This thesis is concerned with the sustainable tourism development in the Protected Landscape Area Kokořínsko. The aim is to evaluate current state of sustainable tourism in this area and outline the perspectives of its further development. The theoretical part is dedicated to the definition of the concept of sustainable development and its application to the tourism in protected areas. The beggining of the practical part describes the Protected Landscape Area Kokořínsko. The practical part is also concerned with the organization of tourism and an analysis of offer of environmentally friendly forms of tourism. The thesis is completed with an overall evaluation based on the SWOT analysis, chosen indicators of sustainable tourism development and a questionnaire survey among tourists, residents, entrepreneurs in the tourism industry and municipalities in the region of the Protected Landscape Area Kokořínsko.

The work concerned with the sustainable development of tourism and its friendly forms. The issue is applied to the example of the protected area Křivoklátsko. The aim of Diploma Thesis is to evaluate the current status and potential of sustainable tourism development, including mapping the availability of sustainable forms of tourism within the protected area Křivoklátsko and outline prospects, potential and opportunities for further development. The theoretical part defines the concept of sustainable development, definition, indicators and principles on which it is based issues in general as well as in relation to tourism. In the practical part the region as a tourism destination: the attractiveness of the area, živostní environment, material and technical base, sound forms of tourism and development potential. Part of the work is the analysis of the potential for sustainable tourism development of the protected landscape area Křivoklátsko made on the basis of survey among entrepreneurs in tourism, tourists, residents and county public administration bodies. The overall assessment of the status and potential of sustainable tourism development in the region is used and SWOT analysis.

The master thesis is focused on evaluation of economic benefits that are generated by tourism activities in the destination Kadaň. The evaluation uses methodological framework of the tourism satellite account regionalization and local survey. Main attention is focused on quantifying the impacts on regional employment and business environment. The conclusion is based on the theory of destination lifecycle.

The aim of the thesis is to identify and analyze the utilization and implementation of the existing infrastructure support for rural tourism in the Czech Republic on the example of Rural Development Program of the CR, actions III.1.3. The theoretical part deals with the definition of tourism infrastructure, tourism as one of the factors of regional development and the potential to promote tourism with a focus on its infrastructure. The practical part is focused on promoting tourism within the Rural Development Program of the CR. At the micro level there are assessed subsidies for the period 2007-2010. The source for analyzing is the data obtained from publicly available databases of the State Agricultural Intervention Fund and interviews with representatives of the regional offices of the intermediate body (SAIF). In this thesis descriptive, comparative and analytical methods are used. The character of the gained data is both primary and secondary. The main contribution of this work, based on the findings, is evaluation of the use of subsidies to support the tourism infrastructure within the Rural Development Programme of the CR - Encouragement of touristic activities during the 1st half of the current programming period.

4 ABSTRACT The aim of this thesis is to draw attention to the process of concentration in tourism.Various locations within the monitored area have different potential for tourism. This aspect leads to a concentration of tourists and services to certain centers. In the area of interest there are two attractive location for a tourist city of Český Krumlov and Lipno dam. These two sites are the frequently visited places, both in southern Bohemia and in the whole Czech Republic. However, the area has a hide potential for the development of alternative forms od tourism. The intent of this thesis is based on the available data and information to evaluate the process of concentration of tourism in the case of Český Krumlov district and propose appropriate tools to deconcentration of tourism and the use of peripheral sites. Keywords: concentration of tourism, alternative forms of tourism, Český Krumlov, Lipno dam

The aim of this thesis is to determine the influence of tourism on local development in Sezimovo Ústí. Other objectives are to analyze supply and demand of tourism, define the multiplier of tourism for the area and the impacts of tourism on the budget of the municipality and on the surrounding environment. They will be identified the impacts of tourism on the selected region and designed possibilities for further development of the area based on findings from the completed situation analysis and own field surveys.

Main aim of this thesis "The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs" is to valorize the role of marketing at formation of new adventure tourist trade´s product in the Pribram City and environs. Partial aims are analysis of tourist trade in the Pribram City and environs, proposal of suitable cooperation at production and realization of new product in the area of adventure tourism and proposal of avertising material for a new product. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given hypotheses, that are confirmed or disproved at the close. In following theoretic part (chapter Literary background research), there are determinate notions pair with subject of thesis and analytic-synthetic part (chapter Personal work and Close). In chapter Personal work there are effected analyses concerning of determinate territory, in the concrete there are: analysis of potential of tourist trade on the side of offer, SWOT analysis and analysis of potential of tourist trade on the demand side. Proposal of new product in the area of adventure tourism and estimation of the role of marketing at its production in light of marketing tools part of chap is also.

The aim of the thesis was to evaluate primary and secondary potential of the development of tourism in the destination Hluboká nad Vltavou and to propose, based on performed analyses, possibilities of strategic development of tourism along with defining priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.

The aim of this thesis called The Possibilities of Strategic Development of Tourism in the Region of Písek was to evaluate primary and secondary development potential of tourism in the chosen area and on the basis of this analysis to propose the possibilities of strategic development of tourism along with stating priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.

The thesis is concerned with the sustainable tourism development theme. Its goal is to chart the present state and provide sequent perspectives of the development in Central Bohemian Region. In the theoretical part, the attention is paid to sustainable tourism development theme on global, European and national level. Emphasis is then placed on analysis of environmentaly friendly forms of tourism in Central Bohemian Region and evaluation based on the selected indicators for sustainable tourism. Analytical part contains analysis of sustainable tourism development awareness in Central Bohemian Region based on a questionnaire investigation. Proposals for the future are included as well.