Cirka 8 mil väster om Stockholm ligger Strängnäs. En mindre stad som har sina rötter i den svenska medeltiden. Då staden under många år inte haft någon egentlig publik samlingsbyggnad så blev idén med att uppföra en stadshall nere vid hamnområdet en positiv och spännande utmaning. De essentiella faktorerna som kom att specifikt ligga till grund för utformandet av "Strengnes stadshall" är därför följande: - Att utmana norrläget genom att låta ljuset/solen nå byggkropparnas "väsentliga" delar, samt omgivningen med boenden som idag har fullt exponerat söder- och västläge. Därför anpassas byggnadens höjd och takvinklar till solens bana. - Att skapa en fysiskt "lätt" och följsam struktur som samtidigt dockar minimalt mot den söderliggande tegelbyggnaden vilket samtidigt skapar en takgårdsplats som öppnar sig mot hamnområdet i väst och kvällssol. - Att arbeta efter en estetisk formel med en exteriör materialitet som allierar sig med den "lilla" staden och det torgliknande hamnområdet. Byggnaden består därav av två sammanlänkade byggkroppar med två huvudsakliga funktioner där begrepp som "nytta och nöje" samspelar i de olika rumsligheterna. Med hänsyn till fastighetens exponering mot bland annat den stora öppna torgytan åt väster har beaktande därför tagits i såväl det invändiga som det utvändiga rummet, både i termer av visuell och funktionell upplevelse. / About 50 miles west of Stockholm is Strängnäs located. A small town that has its roots in the Swedish Middle Ages. Since the city for many years did not have any actual public collection building, the idea of ​​creating a city hall down by the harbor area became a positive and exciting challenge. The essential factors that came to specifically form the basis for designing the "Strengnes City Hall" are therefore the following: - To challenge the northern position by letting the light / sun reach the "essential" parts of the building bodies, as well as the surroundings with accommodation that today has fully exposed sunlight from south and west. Therefore, the height of the building and ceiling angles are adapted to the sun's path. - Creating a physically "light" and compliant structure that at the same time docks minimally against the south-facing brick building, which at the same time creates a courtyard on the roof that opens to the harbor area in the west and evening sun. - Working according to an aesthetic formula with an exterior materiality that alloys itself with the "small" town and the square-like harbor area. The building therefore consists of two interconnected building bodies with two main functions where concepts such as "utility and pleasure" interact in the different spatialities. With regard to the property's exposure to the large open square area to the west, consideration has therefore been taken in both the interior as well as the exterior room, both in terms of visual and functional experience.

Made available in DSpace on 2016-08-03T12:29:36Z (GMT). No. of bitstreams: 1 EDGAR ALMEIDA pg 1_249.pdf: 2792025 bytes, checksum: 362d1def5e9880798a8fc6966711868a (MD5) Previous issue date: 2012-04-23 / Este trabajo ( estudio) tiene como objetivo investigar y discutir la sala de exposición como parte de la comunicación con el mercado de la construcción y analizar su relación con otros medios de comunicación, desde la perspectiva de las comunicaciones integradas. La búsqueda es coompreender como sala de exposición es capaz de compromiso emocionalmente a los consumidores por el estímulos sensoriales las instrucciones humanas (tacto, olfato, vista, oído y gusto) hasta el punto de materializar un sueño de consumo de los clientes (piso). El objeto de los estudio es la sala de exposición con piso adjunto decoradas y su revelância es, de hecho, una estrategia ampliamente utilizada por las empresas de hoy. Tenga en cuenta que hay una falta de estudios relacionados con el tema, lo que justifica la elección de la tesis y la metodología cualitativa. Debido a que es un fenómeno contemporáneo si inserta en un contexto de la vida real, no clasificadas como raras el cuando en revelar la estrategia de investigación adoptado es un estudio de los casos múltiples, anclada en los procedimientos de la literatura, la observación directa y entrevistas semi-estructuradas. Los resultados de la encuesta revelan que la exposición es un medio de la comunicación en sintonía con los deseos del consumidor moderno que valora las experiencias sensoriales. / Este trabalho tem por objetivo investigar e discutir o showroom como meio de comunicação com o mercado, sob a ótica da Comunicação Integrada de Marketing. Busca-se compreender como o showroom é capaz de envolver emocionalmente os consumidores, por meio de estímulos sensoriais aos sentidos humanos (tato, olfato, visão, audição e paladar), a ponto de materializar um sonho de consumo dos clientes. Assim, o objeto de estudo é a atmosfera de vendas, cuja mensagem polissêmica é utilizada em showroons com apartamento decorado na construção civil. Sua relevância, está justamente no fato de ser uma estratégia amplamente utilizada pelas empresas na atualidade. Porém, nota-se que há uma carência de estudos relacionados ao tema, o que justifica a realização da dissertação e a opção por uma abordagem qualitativa na metodologia. Por tratar-se de um fenômeno contemporâneo inserido num contexto da vida real, não enquadrado como caso raro ou revelador, a estratégia de pesquisa adotada é o Estudo de Casos Múltiplos, ancorado nos procedimentos de pesquisa bibliográfica, observação direta e entrevistas semiestruturadas. Os resultados da pesquisa revelam que o showroom é um meio de comunicação sintonizado com os anseios do consumidor contemporâneo, que valoriza as experiências sensoriais.

