During the period of the presidential election in 2004, the Ministry of Justice had put together various types of channels to promote the concept of the anti-bribery policy, which was much similar to the idea of integrated marketing communication (IMC). In view of this, the research compared the anti-bribery policy promotion with the integrated marketing communication in theory to see whether they meet each other. The following conclusions and suggestions might become references and criteria for other governmental measures of marketing policies. 1 Rewarding the secret witness might be the best way to promote the anti-bribery policy. 2.Although the promotion of the anti-bribery policy had already used various kinds of marketing channels, the effects of the integration of these channels still need to be strengthened. 3.A proper propagandist might play an important role in the anti-bribery policy promotion, if the promotion wants to catch people's attention and recognition. 4.The measurement index of the after-investigation of the anti-bribery policy promotion seemd not to reflect the behavioral changes of people. 5.The anti-bribery policy promotion need to set up clear marketing communication steps in advance. 6.Policy marketing need to set up the target market positively. 7.Database might be built to enrich policy marketing. and government need to use the pull strategy to determine communication mix. 8.If policy marketing has to proceed for a long time, the budget program need to adopt the sales percentage method. 9.Policy marketing need to set up a complete measurement mechanism. 10.The principles of integrated marketing communication might be suitable for the promotion of all kinds of public policies.

In recent years, the number of AIDS patients in Taiwan has steadily increased, the infection rates have grown year by year, teenagers have become the major group of infection, and the ratios of AIDS patients who infected by drug injection have increased steadily. Above various trends have brought about serious impacts on the economy, society, labor losses, and medical care burdens of Taiwan. So it is necessary to prevent AIDS from going rampant in Taiwan. The government¡¦s ¡§The Third Five-year Plan for the Prevention and Cure of Acquired Immune Deficiency Syndrome¡¨ was implemented in 2001, but it has not achieved significant results, which requires review and improvement. This study adopts the ¡§Strategic Marketing Planning¡¨ frame of public policy marketing and examines the part of prevention in the Third Five-year government plan, especially in relation to teenagers. This purpose is to investigate whether the plan can go with the important points of policy marketing. The study has come up with the following findings and suggestions on policy advancement, which can be used by the government sector and schools so as to elevate the effectiveness of AIDS prevention programs: 1. A customer-oriented marketing approach should be adopted. 2. Limited administrative resources must be focused on the target market. 3. Use integrated marketing communication (IMC) methods to achieve the expected outcome. 4. Establish accurate and specific organizational goals and a system of examination and review.

Due to the rapid transition of our society and the economic, the local governments have to keep extending the development and the construction. While they are proposing more plans and more clear perspective to their citizens, are they aware of or consider about some practical questions, such as if their scheduled goals suit popular need? If the direction will follow up people¡¦s demand? How their policy is acknowledged by the citizens? Or if everyone knows the effect and the potential developing of those policy being carried out? This research is trying to understand how the difference between peoples¡¦ and governments¡¦ perception and viewpoients in the respects of the urban positioning, urban development policy. The citizens¡¦ multi-political attitude can be analyzed by the six elements: governmental belief, political equality, governmental satisfactory, political efficacy consciousness, public affair involvement and public affair participation. And the questions regarding to the urban positioning recognition is an unitary level. Apparently, The conclusion of this research shows that different general background of the citizens cause different multi-political attitude that influent which urban positioning recognition. Obviously, the levels of governmental belief, governmental satisfactory, political efficacy consciousness and public affair participation are positively related. This research reveals to develop multi-political attitude will help positive growth for people to recognize the position of the city and affirmative attitude toward the government. Furthermore, this research proposes the suggestions that how to improve peoples¡¦ multi-political attitude and how to enhance the citizens¡¦ recognition of the city¡¦s position in order to lead the development and the position of Kaohsiung City be acknowledged by their citizens and to raise the consciousness and the level that the citizens in Kaohsiung City to participate in the public affairs.

