Este trabalho propõe análise das representações das homossexualidades na publicidade e propaganda veiculadas na televisão brasileira entre os anos de 1979 e 2008. A análise diacrônica do corpus, de 35 comerciais de televisão, conta com referencial sobre a publicidade e propaganda como espaço de mediação cultural de práticas sociais. A história das homossexualidades e dos estudos de gênero, gays e lésbicos e teoria queer sustentam a crítica da conformação das representações sob o binarismo de gênero como parte fundamental de sustentação de um modelo hegemônico. A norma é apontada e criticada na manutenção da heterossexualidade compulsória, regulando e sendo tensionada pela visibilidade do que escapa do modelo vigente. As Representações Sociais metodologicamente permitem a apresentação de alterações percebidas no corpus como matrizes de um regime de representação das homossexualidades no texto publicitário. A partir de Análise de Conteúdo, apontam-se duas categorias das representações, as estereotipadas e as desconstrucionistas, apresentando as construções das homossexualidades no texto publicitário no período em questão. / This paper purposes an analyses of the representations of the homosexualities on advertisement and propaganda broadcasted on Brazilian television between 1979 and 2008. The diachronic analysis of the corpus from 35 TV commercials counts on a referential about advertisement and propaganda as a space of cultural mediation of social practices. The history of homosexualities and the studies of gender, gays and lesbians and the queer theory sustain the criticism of the conformation of the representations under the gender binarisms as fundamental part of sustentation of hegemonic model. The norm is pointed and criticized on the maintenance of compulsory heterosexuality, regulating and being tensioned by the visibility of what escapes from the current model. The Social Representations methodologically permit the appearance of perceived alterations on the corpus as patterns of a regime of representation of the homosexualities on the advertising text. From the Analysis of the Content, two categories of the representations are pointed out, the stereotyped and the deconstructionist ones, presenting the constructions of the homosexualities on the advertising text in this period.

Made available in DSpace on 2015-07-22T20:49:15Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-01-27 / Objetivos: investigar o papel da propaganda de álcool nos hábitos e percepções de adolescentes, no consumo recente de cerveja, juntamente com o papel da atuação dos pais neste cenário. Métodos: São entrevistados 1115 estudantes, que compreendem todos os alunos de 6ª e 7ª séries de 3 escolas públicas de São Bernardo do Campo (São Paulo, Brasil). Mediante o emprego de análise univariada, são determinadas as variáveis estatisticamente associadas a consumo de cerveja nos 30 dias anteriores, sendo estas incluídas no modelo inicial. Na sequência recorre-se ao emprego de regressão logística. Foram retiradas uma a uma, as variáveis com os maiores valores de p até que restaram no modelo final apenas as variáveis que no conjunto apresentaram–se com significância <0,05. Ressalte-se que o modelo de regressão logística foi controlado por idade, importância dada à religião e ter banheiro em casa, pois estas diferiam entre as escolas. Resultados: O consumo de cerveja nos 30 dias que antecederam a pesquisa está associado ao uso de cigarro (OR = 4,370) e a se ter uma marca preferida de bebida alcoólica (OR = 5,243). Também relacionam-se a este consumo: não ser monitorado pelos pais (OR= 1,943), achar que as festas que frequentam parecem com as de comerciais (OR= 1,617), prestar muita atenção aos comerciais (OR =1,603) e acreditar que os comerciais falam a verdade (OR= 1,892). Conclusões: Os dados sugerem que, entre os estudantes de escola pública, as propagandas de bebidas alcoólicas, seja por remeterem os adolescentes à sua própria realidade ou por acreditarem que elas dizem a verdade, mesmo na presença de outras variáveis associadas ao consumo de cerveja apresentam-se positivamente associadas ao consumo de cerveja nos 30 dias que antecederam a pesquisa. Esses dados sugerem que limitar a veiculação de propagandas de bebidas alcoólicas é um dos caminhos para a prevenção do uso e abuso de álcool por adolescentes. / TEDE / BV UNIFESP: Teses e dissertações

