Garantir a qualidade durante as operações de plantio é o primeiro passo para se alcançar o bom desenvolvimento e lucratividade da cultura. O plantio é uma das etapas de produção da cana de açúcar que mais demanda conhecimento técnico e planejamento adequado, pois as decisões tomadas nesse momento repercutirão por todo o ciclo produtivo. A recente disponibilidade do sistema mecanizado de plantio gera dificuldades aos que decidem implantá-lo, principalmente para definir e controlar, em meio às diversas variáveis, as prioridades do sistema. Diante dessa realidade, o objetivo desse trabalho foi identificar as prioridades técnicas e estabelecer metas de desempenho para o planejamento da qualidade do plantio mecanizado de cana de açúcar utilizando o método do Desdobramento da Função Qualidade (QFD). O trabalho foi desenvolvido por meio de reuniões com uma equipe técnica formada dentro de uma empresa de bioenergia (açúcar, álcool e energia elétrica). Em relação às exigências da qualidade do plantio mecanizado, foi extraído um total de 54 itens. Desses itens, os aspectos gerenciais do plantio apresentaram maior importância, envolvendo: baixo custo e bom desempenho operacional da colheita de mudas; falhas no fornecimento de mudas à plantadora; distância do viveiro à área de plantio. Obteve-se um total de 58 características da qualidade (requisitos técnicos) que abrangem as operações realizadas em pré plantio, plantio e pós plantio. Desse total extraíram-se 17 características, as quais foram consideradas prioridades e estabelecidas como metas de desempenho para o plantio mecanizado da empresa. As características da qualidade com maiores pesos relativos foram a densidade de gemas viáveis, o consumo de mudas e a distância da área de plantio até viveiro de mudas. Os resultados obtidos permitiram compreender como e com que intensidade as variáveis do processo de plantio mecanizado se relacionam. / To reach a good growing and profitability of sugar cane crops, the first step is to guarantee the quality during the planting operations. The planting is one of the steps in the production that demands more technical knowledgement and a proper planning. The decisions made at that moment will influence throughout the productive cycle. The planting mechanization is a technique recently available and it has generated some difficulties to the ones who decided to install it, mainly to define and control the system priorities, despite the several variables. Before this scenery, the aim of this study was to plan the sugar cane mechanized planting, to identify the technical priorities and to establish goals of performance. The methodology used was based on quality function deployment (QFD). The work was developed and organized after some meetings with a staff consisted of a bio-energy enterprise (sugar, ethanol and electrical energy). There were a total of 54 items under the mechanized planting of quality demands. The items related to management aspects of planting presented the higher importance because they involve low cost and a good operational performance of the seedlings harvesting, failures on the seedlings supplying to the planter and the distance from the nursery to the planting area. A total of 58 technical requirements that involve the operations realized in pre-planting, planting and postplanting were obtained. Out of these total, 17 characteristics were considered the priorities and established as the performance goals for the enterprise mechanized planting. The characteristics that presented higher relative weighs were the density of viable buds, the seedlings consume and the distance from the planting area to the nursery. The results made possible to understand the manner and the intensity that the variables of mechanized planting process relate to each other.

