The thesis analyses the essential determinants of the global importance which are currently causing the turbulent changes in the immediate and wider context of leisure and travel. The tourism industry is an important part of the national economy and the lifestyle. The global factors and their impact on the field of tourism were identified through the academic resources and a survey realized in Autumn and Winter 2009/10. A questionnaire was used for data collecting and a sample of 104 respondents was created. The following determinants were described: the level of political stability in tourism destination including the risk of terrorist attacks and other violence risks, the global financial crisis, the natural disasters and the occurrence of infectious diseases. The development of tourism is also affected by the world-wide globalization, the changing climate, the ageing of population, the greater mobility and the mass leisure including the process of changing values. The results of the empirical survey confirmed the validity of the given hypothesis. Finally the recommendations for the tourism businesses resulting from the analysis were introduced.

Diplomová práce se zabývá předpoklady Kuby pro rozvoj cestovního ruchu, specifiky cestovního ruchu na Kubě, módností této destinace, nabídkou zájezdů pro české turisty a vzájemnými česko-kubánskými vztahy a specifiky obchodního jednání na Kubě. Jedním z cílů práce bylo dokázat, že Kuba má dobré předpoklady k rozvoji cestovního ruchu. Součástí práce je také analýza nabídky cestovních kanceláří a agentur provedená metodou dotazování na jaře 2007,která ukázala nápadnou podobnost zájezdů. Tuto skutečnost se snažím v práci zdůvodnit.

Diplomová práce se zabývá regionálními aspekty a potenciálem rozvoje cestovního ruchu ve významné destinaci cestovního ruchu, v regionu Praha. První kapitola je věnována obecné problematice cestovního ruchu, definici cestovního ruchu, jeho formám, specifikům a předpokladům. Druhá kapitola zahrnuje obecnou analýzu současné situace v regionu Praha ve vztahu k cestovnímu ruchu. Jako problémové stránky města jsou zde vyzdviženy stav životního prostředí, dopravní situace a bezpečnost ve městě. Další kapitola se věnuje předpokladům pro cestovní ruch, současné situaci a vybavení města ubytovacími kapacitami a informačními centry, které se jeví jako dostačující s malými mezerami. Pozornost je věnována i úspěšnému segmentu cestovního ruchu v Praze, kongresové turistice, a možnosti pořádání letních olympijských her v Praze. Čtvrtá kapitola odhaluje pomocí dotazníkového šetření návštěvníků města další nedostatky cestovního ruchu v Praze. Pátá kapitola se zabývá propagací města, kterou se zabývají především organizace CzechTourism a Pražská informační služba a jeví se jako a nedostatečně koordinovaná. Poslední kapitola se zabývá shrnutím silných a slabých stránek města ve vztahu k cestovnímu ruchu a věnuje se i současným trendům vývoje cestovního ruchu v Evropě. Na závěr jsou formulována doporučení pro rozvoj podnikatelských aktivit a odstranění překážek dalšího rozvoje cestovního ruchu v Praze.

The goal of this thesis is to evaluate the potential for sustainable tourism development of the Krkonoše Mountains resorts and to compare the assessed region with the region of Orlice River and its surrounding area; with a special regard to the economic aspects of the issue. Theoretical framework of the thesis emphasizes the economic importance of tourism and its impact on the environment. Subsequently, the concept of sustainable development is described and the notions of potential for tourism and the potential for sustainable tourism development are discussed. The theoretical part further summarizes the negative effects of tourism in the Krkonoše Mountains and the selected aspects of Czech environmental and preservation legislation. The methodical bases specify the methodology of assessment and determine the criteria for its measurement. The practical part of the thesis applies the methodology to the territory of the Krkonoše Mountains resorts. Consequently, there is a comparison of the Giant Mountain resorts with Orlice River and its surrounding area. Summary of the thesis contains the answers to the research questions and verifies the hypotheses focused on the economic aspects of the issue. Finally, the proposals and recommendations for destination management and other interest groups are set out.

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This thesis deals with comparison of the quality of tourism structure and tourism policy and their influence on tourism outputs. The thesis is divided into five chapters. The analysis of the tourism structure and tourism policy in the Czech Republic was carried out, as well as in the chosen countries - Slovakia, Austria, Germany and Hungary. Then the comparison was done. The result was to draft an efficient tourism structure in the Czech Republic.

The diploma thesis is focused on trends in tourism and tourism policy in Spain. There are defined basic terms, described brief history of tourism in the world and in Spain. The thesis describes the relationship between tourism and economy of the country and defines the position of Spain in the field of international tourism. There are also presented tourism bodies and political plans of Spain. Case studies which form last part of the thesis are devoted to three autonomous communities where the researches are focused on local attractions, current regional statistics and political plans of each community.

The objective of the diploma thesis was to evaluate the impact of tourism on business activities and development of the city Český Krumlov. Under the analysis of various statistical data the trend of the number of incoming visitors, the economical contribution of tourism on the city, private businesses and citizens were specified. To evaluate the impact of tourism on private businesses and citizens various subjects were questioned via questionnaire online and also during the field research. Under the determined results main problems of the city related to the development of tourism were specified and there were suggestions proposed for the future improvement.

The main objective of this thesis was through the analysis of tourism products in the hinterland Voticko point out deficiencies in the offer and subsequently propose a project that would innovate product portfolio of tourism in the selected region.

Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.