Este trabalho propõe análise das representações das homossexualidades na publicidade e propaganda veiculadas na televisão brasileira entre os anos de 1979 e 2008. A análise diacrônica do corpus, de 35 comerciais de televisão, conta com referencial sobre a publicidade e propaganda como espaço de mediação cultural de práticas sociais. A história das homossexualidades e dos estudos de gênero, gays e lésbicos e teoria queer sustentam a crítica da conformação das representações sob o binarismo de gênero como parte fundamental de sustentação de um modelo hegemônico. A norma é apontada e criticada na manutenção da heterossexualidade compulsória, regulando e sendo tensionada pela visibilidade do que escapa do modelo vigente. As Representações Sociais metodologicamente permitem a apresentação de alterações percebidas no corpus como matrizes de um regime de representação das homossexualidades no texto publicitário. A partir de Análise de Conteúdo, apontam-se duas categorias das representações, as estereotipadas e as desconstrucionistas, apresentando as construções das homossexualidades no texto publicitário no período em questão. / This paper purposes an analyses of the representations of the homosexualities on advertisement and propaganda broadcasted on Brazilian television between 1979 and 2008. The diachronic analysis of the corpus from 35 TV commercials counts on a referential about advertisement and propaganda as a space of cultural mediation of social practices. The history of homosexualities and the studies of gender, gays and lesbians and the queer theory sustain the criticism of the conformation of the representations under the gender binarisms as fundamental part of sustentation of hegemonic model. The norm is pointed and criticized on the maintenance of compulsory heterosexuality, regulating and being tensioned by the visibility of what escapes from the current model. The Social Representations methodologically permit the appearance of perceived alterations on the corpus as patterns of a regime of representation of the homosexualities on the advertising text. From the Analysis of the Content, two categories of the representations are pointed out, the stereotyped and the deconstructionist ones, presenting the constructions of the homosexualities on the advertising text in this period.

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, 2007. / Submitted by Larissa Ferreira dos Angelos (ferreirangelos@gmail.com) on 2009-12-16T11:44:16Z No. of bitstreams: 2 anexo.PDF: 253577 bytes, checksum: 29c7d808a1b5eea20e2a680342c1eabe (MD5) 2007_AndreadeAlmeidaLara.PDF: 1669916 bytes, checksum: 6ddfdd192f03ac90808495382fa9a807 (MD5) / Approved for entry into archive by Joanita Pereira(joanita) on 2009-12-16T18:46:39Z (GMT) No. of bitstreams: 2 anexo.PDF: 253577 bytes, checksum: 29c7d808a1b5eea20e2a680342c1eabe (MD5) 2007_AndreadeAlmeidaLara.PDF: 1669916 bytes, checksum: 6ddfdd192f03ac90808495382fa9a807 (MD5) / Made available in DSpace on 2009-12-16T18:46:39Z (GMT). No. of bitstreams: 2 anexo.PDF: 253577 bytes, checksum: 29c7d808a1b5eea20e2a680342c1eabe (MD5) 2007_AndreadeAlmeidaLara.PDF: 1669916 bytes, checksum: 6ddfdd192f03ac90808495382fa9a807 (MD5) Previous issue date: 2007 / Tomando como ponto de partida a abordagem dos Estudos Culturais na análise dos produtos midiáticos - e mais especificamente a Teoria das Representações Sociais, a Análise de Conteúdo e a Análise do Discurso Publicitário - esta dissertação identifica as representações sociais presentes em comerciais de carros das décadas de 1950 a 1990 no Brasil. O período definido considera essas cinco décadas privilegiadas em mudanças socioeconômicas e políticas no país. Os comerciais selecionados para estudo foram retirados de uma coletânea produzida pelo Museu Memória da Propaganda sobre a História do Automóvel no Brasil. Como critério de seleção utilizou-se a presença de mulheres em filmes publicitários sobre automóveis. Dos 74 comerciais existentes no volume I desta coleção foram retirados 34, que correspondiam à presença de mulheres. Após decupados foram submetidos a uma análise quantitativa dos dados sob o referencial da Análise de Conteúdo e a uma análise qualitativa do discurso publicitário presente nos comerciais sob o aporte oferecido pela Análise do Discurso. Os resultados indicaram, principalmente, que as mulheres foram retratadas nesses comerciais a partir de três representações: mulher-dona-de-casa, mulher-objeto e mulher-cenário. Essas representações foram definidas considerando-se características recorrentes como roupas e acessórios utilizados pelas mulheres, tipos de carro em que aparecem e características da produção desses comerciais, além dos discursos publicitários dos comerciais. Depreende-se que tais construções se articulam com a forma como as mulheres são vistas nesse âmbito social brasileiro, uma vez que os meios de comunicação colaboram para a construção sócio-histórica de nossa sociedade. _______________________________________________________________________________ ABSTRACT / Starting from the Cultural Studies approach in the midiatic products analysis and more specifically the Theory of the Social Representations, the Content Analysis and the Ad Discouse Analysis – this dissertation identify the representations presents in cars commercials from1950 to 1990 decades Brasil. The definitive period considers these five decades privileged in sócioeconomic and politics changes in the country. The selected ads for study chosen from a collection produced by the Museu da Propaganda about Automobile History in Brasil. It was used as selection criterion the women presence in automobile advertisement movies. From the 74 ads contained the Vol.I of this collection, was retired 34 with the women presence. categorized they was submitted to a data quantitative analysis under Content Analysis referencial and a qualitative analysis of the speech advertising present in the ads undeer the contribution offered by the Discourse Analysis. The results indicated, principally, that the women was showed in these ads three representations: woman house wife, object woman and setting woman. These representatios has been defined considering recurrent characteristics like clothes and accessories used by the women, the kinds of cars where appear in the commercials and the ads production characteristics, beyond speech advertising of these ads. It infers that such constructions are articulated as the women has been seen in the brazilian social scope, being that medias collaborate for the partner-hisitorical construction of our society.