A cultura da cana de açúcar é uma importante atividade de produção de energia renovável e que envolve diversos setores da economia do país. Nas duas últimas décadas houve um aumento significativo nos investimentos e consequentemente da produção dessa cultura. Na produção da cana de açúcar são necessárias várias operações, envolvendo do preparo e sistematização do solo à colheita e transporte da matéria prima para a indústria. As operações podem ser analisadas com o enfoque de um processo fornecedor-cliente onde a operação anterior influencia as subseqüentes. A colheita é de extrema importância, pois além dos custos envolvidos e de ser a última operação do processo agrícola, ela é responsável pelo fluxo contínuo de matéria prima a ser entregue na indústria. Portanto, para o sucesso da atividade, existe a necessidade de se realizar um planejamento adequado da operação de colheita, necessidade que é reforçada pelo aumento da produção e das áreas de colheita mecanizada. Com isso, o objetivo desse trabalho foi definir as prioridades técnicas referentes ao planejamento do processo de colheita mecanizada de cana de açúcar. Para tanto utilizou-se a metodologia função do desdobramento da qualidade (QFD ) para definir os requisitos e os parâmetros do projeto. No presente caso, uma Usina produtora de açúcar e álcool foi considerada como cliente da colheita mecanizada. Os resultados evidenciaram que para atender as necessidades dos clientes os principais requisitos técnicos necessários foram a capacidade de processamento da máquina, o tempo da colhedora efetivamente em operação, tempo de manobra, número de manobras por hectare, tempo perdido com a falta de transbordo. A metodologia permitiu planejar a operação de colheita, identificando e priorizando os requisitos técnicos. / Sugar cane is an important activity which generates renewable energy and involves several sectors of the countrys economy. For the last two decades, there was a significant increase on investments and production at this crop. Several operations that involve the preparing and soil systematization to harvesting and raw material transportation to industry are necessary on sugar cane production. The operations can be analyzed focusing a supplier-client process where the previous operation influences the following ones. The harvesting, the last operation in the agriculture process, is very important for, besides the involved costs it is also responsible for the continuous flow and the quality of raw material delivered to industry. Therefore, to be a successful activity, there must be a proper planning or the harvesting operation, which is pointed out by the increasing of the production and areas of mechanized harvesting. Due these factors the objective of this study was to define the technical priorities for the mechanized harvesting planning. So, the QFD Method was used in order to establish the requirements considered critics by the client and the compatibility between theses requirements and the project parameters. In this current case, a mill that produces sugar, alcohol was considered as the client for mechanized harvesting. The results showed that in order to satisfy the clients needs, the main technical requirements were the machine processing capacity, the effective time of the harvester in operation, the maneuver time, the number of maneuver by hectare, the lack of infield wagon. It was possible to plan the harvesting operation, identify and define the technical requirements because of the methodology used.

A competitividade existente no setor sucroenergético faz com que as empresas busquem novos modelos de sobrevivência e desenvolvimento. A produção da cultura de cana-de-açúcar apresenta elevada complexidade, sendo constituída de inúmeros processos interdependentes, de modo que a qualidade da matéria prima é dependente destes processos. O dinamismo natural e a complexidade do processo de produção da cana apresentam um grande número de variáveis que podem afetar a qualidade da matéria-prima. Devido a este fato surgem dificuldades de priorização das atividades (foco), contribuindo para a não otimização dos processos, gerando assim desperdícios. O objetivo deste projeto foi planejar a qualidade do processo, identificando os indicadores críticos. O mapeamento do processo de produção foi identificado por meio de revisões bibliográficas obtendo-se assim as qualidades exigidas e as características da qualidade para todo o processo de produção da cultura da cana-de-açúcar, resultando na construção da matriz da qualidade. A qualidade exigida pela cana de açúcar foi dividia em 5 macroprocessos e as características da qualidade foram divididas em 3 macroprocessos. Por meio da metodologia do Desdobramento da Função da Qualidade (QFD) identificou-se que das 122 qualidades exigidas prioritárias identificadas por meio de revisões bibliográficas para o processo de produção, 86 delas correspondem a 80% de toda a qualidade exigida e das 93 características da qualidade identificadas, 52 correspondem a 80% de todos os indicadores críticos. Após a identificação das qualidades exigidas prioritárias e das características da qualidade para o processo de produção da destilaria efetuou-se a correlação entre os indicadores. Ao realizar as correlações observou-se que os indicadores produtividade do canavial e porcentagem de falha foram os indicadores que tiveram maior correlação, devido a eles estarem diretamente ligados a todo o processo de produção. / The existing competitiveness in the sugarcane industry causes companies to seek new models of survival and development. The sugarcane production has a high level of complexity, consisting of several interdependent processes, which the quality of raw materials depends upon. The dynamic nature and complexity of sugarcane production, containing a large number of variables, can affect the quality of raw material. Therefore, difficulties in prioritizing activities (focus) arise, not contributing to the optimization of the processes, thereby generating waste. The objective of this project was to plan the quality of the process, identifying the critical indicators. The production process mapping was identified from literature reviews, thus obtaining the required qualities and the characteristics of quality for the entire sugarcane process, resulting in the construction of the quality matrix. The quality demanded by the sugarcane was divided into five macro processes, whereas the quality characteristics were divided into three macro processes. Through the methodology of Quality Function Deployment (QFD), it was identified that of the 122 priority required qualities identified from literature reviews, 86 of them account for 80% of all required quality; of the 93 identified quality characteristics, 52 correspond for 80% of all critical indicators. After the identification of the priority required qualities and the quality characteristics for the production process of distillery, a correlation between the indicators was done. It was observed during the correlation stage that the sugarcane productivity and the failure percentage were the indicators with the greatest correlation, due to them being directly connected to the entire production process.

