Most research in green IT tend to focus on the practices of large IT vendors and companies. There is therefore a need to examine the beliefs and actual behaviour of IT users about green IT, as it significantly impact of energy consumption and computer design on the broader society. The main question to be answered was ―Are IT users generally concerned with regards to green IT issues?‖. Therefore the main purpose of this study was thus to evaluate the beliefs and actual behaviour of IT users regarding green IT in South Africa through a survey that was completed by university students and lecturers. The paucity of available research on this subject pertaining to South Africa justifies the importance of conducting this study. A hypothesised research model based on the theory of planned behaviour (TPB) was used to evaluate the main factors contributing to green IT awareness in an empirical study. A mixed research method was used as the paradigm which combines aspects from both interpretive and positivist research approaches. A questionnaire was used to collect data from university students and lecturers. The data was captured and analysed for convergent validity. The reliability of measurement items was tested using Cronbach‘s alpha. Structural Equation Modelling was used to model latent variables under conditions of non-normality. Subjective norm was the main factor contributing to intended belief and actual behaviour / School of Computing / M.A. (Computer Science)

Despite HIV and AIDS knowledge and attitude change programmes, workplace HIV and AIDS-related discrimination persists in workplaces in many sectors, including the education sector. This study set out to investigate why the phenomenon of workplace HIV and AIDS-related discrimination persists; and to predict which factors were responsible and how they related to HIV and AIDS-related discrimination in the workplace. A stratified random sample of 205 teachers; 123 of whom were from 10 schools of varied backgrounds in Bojanala Region of North West Province of South Africa and 82 from schools around Kampala, Central Region of Uganda was drawn. Twenty-seven respondents of the South African sample participated in both the quantitative survey and in-depth interview while the rest responded to a selfadministered questionnaire. Using a stepwise regression analysis, traditional beliefs predicted workplace HIV and AIDS-related discrimination, explained11% of variance in the second model while the third model explained only 2% more – 13% (R square of 0.136) but each of the three models was significant (p-values of 0.000). Attitudes were the second strongest predictor; and only HIV and AIDS-legal knowledge could predict discrimination but not biomedical HIV and AIDS knowledge. In the in-depth interview, incidents of discrimination were reported, possible reasons for HIV and AIDS-related discrimination were reported; and it was found that workers varied in ways of keeping secrets regarding sensitive information such as colleagues’ HIV-positive status, and cited reasons for revealing such information which included malice, jealousy, moral responsibility, anger and loose talks. There are implications for reducing workplace HIV and AIDS-related discrimination which include: Integrating HIV and AIDS-legal knowledge with biomedical HIV and AIDS knowledge, more efforts should be spent in designing and imparting information to reduce traditional beliefs, develop and evaluate instruments to measure traditional beliefs and HIV and AIDS-legal knowledge; and to study more about secret keeping, particularly in regard to workplace HIV and AIDSrelated discrimination. / Industrial & Organisational Psychology / D. Admin. (Industrial and Organisational Psychology)

This research was driven by Theory of Reasoned Action (TRA) to examine the impact of ecological knowledge, ecological concern, and man-nature orientation on green purchasing (including both intention and actual behavior), with the moderating effect of price sensitivity and allowance and/or income. This research surveyed 602 Malaysian university students within the age bracket of 18 to 25, because this specific demographic is a sizeable market and such research is lacking in an emerging economy like Malaysia. The results demonstrated that ecological concern and man-nature orientation influenced purchase intention and actual purchase. The findings also indicated that price sensitivity and allowance and/or income moderated the relationship between behavioral intention and actual behavior. This study has two implications: (1) it extends TRA by exploring the potential moderating variables between behavioral intention and actual behavior, and its findings adds to the body of knowledge in the area of green consumer behavior; (2) marketing managers can formulate their green marketing strategies effectively by consistently driving heart-warming campaigns to create or stir consumers’ emotions. Marketers should keep in mind that Malaysians are highly influenced by man-nature relationship belief, and additionally, marketers need to be careful in justifying pricing difference between non-green and green products for consumers that are sensitive to price.

This study attempted to determine if the theories of reasoned action (TRA) and planned behavior (TPB), as well as a relatively new construct called offender empathy, could help to predict the intentions of small business executives (SBEs) to comply with the employment provisions of the Americans with Disabilities Act (ADA) of 1990.

This chapter reviews the literature applying health behavior theories to indoor tanning. Few studies have tried to fit full versions of health behavior models to indoor tanning. Theoretical models from the family of theories referred to as the reasoned action approach (e.g., theory of planned behavior, behavioral alternative model, prototype willingness model, etc.) have been most commonly used to study indoor tanning. Results indicate that these models fit indoor tanning data moderately to extremely well. Two lesser known models, problem behavior theory and the terror management health model, have also demonstrated a reasonable fit. Two other common models, the health belief model and social cognitive theory, have never been fully tested with indoor tanning. However, key constructs from these models (e.g., perceived susceptibility and threat, modeling) have been used to understand indoor tanning. Empirical research conducted represents a solid start toward developing strong, comprehensive models of indoor tanning that can guide intervention efforts. This initial work needs to be expanded by conducting longitudinal studies and by including a broader age range in studies because the majority of existing work has focused on young adults. Incorporating findings related to tanning dependency, peer group affiliation, media influences and other constructs into these foundational models will also improve our understanding and ability to develop efficacious interventions to reduce engagement in this health risk behavior.

