Problematiken rörande inskränkt integritet är ett väl studerat fenomen inom individanpassadmarknadsföring, men studier om värdet av att annonser är relevanta och hjälpsamma ur ettkonsumentperspektiv är begränsad. Därför är det intressant att jämföra upplevda för- ochnackdelar för att bidra till en större kunskap om värdet med individanpassad reklam ur ettkonsumentperspektiv. Syftet med undersökningen är att skapa ökad förståelse omkonsumenters attityder gällande individanpassade annonser på nätet.Undersökningen genomfördes med kvantitativ enkätundersökning. Materialet består avenkätsvar från 151 respondenter. Analysen genomfördes med frekvenstabeller och korstabeller.Resultatet visar att det råder delade åsikter kring huruvida fördelarna med individanpassadeannonser på nätet upplevs större än dess nackdelar. Studien bekräftar att individanpassadeannonser medför en oro hos individer för sin personliga integritet och att åsikterna är deladeangående om individanpassade annonser uppskattas.

No description available.

No description available.

<p>The decision of the European Commission to block the merger between Volvo and Scania in the late 90’s became the starting point to the debate of the possible discriminating effects of the European merger regulation. Especially since the Commission a few years earlier had approved of the merger between Mercedes-Benz and Kässbohrer on the German bus market, where the conditions for competition had been similar to those at hand in the Swedish case. The issue that was and still is in focus is whether the European merger regulation is more difficult to pass for large companies situated on a smaller domestic market than is the case for their competitors of corresponding size but situated on a larger domestic market.</p><p>This thesis aims at examining what the judgement of the geographical relevant market means for the application of the Merger act. This is being done from two perspectives. Firstly how the geographical criterion affects large merging companies situated on a relatively small domestic market and secondly how it affects a member state like Sweden, which is so dependent on its large companies. The purpose of this thesis also opens for a discussion of how rigid the merger control can be in an open market economy.</p><p>The company perspective of the purpose is being pursued in two studies of the merger cases Volvo-Scania and Mercedes-Benz/Kässbohrer, being four national champs with differing size of domestic markets. The member state angle considers the smaller state dependence on its large companies and if that dependence itself creates a disadvantage in a merger case. The end of the purpose opens for a common discussion of the legitimacy of merger control in an open market economy. After analysing these aspects the thesis concludes that the geographical criterion makes it impossible for large companies with a relatively small domestic market to merge when a market bears the stamp of brand loyalty. Considering the small member state the conclusion is that the European merger control offers both pros and cons for consumers and that smaller states would be better off with a more producer-oriented merger law. The ending conclusion questions the Merger act as an intervening tool because of its arbitrary aspect depending on which composition the Commission has when a merger is announced.</p>

<p>Competition law is an area which is going through changes over time, especially EC competition law in regard to the ongoing process of market integration. The definition of the relevant geographic market within EC competition law is of importance to define, both in case law and for undertakings and their businesses, as the law should be predictable. Before Article 82 of the EC Treaty, which prohibits abusive behaviour by undertakings, is applicable the relevant geographic market has to be defined. As is the case with the Merger Regulation, the relevant geographic market has to be defined to make an assessment of the undertakings’ activities. The definition of the geographic market is then used as a tool in the analysis of the assessment of competition and the effects of measures carried out by undertakings which restrain competition. Thus, the definition of the relevant geographic market is crucial for the purposes of Community competition law.</p><p>The definition of the relevant geographic market can be said to be an area where “the objective conditions of competition applying to the product in question must be the same for all traders” as established in United Brands. In Deutsche Bahn it was clarified that “... the definition of the geographical market does not require the objective conditions of competition between traders to be perfectly homogenous”. It is enough if they are similar, therefore areas in which the objective conditions of competition are different, are not considered to be a uniform market.</p><p>In the Commission Notice on the definition of relevant market for the purposes of Community competition law the Commission’s work to define the relevant geographic market is described as well as the evidence the Commission contemplates in its assessment. The substitutability test is relied on by the Commission. In case law from the European Court of Justice, the Court of First Instance, and the Commission, different factors are scrutinized to establish the relevant geographic market. Such factors are e.g., the undertakings’ activities, barriers to trade, and barriers to entry.</p><p>The significance of the evidence and the factors used in the definition of the relevant geographic market are debatable. The factors considered vary on a case to case basis and they need to differ to make a correct assessment of the relevant geographic market in every case within EC competition law.</p>

