raquel Viana(raquelviana@bce.unb.br) on 2016-09-05T18:40:35Z (GMT) No. of bitstreams: 1 2016_CarlaFranciniHidalgoTerci.pdf: 9003322 bytes, checksum: a9c93df429ae383836b4809f7d9fa7fa (MD5) / Made available in DSpace on 2016-09-05T18:40:35Z (GMT). No. of bitstreams: 1 2016_CarlaFranciniHidalgoTerci.pdf: 9003322 bytes, checksum: a9c93df429ae383836b4809f7d9fa7fa (MD5) / A educação carrega o duplo compromisso de dispor o mundo existente aos nascituros, bem como de preservar o mundo para as gerações futuras. A propaganda comercial, atividade comunicacional de natureza massiva e persuasiva, veicula um recorte transcodado do mundo. A educação e a propaganda têm em comum o papel de apresentar o mundo às pessoas que nele vivem. A primeira, pela via da dúvida e do diálogo e a outra, pela via da certeza monológica. O presente trabalho buscou compreender essa confluência e investigar um possível agendamento educativo como um efeito não imediato da propaganda comercial, no qual correntes ideológicas ocultas nas propagandas poderiam ser incorporadas e reproduzidas na vida cotidiana das pessoas. A amostra compreendeu 406 propagandas de sete linhas de cosméticos e 18 entrevistas realizadas com esteticistas do sexo feminino do Distrito Federal, técnicas ou tecnólogas em estética e cosmética, com idades de 19 a 61 anos e tempo de atuação na área de 1 a 30 anos. Adotou-se uma abordagem qualitativa por meio de análise do conteúdo que buscou extrair os temas tanto das propagandas quanto das entrevistas, evidenciando suas mensagens e também uma abordagem quantitativa por meio da análise estatística descritiva simples das categorias temáticas, que revelou a frequência relativa das referências de conteúdo nos temas das propagandas e entrevistas. Foram comparados os resultados da análise das propagandas e das entrevistas, a fim de identificar convergências entre ambas, como indício de agendamento educativo. O programa computacional NVivo auxiliou na organização dos dados. A análise apontou tanto para uma repetição de temas das propagandas nas falas das esteticistas, quanto para uma reelaboração desses temas e surgimento de novos. A conclusão foi de que a fala das esteticistas entrevistadas, mesmo apresentando reformulações em relação às propagandas, principalmente no campo do desenvolvimento técnico-científico dos ativos, reproduziu um padrão para o cuidado corporal fundamentado na unidade limpeza, saúde e adequação da aparência visando a uma funcionalidade social, propagado desde o século passado. Tal reprodução evidencia indícios de um possível agendamento educativo referente aos hábitos de autocuidado associados ao uso dos produtos. Entretanto, as entrevistadas apresentaram também uma percepção sobre a intenção de persuasão das propagandas e revelaram a necessidade de visões críticas, incluindo produções acadêmicas na área realizadas pelas egressas dos atuais cursos de graduação em Estética e Cosmética. _________________________________________________________________________________________________ ABSTRACT / Education carries the dual responsibility of presenting the existing world to children and at the same time preserving it for future generations. Commercial advertising, a communicational activity of massive and persuasive nature, conveys a transcoded view of the world. Education and advertising have in common the role of presenting the world to the people who live in it. The first one, by means of questions and dialogue and the second one by a monological speech. This study sought to understand this confluence and investigate a possible educational scheduling as a long term effect of commercial advertising, in which ideological currents highlighted in advertisements could be incorporated and reproduced in everyday life. The sample included 406 advertisements from seven cosmetic lines and 18 interviews with female beauticians of Brazil’s Federal District, all technicians and technologists in aesthetic and cosmetic, with ages between 19 to 61 years and work experience in the area of 1 to 30 years. The method used involved a qualitative approach using content analysis that sought to extract the themes (categories) of both advertisements and interviews, highlighting their messages and also with a quantitative approach through simple descriptive statistical analysis of the categories, which revealed the relative frequency of the content references on the advertisements themes and in the interviews. Comparisons were made between the results of the advertisements analysis and the interviews in order to identify convergences between them, as evidence of referencing. The computer program NVivo helped in the data analysis. The analysis showed both a repetition of themes in the speeches of beauticians, and a reworking of these issues and the emergence of new ones. The conclusion was that the speech of the interviewed estheticians, even presenting reformulations regarding the advertisements, those especially in the field of scientific and technical development of active ingredients, showed a scheduling for body care based in cleanliness, health and desired appearance targeting social functionality, propagated since the beginning of the last century. This reproduction leads evidences of a possible educational scheduling related to self-care habits associated with the use of products. However, the respondents also had a perception about the intention of persuasion of advertisements and suggested the need for critical analysis, including academic productions in the area carried out by current graduates of undergraduate courses in Aesthetics and Cosmetics.

Tese (doutorado)— Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-graduação em Comunicação, 2010. / Submitted by Jaqueline Ferreira de Souza (jaquefs.braz@gmail.com) on 2011-05-10T14:49:24Z No. of bitstreams: 1 2010_RitaMariaCarneiroBrasil.pdf: 1484809 bytes, checksum: 6676a6b3b556e2aa5e7e9aabef30bcf5 (MD5) / Approved for entry into archive by Jaqueline Ferreira de Souza(jaquefs.braz@gmail.com) on 2011-05-10T14:51:29Z (GMT) No. of bitstreams: 1 2010_RitaMariaCarneiroBrasil.pdf: 1484809 bytes, checksum: 6676a6b3b556e2aa5e7e9aabef30bcf5 (MD5) / Made available in DSpace on 2011-05-10T14:51:29Z (GMT). No. of bitstreams: 1 2010_RitaMariaCarneiroBrasil.pdf: 1484809 bytes, checksum: 6676a6b3b556e2aa5e7e9aabef30bcf5 (MD5) / Este trabalho aborda a ideia de que a publicidade atualizada na sociedade mediatizada tem as suas teorias fundamentais inseridas no conjunto maior das teorias da comunicação. A percepção de um hiato na relação entre a prática publicitária e as teorias da comunicação nos leva a identificar, na sua natureza massiva, persuasiva e cognitiva, a sua filiação às teorias dos efeitos. Para tanto, buscamos identificar no papel da publicidade e na sua relação com os meios de comunicação os elementos capazes de imprimir as matrizes deste recorte teórico. _______________________________________________________________________________ ABSTRACT / This work approaches the idea that advertising updated in a media's society has their fundamental theories included in the larger body of theories of communication. The perception of a gap in between advertising practice and theories of communication guide us to identify the nature of mass, persuasive and cognitive advertising their affiliation with the effects theory. To this end, we seek to identify the role of advertising and its relationship with the media elements can print arrays of this theoretical framework.