O Brasil é um dos maiores produtores de alimentos e de energia renovável do mundo e a sua economia está fortemente associada ao segmento do agronegócio. Para continuar a ter o desempenho e sustentabilidade nesse segmento, as empresas agrícolas necessitam manter uma rentabilidade adequada. Para isso, novas técnicas para o aumento da produtividade e redução dos custos de produção devem ser empregadas e uma das possibilidades é o uso da agricultura de precisão. A agricultura de precisão permite com que os fertilizantes e corretivos, que representam uma boa parcela dos custos, sejam aplicados a lanço em taxa variável, para atender as diferentes condições do ambiente. Para realizar uma aplicação de qualidade é necessário que os usuários compreendam as interações entre as variáveis do processo. Com isso, o objetivo deste trabalho foi identificar as variáveis envolvidas na operação de aplicação a lanço em taxa variável e caracterizar a importância dessas variáveis para a qualidade da operação. Para tanto empregou-se a metodologia da função desdobramento da qualidade (QFD quality function deployment). Para a qualidade exigida pelo cliente identificou-se 87 itens, itens esses que necessitam de 117 requisitos técnicos para serem atendidos. Os requisitos técnicos fundamentais estão associados à máquina, operador e produto. Para a aplicação em taxa variável existem três requisitos principais associados à máquina. As correlações entre esses três itens, com os outros requisitos técnicos, devem ser consideradas. / Brazil is one of the largest producers of food and renewable energy in the world and its economy is strongly associated with the agribusiness segment. To continue to have the performance and sustainability in this sector, companies need to maintain an agricultural fair profit. For this, new techniques for increasing productivity and reducing costs of production should be employed and one possibility is the use of precision agriculture. Precision farming allows that fertilizer and lime, which represent a good portion of the costs are carried by throwing in a variable rate, to meet different environmental conditions. To make a quality application is necessary for users to understand the interactions between process variables. Therefore, the objective of this study was to identify the variables involved in the operation of application by throwing in a floating rate and characterizes the importance of these variables to the quality of the operation. For this the methodology of quality function deployment (QFD - Quality Function Deployment) was used. For the quality required by the client was identified 87 items, those items that require 117 technical requirements to be met. The basic technical requirements are associated with the machine operator and product. For variable rate application there are three main requirements associated with the machine. The correlations between these three items, with the other technical requirements must be considered.