One major lesson derived from the implementation of the Endangered Species Act (ESA) over the past 30 years is that direct regulation is not the only nor the optimal way to protect endangered species on working lands because of an undue burden imposed on private landowners. The role of a voluntary conservation program is to rearrange incentives so that society bears the cost rather than the landowner. Employing a survey research methodology, I used theories of reasoned action and random choice to explore landowners? stated preferences for conservation programs. I found landowners? stated interest in compensation programs to be moderate at best. For those willing to consider programs involving endangered species, associating land management requirements for species conservation with direct benefits to the landowner is important, but perhaps not as important as ensuring that the program provides adequate financial incentives, consideration of the term of the program, and a level of certainty regarding the landowner?s future obligations under the ESA. Landowners are not a homogenous group. I identified two classes of landowners according to preferences for program structure. One group was highly sensitive to program structure, aside from financial incentives, while the other was likely to participate if adequately compensated with financial and technical assistance. These differences related to opinions on endangered species protection and dependence on their land for income. Voluntary incentive programs increasingly are a popular tool to maintain and enhance conservation; however, these programs are only successful insofar as landowners choose to enroll. This research demonstrates that improving recovery efforts on private lands requires program administrators to have a more complete understanding of landowners? views on endangered species and conservation programs in general, as well as their motivations for owning and operating their land. By doing so, programs with broader appeal and greater efficacy can be designed and implemented.

This study applied the theory of reasoned action (TRA) and its extension, the theory of planned behaviour (TPB) to the design of a workplace HIV/AIDS health promotion programme. The purpose of the study was to determine if the variables of the TRA and TPB would predict intentions to change HIV/AIDS health behaviour, whether a theory-based intervention would result in health behaviour change over time and if there would be any significant health behaviour differences among participants who received a theory-based intervention and those who received an information-only intervention. In a longitudinal, quasi-experimental study, 170 government employees were divided into two groups. One group comprised 92 employees who participated in a HIV/AIDS health promotion workshop based on the theories of reasoned action and planned behaviour. The other group comprised 78 employees who took part in an educational information session about HIV and AIDS. An elicitation study was conducted with a sample of 38 employees from the research population two months prior to the commencement of the study. The findings of the elicitation study informed the design of research questionnaires and an intervention workshop. Both groups of participants (theory-based workshop and information-only workshop) were measured on HIV/AIDS health behaviour intentions and HIV/AIDS health behaviour (condom use, seeking HIV testing and monogamy) across three measurement periods over a six month period. The results of the study showed that the combined theoretical variables predicted intentions to use condoms and to seek HIV testing, with attitudes having the main effect on intentions. There was, however, no significant health behaviour change across the three measurement periods. There were also no health behaviour differences between the two intervention conditions at one month and six months post-intervention. The study concludes that the intervention based on the theories of reasoned action and planned behaviour did not produce health behaviour change. The study also identified barriers to AIDS health behaviour in the South African context that the theories of reasoned action and planned behaviour cannot explain. Ways in which the theories of reasoned action and planned behaviour can be adapted to HIV/AIDS education in collectivist cultures are proposed. / Psychology / Thesis (D. Phil. (Psychology))

Most research in green IT tend to focus on the practices of large IT vendors and companies. There is therefore a need to examine the beliefs and actual behaviour of IT users about green IT, as it significantly impact of energy consumption and computer design on the broader society. The main question to be answered was ―Are IT users generally concerned with regards to green IT issues?‖. Therefore the main purpose of this study was thus to evaluate the beliefs and actual behaviour of IT users regarding green IT in South Africa through a survey that was completed by university students and lecturers. The paucity of available research on this subject pertaining to South Africa justifies the importance of conducting this study. A hypothesised research model based on the theory of planned behaviour (TPB) was used to evaluate the main factors contributing to green IT awareness in an empirical study. A mixed research method was used as the paradigm which combines aspects from both interpretive and positivist research approaches. A questionnaire was used to collect data from university students and lecturers. The data was captured and analysed for convergent validity. The reliability of measurement items was tested using Cronbach‘s alpha. Structural Equation Modelling was used to model latent variables under conditions of non-normality. Subjective norm was the main factor contributing to intended belief and actual behaviour / School of Computing / M.A. (Computer Science)

