The goal of this thesis is to analyse development of two municipalities through the usage of attractions in the tourism industry. The first part focuses on the evaluation of demand side and supply side of tourism services and their impact on local development based on defined primary and secondary potentials in selected municipalities. The second part describes the options of utilization of funding programmes for tourism industry in selected municipalities and their impact on production in the region, including description of successfully completed or on-going projects that have an impact on the socio-economic development of municipalities.

Diploma thesis deals with tourism and its competitiveness in selected regions of France. The main aim of the thesis is to identify the main aspects of regional tourism competitiveness. The selected regions are Basse-Normandie, Bretagne, Chamagne-Ardenne, Pays de la Loire, Provence-Alpes-Côte d'Azur and Rhône-Alpes. The theoretical part is devoted to the importance of the position of tourism in terms of economics, society and regional development. Thesis also explains the concept of tourism competitiveness and its associated attributes such as comparative and competitive advantage. In detail various indicators of competitiveness of the WEF methodology are described. In the practical part there is defined set of indicators which can be used to measure the competitiveness of the tourism sector in regions. Indicators are based on publicly available data of selected regions. With using these indicators it is calculated tourism competitiveness index for each region. Final comparison shows that the most competitive tourism has region Provence-Alpes-Côte d'Azur. On the contrary, the least competitive tourism is in region Champagne-Ardenne. Five fundamental aspects of tourism development are defined, based on the results obtained. In conclusion, diploma thesis confirms direct relationship between the level of the index and incoming tourism in selected French regions. With respect to the defined set of indicators of tourism competitiveness the possibility of its use also within regions in other European countries it is offered.

The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.

V práci je provedena podrobná analýza jednotlivých prvků systému vzdělávání průvodců v oblasti cestovního ruchu v České republice, metodou SWOT analýzy je současný systém vzdělávání zhodnocen a jsou navržena opatření pro zlepšení vzdělávání průvodců.

V práci je provedena podrobná analýza jednotlivých prvků systému vzdělávání průvodců v oblasti cestovního ruchu v České republice, metodou SWOT analýzy je současný systém vzdělávání zhodnocen a jsou navržena opatření pro zlepšení vzdělávání průvodců.

The aim of the thesis "Development of selected tourism services in Pardubice Region" was to analyze the current supply of tourism services with an emphasis on accommodation services and gastronomy in the Pardubice region. An essential part of the work was a literary review, which clarifies to the readers the issue being addressed and the technical terms in the field of tourism and tourism services. For a purpose of creating a literary search was studied literature related to the field and data from the Internet sources. Subsequently, statistical data related to basic information about the Pardubice region and its tourism were used and processed. Analysis of the accommodation offers and gastronomy services in the Pardubice region was conducted through a questionnaire survey handled to managers and customers of the accommodation facilities as well as using mystery shopping carried out in selected restaurants. The conclusions drawn from the analysis of services served as a tool for finding the appropriate recommendations that would lead to improvement of services offered and the future development of the tourist region.

Currently, the tourism industry is one of the most dynamically developing forms of international trade in services. The development of international tourism leads to the development of economic infrastructure. Thus, international tourism is seen as one of the most promising industries. The specifics of the tourism as a sector of the economy lies in the fact that it combines in itself a number of sectors, such as transport, communications, hotels, banks, entertainment, etc. In some countries, tourism is one of the most important articles of foreign trade and the intraeconomic activities. The current study aimed at investigating the current situation of domestic tourism industry in Ukraine. Strategic analysis which is presented in this thesis consists of the examination of the importance of tourism sector, determination of structural problems and challenges which industry currently face. Moreover, present study explores the future strategies for further domestic tourism development

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The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.

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