This research aims to realize the relationship between store image and consumer purchasing behavior of coffee chain store in Kaohsiung city. In order to paint a vivid picture of consumer behavior in Kaohsiung coffee chain store, this research tries to analyze the importance of store image and customer¡¦s satisfaction. The research is only conducted in Kaohsiung area and the range includes some specific coffee chain systems that open above 5 stores in Kaohsiung. In this case, the research is focus on three coffee chain stores ¡GSTARBUCKS, DOUTOR and BRUNCH . A total number of 315 effective questionnaires are collected until the end of April in 2003 . In this research, some attributes of store image are grouped into six dimensions. They are products, services, atmosphere, convenience, advertising¡Aand promotion and solid equipment .The six-dimensional research structure contains 26 attributes which are measured by Likert Scale to understand the importance of store image ,customer¡¦s satisfaction and total store image . The following are the results of this research ¡Gone result shows the level of significance with regard to the differences between importance of store image and customer¡¦s satisfaction. This reveals that customers dissatisfy with some attributes when they patronize coffee chain stores. The whole store image has positive correlation and level of significance with consumption, frequency of purchase and Re-patronage but doesn¡¦t show the level of significance with staying time. The result shows significantly different with total store image and consumer¡¦s satisfaction but doesn¡¦t show significantly different with the importance of store image in different coffee chain stores. The research also reveals significantly the difference among consumption, re-patronage and companies yet the difference with frequency of purchase and staying time in different coffee chain stores. The last but not the least, in different coffee chain stores, the research has the education difference but not the difference with gender , marriage, age, occupation and income .

Syftet med detta arbete är att ta reda på hur konsumenter handlar konfektion och hur butiker kan påverka kunden till köp i butik. Metoden bygger på sökande av information genom litteratur, Internet, intervjuer och en enkätundersökning. Avgränsningen kring konsumentundersökningen är att endast studera kvinnor i åldrarna 20-60 år. Enkäten skickas endast ut via mail, kundklubb och Facebook för att spara tid.Arbetet bygger på tre huvuddelar: Köpbeteende, Marknadsföring och Butikskommunikation.Teorin består av relevant fakta från olika litterära verk samt Internetsidor. Teorin beskriver vad som påverkar en kund när hon handlar. Det är bland annat humör, tidpunkt, marknadsföring, butikskommunikation, service och atmosfär i butiken.Den empiriska delen är grundad på två intervjuer med personer med stor erfarenhet från konfektionsbranschen samt en enkätundersökning om kvinnors köpbeteende i åldrarna 20-60 år och hur de anser sig handla i butik. Frågorna som ställts handlar mycket om vilka faktorer butiker arbetar med för att skapa en säljfrämjande miljö. Resultaten av de båda intervjuerna stämmer väl överens med varandra.Av enkätsvaren kan inget specifikt mönster inom köpbeteende urskiljas. Däremot visar den på gemensamma drag och samband mellan vissa frågor. Utifrån svaren har det också gjorts tre olika exempelkunder av de respondenter som svarat. De olika exempelkunderna kallas för: Karriärkvinnan, Småbarnsmamman och Studenten. Enkäten har vissa brister vilket kan ha påverkat utfallet. En mer genomarbetad enkät hade varit att föredra. Resultaten från intervjuerna och enkäten tyder på att det finns ett samband med hur butiker bygger upp en bra butik och vad kvinnor påverkas av och förväntar sig av en bra butik. Jämförelsen mellan teorin och empirin visar att det finns gemensamma drag om hur konsumenter handlar i butik och hur butiker kan arbeta med olika faktorer som ljus, färg, doft, musik, skyltning, hängning och butikslayout för att skapa en säljfrämjande miljö. / <p>The purpose of this work is to find out how consumers buy clothing and how stores can influence customers to buy in the store. The method is based on the search of information through literature, internet, interviews and a survey. The demarcation around the consumer survey is to only study women aged 20-60 years. The inquiry is only sent out through email, Facebook and a customer club in order to save time. The work is based on three main elements: purchase behavior, Marketing and Communications Retail. The theory consists of the relevant facts from various literary works and Internet sites. The theory describes what influences a customer when she shops. It can be: a particular mood, time, marketing, retail communication, service and atmosphere in the shop. The empirical part is based on two interviews with people with great experience in the clothing industry and a survey of women's buying habits aged 20-60 years and how they believe they shop in stores. The questions raised are mostly about what factors stores are working with to create a promotional environment. The results of the two interviews is consistent with one another. Of the responses, no specific patterns in buying behavior can be distinguished. However, it shows the common features and relationships between certain issues. Based on the responses it has also been made three different example customers based on responded to the survey. The example customers could be called: The career woman, the mother and the student. A more thorough survey would have been preferable. The results from the interviews and the survey suggests that there is a connection with how a stores built up a good shop and what women are affected by and can expect from a good shop. The comparison between theory and empirical data show that there are common features on how consumers act in store and how stores can work with various factors such as light, color, scent, music, signs, hanging and store layout to create a promotional environment.</p><p>Program: Butikschefsutbildningen</p>

