The diploma thesis deals with the importance of tourism for the Czech Republic and barriers that hinder from its optimal development. Within the thesis, the document called "55 barriers of tourism in Czech Republic" is analysed and individual barriers are described in details. On the basis of a survey among tourism experts and specialists, the significance of these barriers was updated and evaluated.

The doctoral thesis is devoted to analyzing the perception of attractiveness of Poland as a tourism space from the perspective of Czech citizens in a broader context of mutual Czech -Polish relations in tourism. The thesis is primarily based on theoretical concepts of geography of tourism and at the same time it also follows other geographical and scientific disciplines. The methodological framework of the thesis benefits from the openness and multi-disciplinary nature of tourism. Part of the thesis was created using traditional methods and techniques applied in geography, among others: questionnaire research among students, structured interviews with employees of travel agencies, semi-structured interviews with representatives of the Polish governmental institutions, and analyses of the Internet and printed sources. Additionally, there were utilized methods and techniques used more frequently in other disciplines, including: Delphi method, SWOT analysis, mystery shopping, analysis of travelogues, Internet sources of information about Poland, and content of textbooks. The empirical part of the thesis serves to realize four main aims. The most important aim of thesis can be considered the identification and evaluation of opinions of selected groups of Czechs on the attractiveness of Poland as a...

This thesis gives an idea of travellers' behaviour and it determines the extent of their requirements for the quality of provided services. There is also described the quality level of tourism services in the Czech Republic and its importance for a development of tourism. In the practical part of this thesis there is used the method of questionnaire to analyze the behaviour of domestic and foreign travellers in relation to the quality of services provided in the Czech Republic.

The main objective of this diploma thesis is to analyse the tourism safety situation and the CzechTourism hypothesis: "Czech Republic is a safe destination" for a visit. It is focused on tourism safety and security questions and its main forms, various international safety analysis and reports with emphasis on the situation in Czech Republic. The study of CzechTourism is analysed by means of a direct survey among foreigners and its results lead to the potential development of tourism safety situation in Czech Republic. Finally, the evolution of a situation in Czech Republic is observed according to the different tourism and peace indicators and the direct dependence "safe country / number of arrivals" is investigated.

The aim of my diploma thesis was based on evaluation of the offer of tourism services in towns Hluboka nad Vltavou and Trhove Sviny and their comparison with the wiew of contribution of tourism for the municipality and its budget. In the thesis there an offer of the tourism services is mapped, the impact of tourism on municipal budgets is analyzed and the tourism multiplier in both municipalities is set. As the output of the thesis is recomended to set a position of destination manager in Hluboka nad Vltavou, a position of project manager in Trhove Sviny and another minor remedies headed towards tourism develoment in Trhové Sviny.

This diploma thesis is divided into two parts, theoretical and practical. The theoretical part itself is divided into four chapters which focus on the issues of tourism and marketing. The theory was clarified with the use of various reference books. The practical part focuses first of all on the demarcation of the discussed area of the region of Pelhřimov. Then a profile of a visitor was emerged of the survey results. On the basis of the region's primary and secondary offerings analysis, a SWOT analysis of the discussed region has been made. Furthermore, a thorough strong and weak points analysis of the sport-recreation services has been made, which together with the survey results contributed to a proposal for modernization and potential accomplishing of the supporting infrastructure for the leisure time spending in which particular destination.

The main aim of the thesis is to analyze the current development potential in tourism of the Votice town and then propose possible measures and initiatives to improve the utilization of this potential. First it was made an situation analysis of the town and its neighbourhood. It was found the main characteristics of this area (for example geographic, economic or demographic characteristics) including analysis of the services. Then it was conducted some interviews with the important persons. It was proposed several possible projects to improve the current situation. It´s really important, that here the principles of partnership work. Votice as a member of Mikroregion Džbány should cooperate with the other communities and companies. The other problem is a little awareness of local people about the new projects.

Thesis called "Promotion of tourism Českobudějovicko" is focused on the Borovany, Trocnov and surroundings. The work was carried out field research, which revealed weaknesses in various areas of sites. It was created a product package, design of the offer innovation and a way to promote tourism.

The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.

The thesis is focused on analysis, evaluation and improvement proposals of a marketing strategy. First, basic marketing terms are defined, strategic marketing principles are explained and tourism market is characterized. Second, the marketing strategy of the travel agency Zájezdy pro děti - CK Ivana Ježková is analysed. On the basis of analyses the improvement of marketing strategy is proposed.