Este trabalho propõe análise das representações das homossexualidades na publicidade e propaganda veiculadas na televisão brasileira entre os anos de 1979 e 2008. A análise diacrônica do corpus, de 35 comerciais de televisão, conta com referencial sobre a publicidade e propaganda como espaço de mediação cultural de práticas sociais. A história das homossexualidades e dos estudos de gênero, gays e lésbicos e teoria queer sustentam a crítica da conformação das representações sob o binarismo de gênero como parte fundamental de sustentação de um modelo hegemônico. A norma é apontada e criticada na manutenção da heterossexualidade compulsória, regulando e sendo tensionada pela visibilidade do que escapa do modelo vigente. As Representações Sociais metodologicamente permitem a apresentação de alterações percebidas no corpus como matrizes de um regime de representação das homossexualidades no texto publicitário. A partir de Análise de Conteúdo, apontam-se duas categorias das representações, as estereotipadas e as desconstrucionistas, apresentando as construções das homossexualidades no texto publicitário no período em questão. / This paper purposes an analyses of the representations of the homosexualities on advertisement and propaganda broadcasted on Brazilian television between 1979 and 2008. The diachronic analysis of the corpus from 35 TV commercials counts on a referential about advertisement and propaganda as a space of cultural mediation of social practices. The history of homosexualities and the studies of gender, gays and lesbians and the queer theory sustain the criticism of the conformation of the representations under the gender binarisms as fundamental part of sustentation of hegemonic model. The norm is pointed and criticized on the maintenance of compulsory heterosexuality, regulating and being tensioned by the visibility of what escapes from the current model. The Social Representations methodologically permit the appearance of perceived alterations on the corpus as patterns of a regime of representation of the homosexualities on the advertising text. From the Analysis of the Content, two categories of the representations are pointed out, the stereotyped and the deconstructionist ones, presenting the constructions of the homosexualities on the advertising text in this period.