This study examined the customer asset management and the relationship between various constructs and firm characteristics on customer lifetime value(CLV).The relationship between marketing actions such as loyalty programs and the level of commitment and specifically the type of commitment and the type of loyalty that may be influenced by such a program were investigated.The main focus of the study was on the relationship between commitment and loyalty.Additional investigations were done on the impact that this may have on customer lifetime value.In terms of commitment,many researchers regard this as an important antecedent to customer retention but there have been conflicting or ambiguous empirical findings from various studies.In terms of loyalty ,many studies have similarly found that this concept is necessary for retention as well.This study examined the effects of the two dimensions of commitment on the two dimensions of loyalty.A survey was administered and a sample of 152 informants was analyzed using SEM with PLS-Graph 3.0 Build 1130 for inferential analysis and SPSS version 16.0 for descriptive analysis.The results show a significant relationship between affective commitment and attitudinal loyalty and behavioral loyalty and that continuance commitment is not significantly related to loyalty.In addition,the results indicate that affective commitment has a greater impact on loyalty than calculative commitment;however there was no significant relationship between attitudinal loyalty and CLV or between behavioral loyalty and CLV.

Many researchers have studied the interaction between choice overload and purchase intention resulting in mixed and sometimes contradictory results. This study extended the current knowledge and examined how rurality (rural vs. urban/suburban) among millennial consumers influences choice overload and purchase intention when presented with extensive or limited options. Using both quantitative survey data and qualitative interviews, the author studied consumer experiences to understand choice overload and purchase intention better. Overall, some of the results suggest a statistical difference between rural and urban/suburban participants in their feelings of choice overload. However, many of the results were small and unlikely to be of practical significance. Additionally, the interviews were analyzed and multiple themes emerged, including possible factors that may support prior meta-analytic conclusions about the nuance of choice overload.

Title: Impact of covid 19 Pandemic situation on customers purchasing Behavior: Adoption of online services platforms. Level: Final assignment for Master degree in Business Administration (MBA) Authors: Sheratun Jannat and Sajjad Aslam Toor Supervisor: Dr. Olivia Kang Examiner: Professor Akmal Hyder Date: 2021- January  Aim: The study aims to find the factors that impact consumer purchasing behavior on the Covid-19 pandemic and adaptation of online services platform. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents from Stockholm and Gävle of Sweden. The collected primary data were transcribed, compared, and thematically analyzed with the literature reviews.  Findings and Conclusion: We conclude that Covid-19 impacts consumer purchase behavior. Besides, consumers adopted online services to purchase different items as per their needs. We have also found that various factors impact consumer online purchase behavior. Furthermore, trustworthiness and transparency is the essential factor that has implications on consumer online purchase behavior.  Contributions of the Thesis: This study suggests that online purchase behavior during Covid-19 significantly impacts the consumer. Besides, consumers face various impacts on online purchase such as product, price and quality, personality and characteristics, psychological, cultural and social, and trustworthiness and transparency. It is recommended for the managers to determine the impacts and develop strategies to maintain online business effectively.  Suggestion for future research: We suggest future research on a similar topic using a larger sample size. We also recommend a comparative study with two or more countries on a similar case to determine the differences and results. Focusing on different issues or services with a larger audience might be done for future research. Keywords: Covid-19 pandemic, Consumer purchase behavior, Online purchase behavior, Adoption of online service platform, and Factors impacting online purchase behavior.

Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. The purpose of this study is to discover the triggers of buyer regret from impulse purchase, which is presented by the research question “What are the triggers of buyer regret from impulse purchases?” By conducting a quantitative research, we proposed a conceptual model of impulse purchase regret that consists of six hypotheses. The technical tool that we used to test the conceptual model is a SPSS extension called AMOS, whereas the analysis method uses the application of structural equation modeling. We collected our primary data (187 viable responses) via a questionnaire through convenience sampling. By testing all the data with AMOS, we received the following result: 5 hypotheses are accepted and 1 hypothesis is rejected. This result indicates that upwards counterfactual thinking (CFT) on forgone alternatives, a change in significance, and under consideration are positively related to impulse purchase regret; external stimuli and consumer susceptibility to interpersonal influence (CSII) have indirect influence on impulse purchase regret. By applying our theoretical background to analyze the result, we suggest that consumer’s rational buying thinking still plays an important role in post evaluation stage of impulse purchase, even though it disrupts the rational buying process in the beginning. Lastly, we believe that several parties could benefit from our research, they are marketing, academia as well as consumers.