<p>Tendencies in product development of today make it likely that many future products will be functional equivalent and therefore hard to distinguish between for the customer. Customers will decide by highly subjective criteria which product to purchase. One task for product development in this context is to be able to capture the customer’s considerations and feelings of products and translate these emotional aspects into concrete product design.</p><p>Today a number of different methods, such as Quality Function Deployment (QFD), Semantical Environment Description (SMB), Conjoint Analysis and Kansei Engineering exist and are used in practical applications.</p><p>The purpose of this thesis is to understand and apply Kansei Engineering methodology and explore ways to integrate the methodology into an industrial product development process.</p><p>This was done by conducting a study on forklift trucks in different European countries and business areas and by exploring ways of integrating Kansei Engineering in product development processes.</p><p>The number of Kansei words collected was reduced based on the result of a pilot study using a combination of different tools. A computerized data collection method was used in combination with a modified VAS-scale in order to reduce the time for filling out the evaluation forms The results of the study in the visited Northern and Middle European companies make it evident that Kansei Engineering has to be adapted in several aspects to the circumstances in each situation. The data showed that there are differences in attitude towards reach trucks in the different European countries. These results were used in order to adapt the product requirements for each specific country. Starting at Cooper’s stage gate model Kansei Engineering was applied on a macro level, a micro level and for verifying purpose. Using QFD, Kansei Engineering helps to identify customer needs their importance and the technical responses as well as to conduct benchmarking and to connect the customer needs mathematically to the technical responses.</p><p>This study of Kansei Engineering revealed that there was no general model on the methodology available in English literature. Outgoing from a previous flowchart, a conceptual framework of Kansei Engineering was developed integrating the existing Kansei Engineering Types and future tools.</p> / ISRN/Report code: LiU-Tek-Lic 2002:19

Early systems engineering and requirements definition requires quantitative information about potential solutions prior to having sufficient information or time to develop detailed models. This research develops and demonstrates a transparent and repeatable process for rapidly creating quantitative models that leverage existing expert knowledge. This process is built upon established modeling frameworks and current literature for low fidelity modeling and hierarchical expert-based methods. The process includes system definition using interactive morphological analysis and gathering information from subject-matter experts with computer-based interfaces in order to create a series of linear performance models. Available volunteers provided data for a relevant aerospace design to test the process as a whole and several hypotheses about specific methodological decisions made during the development. The collected data was analyzed for similarity among participants and for similarity to model parameters of an existing trusted truth model. The results of the analysis demonstrated the ability for expert-based models to accurately match the behavior of the truth models and of historical data.

The Pre-Project Phase of building construction manages the communication between client organization, user groups and designers. Disconnects and miscommunication in this phase may result in a product that does not fulfill the expectations of the parties involved. It is expected that the adoption of more formal methods can streamline the communication and improve its precision. Based on a literature review, a triage of methods is introduced: (a) a method for initial criteria management, supported by the EcoProP software (developed by VTT in Finland); (b) a method to rationalize and manage criteria in relation to the design organizational instruments, supported by the QFD ProP software (developed by VTT in Finland); (c) a method that supports multi criteria decision making, supported by a range of commercially available software tools. In order to assess the effectiveness of these tools they have been applied in the specific case of Pre-Project Phase of a healthcare facility. A Case Study on a concrete discrete decision problem is dealt with. It concerns the choice between a central medication room and patient room dispenser closets (also known as Nurservers). The Nurservers Case Study is used to evaluate the applicability of the proposed criteria gathering, ranking and decision methods in the Pre-Project Phases daily practices. The claim that these rational methods increase efficiency, precision and satisfaction of the parties involved in this phase is investigated. The thesis evaluates how the introduction of rational methods benefits the communication between stakeholders.

As the introduction of semiconductor¡Bcomputer¡Bnetwork communcation¡Bmulti-media technology¡K¡Ketc. and the development and application of relevant automotive electronics, the car has becoming a high technological product instead of a traditional and machnical conveyance. Based on IC Insights, over 40% of vehicles will be equipped with automotive electronics and the automotive electronics market will reach the scale of US$192 billion in 2010. The scale of market is expected to reach the record of US$400 billion that represented over 50% of vehicles will be equiped with automotive electronics in 2015. The automotive electronics was divided to six functional field including ¡§Powertrain¡¨¡B¡¨Body¡¨¡B¡¨Chassis¡BSecurity¡¨¡B¡¨Safety¡¨ and ¡§Driver information¡¨. According to the research of IEK, ¡§Tire Pressure Monitoring System¡¨ is the most potential product in ¡§Safety¡¨ field for Taiwan manufacturers of IT industry to invest their resource. Based on Strategy Analytics, the global market of Tire Pressure Monitoring System reaches the scale of US$200 million in 2004 and the growth is expected to reach the record of US$1,279 million in 2008 and 63.6% annual compound growth. Quality Function Deployment (QFD) is a systematical tool with customer orientated concept. Adopting QFD method to product design efficiently is able to shorten development time¡Breduce cost and improve quality to satisfy customer¡¦s needs in his or her mind. This research is completed by case study of Tire Pressure Monitoring System (TPMS) which is developed by certain Taiwan company with potentials that is chosen by specialists. In this research we try to collect related information about certain company and explore customer¡¦s real-life needs by conducting questionnaire surveys. Kano¡¦s two-dimensional quality model is applied to identify customer¡¦s critical quality requirements. Quality factor¡Bsub-system/component and process are deployed by the matrix method of QFD to recognize key items for improving product design.