The thesis deals with Czech activist fiction of anti-Semitic and openly pro-Nazi stance in the Protectorate of Bohemia and Moravia between 1942 and 1945. This type of fiction has yet been widely ignored in the Czech (or Czechoslovak) scientific literature in spite of the fact that it belonged to the so-called "Popular Literature" at that time and therefore could have some (and maybe significant) impact on Czech readership. For that reason one of the main objectives of this paper is to identify and describe particular pieces. The identification and description is based primarily on the original material research of archival documents, newspapers and publications. On the basis of theoretical disputes and reviews in the official Protectorate press it also attempts to define officially demanded fundamental characteristics of the so-called "New Art" (or "The Art of the New Europe"). In another perspective (concerning themes and motives) it aims to distinguish specific categories in the tendentious literature of this period. It is argued that the basic types were: 1) Novels with the strong anti-Semitic accent (emphasis is laid upon a typification of characters); 2) Labour-novels; and 3) "Geopolitical" novels in which the fictional world of the "New Europe" is created.

Title: "To Seize the Masses". Philosophy, ideology and propaganda by Karl Marx Author: Robin Pech Department: Ústav filosofie a religionistiky Supervisor: Mgr. Petr Kouba, Ph.D. Abstract: The aim of the diploma thesis is to thematize and clarify the interdependence of philosophy, ideology and propaganda by Karl Marx. The realization of philosophy, according to Marx, is a critique of modern society. The aim of this critique, however, is not only the understanding and interpretation of social relations but, above all, their change. For these purposes, Marx has developed his philosophy of history. On this basis is explained the nature of modern society and formulated the political programme of its transformation. That is further publicly promoted to ensure adequate - mass - support for the revolution. Thus, arises remarkable combination of philosophy, political ideology and propaganda, which seems to be an integral part of Marx's thought and his literary work and therefore, also a serious problem of his interpretation. Keywords: Marx, Philosophy, Ideology, Prapaganda

The target of this thesis is to formulate and defend the statement that there is no clear distinction between the propaganda and public relations methods in the field of international politics. The fundamentals of this thesis represent empirical observations and their subsequent analysis in various case studies. Many of these case studies date back to early history, that's why the corresponding literature was used as source of information. In addition, the nature of propaganda is often connected with miscellaneous affairs of international extent. Its true impact is revealed eventually. To confirm the preliminary thesis there are partial targets and steps stated in the introduction. The first step was to determine own area of definitions, in compliance with the generally accepted standpoints, to which I also often refer. To support my thesis I decided to apply some mathematical processes, and so I imagined the notions as sets according to certain criterion. This way of thinking allowed me to view the notions as non-empty set, equal to the intersection of international politics, propaganda and public relations. An important part of this thesis is the chapter dealing with contemporary literature regarding the issues of propaganda and PR. Various interesting not necessarily historically important case studies of propaganda campaigns represent another partial step confirming the thesis that propaganda and public relations in international relations are not importantly different.

Diploma Thesis Media in Hybrid War: Pro-Kremlin websites as tools of the Russian propaganda in the Czech Republic analyzes Pro-kremlin websites in the Czech Republic by the method of thematic discourse analysis. The spread of propaganda through the internet, currently the fastest growing media, has become one of the crucial elements of hybrid wars. The first part of the thesis represents the theoretical basis for the second, practically oriented part of the thesis. After a thorough analysis of the relevant theoretical background of hybrid wars and propaganda in the first chapter, the thesis focuses on the operation of Pro-Kremlin propaganda on the Internet, with a focus on the characteristics of this propaganda in the Czech Republic, in the second chapter. Consequently, the third chapter presents the methodology of the analytical part of the thesis, the selection of data for analysis and the definition of analytical categories. The following fourth chapter focuses on the thematic discourse analysis itself and interpretation of its findings. The analysis is a study of the discourse through which Pro-Kremlin websites construct an alternative world, where peaceful and at the same time militarily and economically strong Russia is the only alternative of the decomposing imperialist West. Besides, the...

Egyptian campaign of 1798 led by general Bonaparte had an important impact on the European culture in the end of 18th century and begining of the 19th century. Also the campaign itself was strongly reflected in period art and print. Main goal of my diploma is to compare the visual appereance and thought of the caricature created mainly by the english authors on this matter, with official French propaganda under Napoleon which is visible in art of Antoine-Jean Gros' painting: Napoleon visiting the sick in Jaffa. In both cases these are distinctive illustrations of political function of art, which, mainly in the era of Napoleon I., gained new authenticity for the future evolution of political propaganda and caricature.