Violence in American schools has declined significantly over the last two decades but still remains an important topic on the public agenda. This unusual dialectic, driven by the recent increase in extreme cases of violence, has fostered a renewed interest and scholarship in school violence and public policy focused on reducing this phenomenon. At present, schools across the nation are adopting and implementing policies based on past research to combat this new wave of school violence; however, the majority of the research in this area is limited to evaluations of the immediate problem in a localized region, or are a theoretic government reports that focus on correlates over causes and offer little guidance for understanding the policy environment. This dissertation takes a first pass at large-scale quantitative evaluation of violence in schools. I begin by adapting contemporary policy theory and blending it with contextually applicable causal models. I then test three separate aspects of this policy area. First I examine if institutions do have control over extreme behavior within their purview. Second, I examine the organizational covariates with violence. Finally, I examine the policy system including outputs, effects and actor influence within the subsystem. I find that schools are not simply victims of the external environment, but victims of the political environment. There are no substantive reductions in violence associated with any specific prevention measure; however, there are dramatic consequences when school administration or programs focus on this event.

Thesis (Ph. D.)--Rutgers University, 2009. / "Graduate Program in Planning and Public Policy." Includes bibliographical references (p. 240-251).

<p> Issues around sustainably managing freshwater resources are one of the most challenging and timely issues affecting the globe. In response to rising social and ecological complexities, decision makers are faced with designing new policies and programs to effectively govern water resources. This shift towards new freshwater resource management approaches is in line with recent movement toward incentive-based mechanisms such as &ldquo;Investments in Watershed Services&rdquo; (IWS). The western United States contains one of the most concentrated IWS populations, in a time when population growth, intensifying land uses, and climate-induced environmental changes are stressing ecological systems in the region. My dissertation focuses on understanding this new arena of environmental governance aimed at freshwater conservation in the US West. Through three sets of data and analytical lenses I explore: the characterization of this new arena of governance, what led to its recent and significant growth, and what changes have occurred with respect to how such water resources were traditionally governed. I employ a mixed methods approach, using quantitative approaches to characterize the study population and temporal changes, and qualitative approaches to dive deeper into understanding specific phenomena. First, I improve understanding of IWS as an institution, and demonstrate the importance of dynamics between institutional factors for external context, program structure, and other related analytical domains in shaping how PWS is applied to water resources challenges globally. Through an institutional analysis of IWS and the use of cluster analysis to group programs around buyer types and management actions, I highlight the role of government, influence of geographic context, and role of both regional and local conditions in shaping IWS design and structure. Second, I demonstrate that government actors are essential to IWS in the region, expanding beyond existing regulations and traditional roles. This exploration of the role of government within adaptive governance shows the evolving and expanding role of government over time, from federal regulations driving early water quality management, then state legislation driving water quantity programs, and more recently, federal agencies partnering on local water source protection efforts. Third, I show how key individuals and organizations create voluntary IWS in response to risk, aligning policies, politics and problems into solution framing, which suggests policy process theories more explicitly consider social-ecological complexities. These programs constitute the most recent expansion of IWS in the US West, and applying a policy process theory sheds light into the formation of the IWS, and the political, economic, ecological and social components that aligned to make the programs possible. My research shows this new arena of environmental governance as adaptive, place and problem-based, learning and collaboration-focused, accepting of uncertainty, and containing nimble and adaptive government across scale. My work also creates a baseline of IWS in the region, and identifies areas for future research as IWS matures over time.</p>

Over the past three decades, there has been a marked increase in juvenile sex offender legislation. The effect of these policies on reducing recidivism is not clear. The first two articles focus on the impact of Megan’s Law, utilizing a retrospective two-group time-series design to examine the sexual, violent, non-violent and status arrest rates for states where juveniles are required to register as sex offenders as compared to arrest rates in states where juveniles do not register as sex offenders and the data was analyzed using segmented regression analysis. There were no significant differences in the overall model or between groups for sexual or status arrest rates, nor in the between groups model for violent or non-violent arrest rates. However, there were significant differences in the overall model for violent and non-violent arrest rates before the passage of Megan’s law (violent: p = .000; non-violent: p = .030) and in the 11-year follow-up period (violent: p = .000; non-violent: p = .002). Implications of these findings are discussed. The last article focuses on Texas’s failure to pass the Adam Walsh Act, the most recent piece of juvenile sex offender legislation. The study uses a qualitative approach and data sources include targeted transcripts of the Senate and House hearings on the bill, as well as interviews with two of the staffers for the author of the bill. The data show Texas reached a tipping point and would not pass any more legislation in this area without data to prove its efficacy. / text