Η παρούσα διπλωματική εργασία εκπονήθηκε στα πλαίσια του μεταπτυχιακού προγράμματος MBA «Νέες αρχές Διοίκησης Επιχειρήσεων» του τμήματος Διοίκησης Επιχειρήσεων του Πανεπιστημίου Πατρών, κατά το έτος 2013. Αντικείμενο της εργασίας είναι η παρουσίαση μιας μεθοδολογίας που μπορεί να αξιοποιηθεί για τον σχεδιασμό καλύτερων υπηρεσιών. Η εφαρμογή πραγματοποιείται για την διερεύνηση της αποδοτικότητας των υπηρεσιών μιας τράπεζας. Για τον σκοπό αυτό χρησιμοποιήθηκαν προκαθορισμένα κριτήρια (πρόταση από φίλο, φήμη, έξοδα λογαριασμών, τοποθεσία, επιτόκια δανείων, πάρκινγκ, πιστωτική πολιτική) τα οποία διαδραματίζουν σημαντικό ρόλο στην απόφαση των πελατών για την τράπεζα που θα επιλέξουν. Τα κριτήρια αυτά εξετάζονται ξεχωριστά για κάθε τμήμα της τραπεζικής αγοράς (στεγαστικά δάνεια, καταναλωτικά δάνεια, πιστωτικές κάρτες, άλλα δάνεια, λογαριασμοί ταμιευτηρίου, λογαριασμοί προθεσμιακών καταθέσεων και μερίδια αμοιβαίων κεφαλαίων) και υπολογίζονται οι συντελεστές στάθμισης που αντιστοιχούν στο καθένα. Οι συντελεστές αυτοί, έχουν ιδιαίτερη αξία για τα στελέχη της τράπεζας γιατί δείχνουν την αξία που έχει κάθε κριτήριο για τον πελάτη. Με αυτό τον τρόπο, τα στελέχη έχουν την δυνατότητα να σχεδιάσουν τις τραπεζικές υπηρεσίες δίνοντας μεγαλύτερη έμφαση στα κριτήρια με τη μεγαλύτερη βαρύτητα έτσι ώστε να επιτυγχάνεται καλύτερη ικανοποίηση των αναγκών των πελατών. Πιο συγκεκριμένα, στην παρούσα εργασία μελετάται η περίπτωση μιας ελληνικής τράπεζας, που κατέχει υψηλό μερίδιο αγοράς και για καθεμία από τις υπηρεσίες της υπολογίζονται οι συντελεστές στάθμισης. Η τράπεζα αυτή αναφέρεται ως Τράπεζα Χ στην υπόλοιπη εργασία για ευνόητους λόγους. Η επίλυση του προβλήματος πραγματοποιείται με δύο τρόπους: 1) με την χρήση της μεθοδολογίας AHP (Analytic Hierarchy Process) σε συνδυασμό με τη μέθοδο QFD (Quality Function Deployment) για την συμπλήρωση του πίνακα HOQ (House of Quality) και 2) την χρήση της μεθοδολογίας DEAHP (Data Envelopment Analytic Hierarchy Process) σε συνδυασμό με το QFD για την συμπλήρωση του HOQ. Τα αποτελέσματα της παρούσας μελέτης δείχνουν ότι και στις δύο μεθοδολογίες η κατάταξη των κριτηρίων βάσει των προτιμήσεων των πελατών είναι σχεδόν η ίδια. Συγκεκριμένα, τα δύο πρώτα κριτήρια στα οποία οι πελάτες δίνουν μεγαλύτερη βαρύτητα είναι τα έξοδα λογαριασμών και τα επιτόκια δανείων. Ακολουθούν τα κριτήρια φήμη, πρόταση από φίλο, πάρκινγκ κατά φθίνουσα σειρά κατάταξης και τελευταία είναι τα κριτήρια τοποθεσία και πιστωτική πολιτική. Ωστόσο, οι συντελεστές βαρύτητας των κριτηρίων που υπολογίστηκαν είναι διαφορετικοί στο συνδυασμό των μεθοδολογιών QFD-AHP σε σχέση με QFD-DEAHP. Αυτό συμβαίνει λόγω των διαφορετικών τρόπων επίλυσης και διαφορετικών υποθέσεων που χρησιμοποιούνται σε καθεμία μεθοδολογία. / This study was conducted at the Department of the Postgraduate program “New principles of Business Administration” in department of Business Administration of the University of Patras. The objective of this study is to present a methodology which can be used to design better services. This methodology is applied in order to investigate the efficiency of the services of a bank. For this purpose we used pre-defined criteria (recommendation by friends, reputation, expense accounts, location, interest charges on loans, parking, credit policy) which play an important role when the customers select a bank. These criteria are examined separately for each segment for the banking market (housing loans, consumer loans, credit cards, other loans, direct access deposits, time deposit accounts, matual funds shares) and we calculate the relative weight of each criterion. The relative weights above are important for the bank executives