Background In the context of the deregulation in the pharmaceutical industry in Sweden, many new business chances have been created. The rising numbers of players in the market started up the race for gaining market shares and attracting customers with new products and services. One of the new players, GreenCross AB, introduced MiniApotek, a vending machine of non-prescription medicine, to the Swedish market. The business concept is to provide a new, secured and convenient way of buying non-prescription medicine to the Swedish society. However, there is a gap between the retailer’s business expectation and the customers’ perception of this new service. Purpose The purpose of this thesis is to investigation the different factors that affect potential customers’ trial behavior of self-service technology. Specifically, the researchers explore and examine the main factors that directly manipulate customers’ trial at MiniApotek. Method A quantitative approach is applied in this thesis to identify the key factors and explain their strong influence to trial. The empirical data collected from conducting a survey at Stockholm University, was combined with e-mail communication with GreenCross AB. These materials were analyzed in accordance with the three applied theories, the product concept, pre-purchase stage in consumers’ decision making process and model of customers’ trial of self-service technologies. Conclusion The researchers conclude that there is a strong influence of inertia, need for personal interaction, technology anxiety and perceived risk on the trial of potential customers at MiniApotek. It is found that these factors have a negative effect on the adoption process of MiniApotek in Swedish market. Consequently, the authors think GreenCross AB needs to get a better understanding of the real market need and take these factors into great consideration, as well as find a better strategy to improve the company’s business situation.

From Taiwanese movie viewers¡¦ perspectives and in the three periods, including before the movie, during the movie, and after the movie, this study aims to understand reasons why they watch movies, their habits of going to the cinema, and responses after the movie. By doing so, this study is in the hope of depicting current Taiwanese movie viewers¡¦ characteristics. This study chooses the survey method as methodology, and questionnaires are distributed to movie viewers in Taipei and Kaohsiung and to internet users on movie discussion forums. The research funding as follows: First of all, the research finds that it is important for the movie viewers to learn movie information via television and internet and that they do proactively search for movie information. Secondly, Taiwanese movie viewers¡¦ motivation for watching movies is to relax and to be entertained, and they go to the movie theater because they want to watch ¡§movies¡¨, not ¡§watch¡¨ movies. Thirdly, the most significant element of a movie for Taiwanese movie viewers is its story, and the trailer is the most important marketing. About spectators¡¦ behavior, Taiwanese movie viewers watch movies in the afternoon and at night during the weekend most. The frequency of going to the cinema does not show seasonal variations. On the average, each year they watch Taiwan movies 1.61 times and foreign movies 7.38 times. In addition, friends and classmates are their most important reference group. The quality of movie theater equipment will affect these viewers¡¦ desire for movies. They take public transportation or motorcycles to the movie theater most, and it usually takes 16-30 minutes. For Taiwan cinema, audiences in Taiwan have the highest satisfaction in entertainment and appreciation and creation. Audiences in Taiwan admit that tax deduction could be an incentive to watch Taiwan movies. Besides, moviegoers watch quite a few of Taiwan and non-Taiwan movies. Also, they have higher acceptance of various types of movies. It differs little in past and current researches. They will vent negative emotions through the internet and talk to friends and family. Due to the prosperity of internet nowadays, information about movies via portal sites is easily accessible to audiences. Movie viewers would have a better understanding of the movie and be more involved during the movie. The relaxation function of the movie is emphasized and moviegoers regard watching movies as one important leisure activity.

Product line extension is considered a low-cost, low-risk strategy of introducing products under the same category. Under product line extension strategy, however, manufactures and retailers usually advertise merely one product during a certain period, rather than advertising all products within the product line at the same time. Taking example of Coke Cola, it keeps extending its product line horizontally in the past years. There are Classic, Diet and Zero Coke belonging to the main product line. As we observed, Coke Cola seldom advertised for three products simultaneously. On the contrary, to highly impress consumers, only one product would be strongly promoted in a certain period. What is interesting is whether the advertisement of Zero Coke lowers the price that Classic Coke buyers are prepared to pay toward Classic Coke while zero calorie is highly emphasized in ads. It would be interesting to investigate the impact of product line advertisement on consumers to see whether the product line advertisement always brings positive influence on reference price toward consumers with different purchase purposes. This research addressed the question of how product-line advertisement influences consumer¡¦s reference price within vertical and horizontal product line. It combined the research of product line extension and the concept of reference price to give advice for marketing. The category of product used in experiment is durable that was suggested in prior study. To examine the relationship between product-line advertisement and reference price, experimental method was performed here to test different kind of product line advertisement toward consumers with different purpose purposes, buying high-end product, low-end product or one certain product belonging to the horizontal product line. The results indicated that within the vertical product line, the brand advertisement with low-end product decreases the reference price toward high-end product buyers whereas the informational advertisement with low-end product increases the reference price toward high-end product buyers. Besides, within the horizontal product line, both of the brand and informational advertisement with one certain product in horizontal product line decreases the reference price toward the buyer who would like to buy another product belonging to the same product line.

The aim of the thesis is to provide an overview of the automobile aftermarket customization and to evaluate its potential on the Czech market. The first goal is to understand why product design is crucial for consumers in general and to highlight its importance for automobile industry. Moving forward, the historical development of the automotive design with emphasis on external factors influencing technical and design development and, consequently customers preferences is provided. In order to analyze the potential of the customizing companies in the Czech Republic, a research among several Czech and German modifiers was conducted. The outcomes of the research enabled to draw the conclusions and evaluate the actual potential of automobile aftermarket modification.