There are many benefits to living in a walkable city, and just as many barriers to making a city truly pedestrian-friendly. In hot climates such as Austin, Texas, high temperatures are a principal challenge to walkability and also a safety concern when temperatures rise above 100°F. Although city planning came about largely to protect the streetscape from unbridled, sunlight- blocking development, too much sunshine can be just harmful and therefore shade provision merits the attention of urban planners. One useful tool for shade analysis and planning for shade provision is Geographic Information Systems (GIS). However, GIS has typically been limited to tree cover analysis, leaving out the significant contributions of the built environment for shade provision. This report examines recent applications of GIS for walkability analysis and planning efforts to enhance pedestrian comfort in Austin, and then presents an analysis of shade provision in East Sixth Street, Austin, Texas, focusing on 3D modeling of the built environment. It is the hope that this study will inform future shade research and analysis for improved walkability, particularly in cities located in hot climates. / text

<p> The 9/11 Commission Report opined that part of the problem in preventing the 9/11 terrorists attacks was the lack of community partnerships which fuse community and law enforcement members in efforts to identify suspicious terrorist behaviors. The lack of community partnerships essentially reflects the absence of capable guardians, which contribute to the increased risk of terrorism. A literature review emphasized the community-policing concept has imparted the same goals and strategies applied in the past for partnerships in crime prevention, and complements prevention efforts against terrorism in homeland security. Few studies have focused on the guardian construct of the routine activity theory (RAT) sociology theory. The lack of federal guidance towards specific anti-terrorism programs for local law enforcement and community members after the 9/11 terror attacks with current emerging domestic terror threats continues to be problematic. The purpose of this qualitative explanatory holistic case study was to explore how the Los Angeles Police Department (LAPD) and Los Angeles community members perceived their partnerships toward anti-terrorism measures taken to address the current lack of federal anti-terrorism guidelines. The unit of analysis consisted of the LAPD along with the single phenomenon consisting of the unique LAPD iWATCH anti-terrorism program. Eighteen participants for the study were purposefully sampled with semi-structured interviews conducted. Participants consisted of ten LAPD law enforcement participants and eight Los Angeles community members. The researcher employed the constant comparative method (CCM) to identify emerging themes among interviewee responses. The CCM method enabled the determination of codes, which were sorted into themes from interviewed participants. Four key themes and ten associated concepts were derived from the data analysis. The findings revealed the RAT guardian construct complements both the iWATCH and community-policing concept in anti-terrorism efforts. The findings also revealed the apparent increase of youth involvement in terrorist organizations, make it is necessary to promote greater awareness among the impressionable youth against terrorist radicalization and recruitment. These findings fill a void in the RAT guardian construct literature, as these variables can play a greater role in anti-terrorism prevention efforts. Recommendations for practice included community and law enforcement leader&rsquo;s improvement regarding the level of awareness and application of the LAPD's iWATCH community based anti-terrorism program. Recommendation for future research included a quantitative study of the guardian construct in anti-terrorism efforts against emerging terror threats.</p>

<p> The Regional Food Bank (RFB) serves one in five residents of a large northern California county by distributing free food, providing training, and supporting about 200 food pantries. Additionally, the RFB acts as a referral service to individuals needing food assistance through its Food Help Line. The purpose of this leadership project was to investigate how the RFB can better serve communities by examining the communities the pantries serve. Two RFB staff members, the director of a food pantry, and myself used action research method in four cycles as our learning process. The first cycle attempted to determine which people do not attend pantries although they are in need of food assistance. The second and third cycles focused on changes made by the pantries and/or in the demographics of pantry clients. The fourth cycle focused on the needs of pantries from the perspective of the pantries and the perspective of the RFB. This project can be best seen as the beginning of a longer study about how to best serve communities in need. </p>