Competition law is an area which is going through changes over time, especially EC competition law in regard to the ongoing process of market integration. The definition of the relevant geographic market within EC competition law is of importance to define, both in case law and for undertakings and their businesses, as the law should be predictable. Before Article 82 of the EC Treaty, which prohibits abusive behaviour by undertakings, is applicable the relevant geographic market has to be defined. As is the case with the Merger Regulation, the relevant geographic market has to be defined to make an assessment of the undertakings’ activities. The definition of the geographic market is then used as a tool in the analysis of the assessment of competition and the effects of measures carried out by undertakings which restrain competition. Thus, the definition of the relevant geographic market is crucial for the purposes of Community competition law. The definition of the relevant geographic market can be said to be an area where “the objective conditions of competition applying to the product in question must be the same for all traders” as established in United Brands. In Deutsche Bahn it was clarified that “... the definition of the geographical market does not require the objective conditions of competition between traders to be perfectly homogenous”. It is enough if they are similar, therefore areas in which the objective conditions of competition are different, are not considered to be a uniform market. In the Commission Notice on the definition of relevant market for the purposes of Community competition law the Commission’s work to define the relevant geographic market is described as well as the evidence the Commission contemplates in its assessment. The substitutability test is relied on by the Commission. In case law from the European Court of Justice, the Court of First Instance, and the Commission, different factors are scrutinized to establish the relevant geographic market. Such factors are e.g., the undertakings’ activities, barriers to trade, and barriers to entry. The significance of the evidence and the factors used in the definition of the relevant geographic market are debatable. The factors considered vary on a case to case basis and they need to differ to make a correct assessment of the relevant geographic market in every case within EC competition law.

The decision of the European Commission to block the merger between Volvo and Scania in the late 90’s became the starting point to the debate of the possible discriminating effects of the European merger regulation. Especially since the Commission a few years earlier had approved of the merger between Mercedes-Benz and Kässbohrer on the German bus market, where the conditions for competition had been similar to those at hand in the Swedish case. The issue that was and still is in focus is whether the European merger regulation is more difficult to pass for large companies situated on a smaller domestic market than is the case for their competitors of corresponding size but situated on a larger domestic market. This thesis aims at examining what the judgement of the geographical relevant market means for the application of the Merger act. This is being done from two perspectives. Firstly how the geographical criterion affects large merging companies situated on a relatively small domestic market and secondly how it affects a member state like Sweden, which is so dependent on its large companies. The purpose of this thesis also opens for a discussion of how rigid the merger control can be in an open market economy. The company perspective of the purpose is being pursued in two studies of the merger cases Volvo-Scania and Mercedes-Benz/Kässbohrer, being four national champs with differing size of domestic markets. The member state angle considers the smaller state dependence on its large companies and if that dependence itself creates a disadvantage in a merger case. The end of the purpose opens for a common discussion of the legitimacy of merger control in an open market economy. After analysing these aspects the thesis concludes that the geographical criterion makes it impossible for large companies with a relatively small domestic market to merge when a market bears the stamp of brand loyalty. Considering the small member state the conclusion is that the European merger control offers both pros and cons for consumers and that smaller states would be better off with a more producer-oriented merger law. The ending conclusion questions the Merger act as an intervening tool because of its arbitrary aspect depending on which composition the Commission has when a merger is announced.

No description available.

No description available.

No description available.