because they show the impact of each criterion in the opinion of customers. In this way, executives are able to design their banking services placing emphasis on the criteria with the highest preference in order to satisfy customer needs. Specifically, in this study we examine the case of a Greek bank with high market share and we calculate the weights for each service of the bank. This bank is called Bank X in the remaining study for obvious reasons. The problem was solved with two different ways: 1) by using the combination of AHP (Analytic Hierarchy Process) with QFD (Quality Function Deployment) methodology in order to complete the matrix of HOQ (House of Quality) and 2) by using DEAHP (Data Envelopment Analytic Hierarchy Process) methodology and QFD in order to complete the HOQ. The results of this study show that the ranking of bank selection criteria is almost the same for both methodologies. Specifically the first two criteria which customers seems to prefer are the expenses accounts and interest charges on loans. The rest of criteria are reputation, recommendation by friends, parking in descending order of priority and finally are the criteria location and credit policy. However, the weights which calculated for each criterion are different in combination of methodologies QFD-AHP compared with QFD-DEAHP. This happens because of the different ways of solving and different assumptions which are used in each methodology.

Thesis (MEng)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: Numerous problems with product quality and time-to-market launches can be traced back to the management of the product lifecycle. This research assignment provides insight into how an integrated value proposition design framework can address these issues by shifting the focus of product lifecycle management from being product-centric to being customer-centric. This framework combines tools, methods and processes from a variety of disciplines such as Systems Engineering, Marketing, Project Management, and Financial Management. The application of the framework during the product lifecycle management process is that of a planning and communication tool to ensure integration between multifunctional teams to increase customer value proposition quality and decrease product time to market. This research assignment was implemented in a new product development case study within a leading Telecommunications company in South Africa. / AFRIKAANSE OPSOMMING: Die bestuur van ‘n produk se lewensiklus veroorsaak verskeie probleme wat gepaard gaan met die kwaliteit van produkte en die verlengde tydperk wat dit neem om produkte aan die mark bekend te stel. Hierdie navorsingswerk verduidelik hoe die geïntegreerde waarde-stelling raamwerk die probleme met betrekking tot die bestuur van produkte se lewensiklusse aanspreek. Die raamwerk verskuif die fokus van die bestuur van ‘n produk se lewensiklus, wat produk-gesentreerd is, na ‘n kliënt-gesentreerde fokus. Die raamwerk maak gebruik van tegnieke, metodes en prosesse verkry uit die dissiplines van Sisteem Ingenieurswese, Bemarking, Projek bestuur en Finansiële bestuur. Die toepassing van die raamwerk verbeter die bestuur van ‘n produk se lewensiklus deur beplanning en kommunikasie te fassiliteer tussen multi-funksionele spanne. Genoemde raamwerk bevorder die samewerking tussen multi-funksionele spanne, verbeter die waarde-stellings aan kliënte, verhoog die kwaliteit van produkte en verkort die tydperk van produk bekendstelling aan die mark. Bogenoemde navorsingswerk is geïmplementeer in ‘n vooraanstaande Telekommunikasie maatskapy in Suid-Afrika, op ‘n nuwe produkontwikkeling gevallestudie.