According to past researches, we find that journalists often make close relationship with news resources in order to accomplish their jobs. Exports sum up three models that include opposition, cooperation, and assimilation. At the same time, other related researches indicate that the more lasting journalists have the same news lines, the easier journalists have the assimilative relationship with news resources. Both of journalists and news resources have the cooperative and dependent relationship, so it becomes an important issue to research the relationship between journalists and news resources. The research discusses with the interactive relationship between the local councils and journalists in order to realize how reporters select to close news resources, and both of journalists and news resources have the assimilative relationship with the long period interaction. At the same time, the research discusses with the selective and close influence of ¡§professional consciousness¡¨ of journalists in order to understand about the interactive types between Taiwan¡¦s journalists and local councilors. The main points in the research are as followed: The research finds that the male journalists are more than female journalists. Males are two- third, and females are one -third. But female journalists are generally more than male journalists in Taipei City Council, and journalists who have the news line in other local councils are elder, it¡¦s different from the type of reporters in the central council. In the activeness of journalists, the research finds the situation with the questionnaires and deep interview that the activeness of journalists is higher than councilors. But there are half councilors are one-third journalists who consider that it depends on different kinds of news. Thus, the interaction between journalists and councilors will change with different kind of news. More of councilors and journalists who take the deep interview consider that the good interaction between journalists and councilors is a kind of dependently cooperative relationship. After having the deep interaction each other, some journalists and news resources become the assimilative relationship. It¡¦s obvious that the relationship change between journalists and councilors comes from the three models---opposition, cooperation, and assimilation. Journalists will pay much attention to the first point ¡§how much I can trust¡¨, the second point is ¡§ to judge with their past experiences¡¨ when they the interview with councilors. It¡¦s obvious that the two points in closing news resources are very important, and those improves that the ¡§correction¡¨ in reports is attached importance to reporters very much.

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<p>Abstract</p><p>The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. The marketing guru Al Ries released a controversial book called “The Fall of Advertising and the Rise of PR” (2002) together with his daughter Laura Ries. In this book they are at-tacking the traditional advertising industry and claim that it has lost its credibility and above all, public relations is a more effective tool in brand building. The Rieses also favors PR in the in-troduction phase of a new brand.</p><p>The purpose of the thesis is to investigate agencies’ view of public relations role relative to traditional advertising in the intro-duction phase of a new brand.</p><p>The authors have used a qualitative study where the purpose will be achieved by performing in-depth face to face interviews with three respondents, which has a deep knowledge within the PR and the traditional advertising industry.</p><p>Whether PR as a promotional tool is viewed as more effective relative to traditional advertising in the introduction of a new brand one has to consider different variables. PR is more effec-tive when it comes to credibility, cost, and clutter. However, a major drawback is the control. Also, one has to consider the at-tributes of the brand since there are brands that are more PR “friendly” than others.</p>

Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty distinguishing persuasive messages from entertainment content. Past research on parental attitudes towards children’s television advertising indicates parenting style influences subsequent attitudes towards advertisements. The purpose of this study, utilizing parental socialization theory, examines parenting style and how it affects attitudes towards children’s advergaming. This study analyzes results from a nationwide online survey (N=214) and examines differences between authoritarian, authoritative, neglecting, and indulgent parents in their attitudes towards children’s advergaming. Findings indicate that differences in attitudes towards advergaming do exist among the four parenting styles in the hypothesized direction yet these differences were not significant.

Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 22, 2008) Includes bibliographical references.

Thesis (Ph. D.)--University of Chicago, Dept. of Political Science, August 2001. / Includes bibliographical references. Also available on the Internet.

Thesis (D. Min.)--Midwestern Baptist Theological Seminary, 2000. / Abstract. Includes bibliographical references (leaves 176-181).

The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do.

Individuals often get asked: So what do you do? This question can be challenging for those in less traditional work settings, such as stay-at-home-moms and the self-employed. To help women better understand the range of possible responses, this study explores how women in Public Relations respond to identity questions that involve both their work and personal lives. I begin by situating the study within relevant literature on entrepreneurship, female business owners, the history of women in the workplace, work/life issues, Public Relations, the use of language to construct work identity, and structuration theory. I conducted one-on-one qualitative interviews as my methodology. Next, I discuss how my research questions led to a variety of often paradoxical findings including: (a) business owners who perceive mothering as their primary role; (b) the development of the "unplanned organization;" (c) business ownership as a phenomenon that seemingly offers more opportunities, but also constrains people in unexpected ways; (d) the emergence of nontraditional work arrangements, which continue to experience some resistance; (e) the idea that advisers can be peers or colleagues; (f) new labels, such as virtual work and virtual agency, that describe individuals' roles but raise lingering questions about societal perceptions of work; (g) how framing and sensemaking can offer women tools to account for the discontinuities in their narratives.

Recent allegations surrounding Bill Cosby presented an opportunity to combine, test, and extend situational crisis communication theory typology and image repair theory response strategies for celebrity use. Because Cosby did not respond to the numerous allegations against him, it presented an opportunity to experiment with new and existing typologies using a real case, as opposed to analyzing past response attempts or using a hypothetical case. This study used a 2 X 4 factorial design to test veracity of claims, a proposed concept, and response strategies via survey. Even though none of the hypotheses were supported, the present study opened up a number questions for future researchers to explore and further expand crisis communication theories and typologies.