In this thesis I provide a business plan for the establishment of a Chinese Language Institute in the city of Querétaro, México. The city of Querétaro is and advantageous location for the operations of this institute. It is highly developed and ranked the most innovative in the country for its industry and education, which is reflected in its population’s levels of education, professional capabilities and income. The city is also attractive to foreign investment for the establishment of their operations, and more recently, attracting interest from Asian corporations. With competitive prices, academic excellence and comprehensive materials, we expect to serve the population in Queretaro ranging of ages between 3 and 45. We will deliver quality services with mandarin native-speaking professors who will additional have a background and training in teaching and languages. This will be our main differentiator. We believe this will provide students of all ages with the tools and preparation to be competitive in the global panorama in which we live today.