The purpose is to analyze and describe Israel's psychological warfare facing Hezbollah in the years between 2017-2019. The question at issue is: How has Israel used Psychological Warfare against Hezbollah between 2017-2019? This is revised through a theory development using the work of Martin C. Libicki (1995), Ron Schleifer (2009), Paul Linebarger (2015), and Irwin J. Mansdorf (2015), along with the use of the previous historical practice of psychological warfare by Israel. The material is acquired from Israel's different types of social media platforms along with key articles on the subject. This aiming to determine the psychological warfare done by Israel. The theoretical development does create valuable and at most necessary aspects of psychological warfare that would if unnoticed give an insufficient analysis and description of the psychological warfare for this case. The research uses theory application to generate the conclusion and to describe the PSYOP. The result of this work shows the extensive use of psychological warfare by Israel. Between the years of 2017-2019, a massive social media presence from Israel is noted and one can locate a psychological warfare message in nearly everything. Israel put in great effort to influence Hezbollah and the fight for media coverage and news influence is the big focus for Israel.

Between 1960 and 1968 the United States conducted intensive psychological operations (PSYOP) in Vietnam. To date, no comprehensive study of the psychological war there has been conducted. This dissertation fills that void, describing the development of American PSYOP forces and their employment in Vietnam. By looking at the complex interplay of American, North Vietnamese, National Liberation Front (NLF) and South Vietnamese propaganda programs, a deeper understanding of these activities and the larger war emerges. The time period covered is important because it comprises the initial introduction of American PSYOP advisory forces and the transition to active participation in the war. It also allows enough time to determine the long-term effects of both the North Vietnamese/NLF and American/South Vietnamese programs. Ending with the 1968 Tet Offensive is fitting because it marks both a major change in the war and the establishment of the 4th Psychological Operations Group to manage the American PSYOP effort. This dissertation challenges the argument that the Northern/Viet Cong program was much more effective that the opposing one. Contrary to common perceptions, the North Vietnamese propaganda increasingly fell on deaf ears in the south by 1968. This study also provides support for understanding the Tet Offensive as a desperate gamble born out of knowledge the tide of war favored the Allies by mid-1967. The trend was solidly towards the government and the NLF increasingly depended on violence to maintain control. The American PSYOP forces went to Vietnam with little knowledge of the history and culture of Vietnam or experience conducting psychological operations in a counterinsurgency. As this dissertation demonstrates, despite these drawbacks, they had considerable success in the period covered. Although facing an experienced enemy in the psychological war, the U.S. forces made great strides in advising, innovating techniques, and developing equipment. I rely extensively on untapped sources such as the Foreign Broadcast Information Service transcripts, Captured Document Exploitation Center files, and access to the U.S. Army Special Operations Command Archives. Additionally, I have digitized databases such as the Hamlet Evaluation System and Terrorist Incident Reporting System for Geographic Information System software analysis. The maps provide examples of the possibilities available to the historian using these datasets.

This thesis describes the development of psychological operations capabilities, introduction of forces, and the employment in Vietnam during the period 1960-1965. The complex interplay of these activities is addressed, as well as the development of PSYOP doctrine and training in the period prior to the introduction of ground combat forces in 1965. The American PSYOP advisory effort supported the South Vietnamese at all levels, providing access to training, material support, and critical advice. In these areas the American effort was largely successful. Yet, instability in the wake of President Ngo Dinh Diem's overthrow created an impediment to the ability of psychological operations to change behaviors and positively affect the outcome.

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Approved for public release, distribution is unlimited / Psychological operations (PSYOP) forces should undertake significant doctrinal, training, and operational reforms to ensure the viability of support provided to U.S. led stabilization and reconstruction efforts. Such operations involve increased civilmilitary interactions and necessitate effective cross-cultural communications with not only the indigenous populace, but a host of transnational actors as well. Today's PSYOP training is reflective of a persisting "Cold War mentality" that fails to adequately prepare soldiers for effective post-conflict situations such as the reunification of the Korean peninsula, whether brought about either through a renewal of combat operations or the result of diplomatic means. Meanwhile, North Korea's formidable and adept propaganda machine has persisted in isolating its populace from external influences for more than a halfcentury. Post-Korean War generation North Koreans have been successfully indoctrinated since birth to despise the United States. Furthermore, anti-U.S. sentiment has been on the rise in South Korea for a number of years. Under the current training model, contemporary psychological operations forces are ill-prepared to conduct effective operations in an environment involving two-way, face-to-face communications such as those required while stabilizing and reconstructing a nation. The case of Korean reunification serves as an extreme scenario that nevertheless depicts the drastic need for improvements in the capabilities of modern PSYOP forces. / Captain, United States Army