Summary in English, Afrikaans and Zulu / The natural environment is important for human existence and the ubiquity of Information Technology (IT) has negatively impacted on the natural environment. Green IT offers to address these negative effects. However, since Green IT practices are often not common knowledge, it is vital that they are taught to others. Teachers typically have the skills and opportunities to teach many people. The research problem was the lack of research focusing on the teaching of Green IT in the context of the urgent need for it and teachers’ limited knowledge and competencies relating to Green IT. The study employed a survey research strategy, involving exploratory factor analysis, ANOVA and structural equation modeling (SEM). The main findings indicate that allocating time and resources to improve student teachers’ level of awareness, perceived behavioural control and person-related beliefs would positively influence their intention to teach Green IT, and, in turn, their Green IT teaching. / Die natuurlike omgewing, wat so noodsaaklik is vir menslike voortbestaan, word negatief beïnvloed deur die alomteenwoordigheid van inligtingstegnologie. Groen IT-praktyke kan gebruik word om sodanige negatiewe effekte in te perk, maar aangesien die nodige kennis nie alombekend is nie, moet dit aan ander oorgedra word. Onderwysers het beide die vaardighede en die geleenthede om inligting aan groot groepe mense oor te dra. In dié geval was die navorsingsprobleem ‘n gebrek aan studies wat fokus op die dringende noodsaaklikheid van Groen IT-onderrig, asook onderwysers se beperkte verwante kennis en vaardighede. ‘n Opname is gebruik as navorsingstrategie, met eksploratiewe faktorontleding, variansie-ontleding (ANOVA) en strukturele vergelykingsmodellering (SVM). Ingevolge die hoofbevindinge sal die beskikbaarmaak van tyd en hulpbronne leerlingonderwysers se bewuswordingsvlakke verbeter, sowel as hul waarneembare gedragswetenskaplike beheer en hul persoonsverwante beskouinge, en ‘n positiewe uitwerking hê op hul voorneme om Groen IT te onderrig, wat weer op sy beurt hul Groen IT-onderrig sal bevoordeel. / Imvelo yemvelo ibalulekile ekubeni khona komuntu nokutholakala kobuchwepheshe bezokwazisa kuye kwaba nomthelela omubi emvelweni yemvelo. Ubuchwepheshe bezokwazisa obuluhlaza bunikeza izindlela zokubhekana nemiphumela emibi. Kodwa-ke, njengoba imikhuba yobuchwepheshe bezokwazisa obuluhlaza ayivamile ukuba ulwazi iv oluvamile, kubalulekile ukuthi ifundiswe kwabanye. Othisha sidalo sabo banawo amakhono namathuba ukufundisa abantu abaningi. Inkinga yocwaningo ukuntuleka kocwaningo okugxila ekufundiseni kobuchwepheshe bezokwazisa obuluhlaza esimweni sesidingo esiphuthumayo sabo, nolwazi olulinganiselwe lothisha kanye namakhono afanelekayo kubuchwepheshe bezokwazisa obuluhlaza. Isu lokucwaninga ucwaningo lwasetshenziswa, okubandakanya ukuhlaziywa kwesici sokuhlola, ANOVA kanye nokuhlelwa kwesifaniselo esiyisilinganiso (SEM). Ukutholwa okusemqoka kubonisa ukuthi ukwabela isikhathi kanye nezinsiza zokuthuthukisa abafundi othisha izinga lokuqwashisa, ukulawula kokuziphatha okubonwayo kanye nezinkolelo ezihlobene nomuntu zizoshukumisa kahle izinhloso zabo ukufundisa ubuchwepheshe bezokwazisa obuluhlaza futhi nemfundiso yabo yobuchwepheshe bezokwazisa obuluhlaza. / University of South Africa / School of Computing / M. Sc. (Computing)

Despite HIV and AIDS knowledge and attitude change programmes, workplace HIV and AIDS-related discrimination persists in workplaces in many sectors, including the education sector. This study set out to investigate why the phenomenon of workplace HIV and AIDS-related discrimination persists; and to predict which factors were responsible and how they related to HIV and AIDS-related discrimination in the workplace. A stratified random sample of 205 teachers; 123 of whom were from 10 schools of varied backgrounds in Bojanala Region of North West Province of South Africa and 82 from schools around Kampala, Central Region of Uganda was drawn. Twenty-seven respondents of the South African sample participated in both the quantitative survey and in-depth interview while the rest responded to a selfadministered questionnaire. Using a stepwise regression analysis, traditional beliefs predicted workplace HIV and AIDS-related discrimination, explained11% of variance in the second model while the third model explained only 2% more – 13% (R square of 0.136) but each of the three models was significant (p-values of 0.000). Attitudes were the second strongest predictor; and only HIV and AIDS-legal knowledge could predict discrimination but not biomedical HIV and AIDS knowledge. In the in-depth interview, incidents of discrimination were reported, possible reasons for HIV and AIDS-related discrimination were reported; and it was found that workers varied in ways of keeping secrets regarding sensitive information such as colleagues’ HIV-positive status, and cited reasons for revealing such information which included malice, jealousy, moral responsibility, anger and loose talks. There are implications for reducing workplace HIV and AIDS-related discrimination which include: Integrating HIV and AIDS-legal knowledge with biomedical HIV and AIDS knowledge, more efforts should be spent in designing and imparting information to reduce traditional beliefs, develop and evaluate instruments to measure traditional beliefs and HIV and AIDS-legal knowledge; and to study more about secret keeping, particularly in regard to workplace HIV and AIDSrelated discrimination. / Industrial and Organisational Psychology / D. Admin. (Industrial and Organisational Psychology)