This master´s thesis focuses on the area of Czech electronic commerce, where it deals with one of the biggest Internet e-shops of Internet Mall, a.s. The aim of the thesis is a project proposal that will change the current model of internet shopping at Mall.cz. The design is processed using IPMA® project management methods.

The aim of the thesis is to design and appreciation steel load-bearing structure of motor show. The object is situated in Brno. The Structure consist of tubes and rolling sections. The breadth of construction is 36,5m, lenght 42m and height in the heihest point is 13,2m. The structrure is consists of three parts. Show room, offices and workshop. The height of show room is 20m, offices 8,5m and workshop 8m. The show room consist of arched truss girder. The distance of each cross links is 6 m. Structural design were perfomered by Scia Engineer 2017 and hand computation.

This diploma thesis describes the design of showroom and car service of Mazda brand in Trencin. It is a detached building on a flat terrain. The car showroom and car service have two above-ground floors and one underground floor. On the first underground floor there is an underground garage designed for new cars for sale. On the first floor there is a car showroom with a customer base and a car service with facilities for car service staff. On the second floor there are offices with facilities for staff. The building is designed from a reinforced concrete structure and porous concrete blocks. The ceilings are monolithic reinforced concrete and the roof is designed as flat with trusses and reinforced concrete slab. The work includes project documentation for the construction.

The new built showroom and carservice, with two floors, a pent roof and an aluminium systems for facades. It is situated near the centre of Ostrava.

The subject of this thesis is a structural design of a car showroom in municipality Jihlava. For this purpose two different concepts were developed. The main bearing system of the first consists of steel truss girder supported by single profile steel columns. The second idea, a structure with axial ground area 36,0 x 18,5-23,5 m , is made from glue laminated timber. The second mentioned concept was chosen for detailed calculation and documentation. The structure was modelled by 1D member while using Scia Engineer. Results obtained from the computer analysis were taken and main strutctural members were check by manual calculation.

The Master‘s thesis deals with the processing of the architectural study of the city block in the planned new South Quarter near the Svratka River. The project builds on a pre-diploma project whose aim was to create a territorial urban study for part of this neighbourhood. It was a section between the New Railway Station, Opuštěná Street and the existing Zvonařka Bus Station following the river embankment. The subject of the master‘s thesis is a block from this newly designed urban structure, situated in very close proximity to the river. he project focuses on the block as a whole. It conceptually solves the links between newly designed buildings, individual operations, and functions. It deals with the relationship between streets, river and buildings. Great attention is paid to the maximum use of greenery in the form of extensive and intensive roofs, internal blocks, private gardens in the inner block, as well as private front gardens. The concept seeks to provide a wide range of options and differences. This creates a closed city block that is open and responding to the river with its shape, that consists of free parts. The first / majority are the street lining. It is mostly 5-storey. Corner buildings are raised by one floor, allowing roof intensive gardens to be created. It includes a diverse range of residential units overlooking the river. Housing prevails here. On the ground floor there are a few commercial units and work-and-live. The work-and-live area also includes a private front yard on the street and private raised gardens in the interior. The second part consists of two objects extended over the pedestrian shopping promenade. One of the objects was subject of my detailed architectural study. There are the most luxurious apartments, ground floor showroom and concept store. The third part consists of a lowered 2-storey embankment building, which by its height provides the rest of the block with a beautiful, unimpeded view of the river. It covers the

An analysis of existing showrooms showed that absence of atmosphere makes it hard for clients to imagine effects in a context, and that lack of guidance by the light makes the experience of the showroom overwhelming or static. Also, clients often prioritize luminaires' design over light effect, even in architectural lighting where design should be negligible. This thesis investigates whether it is possible by prioritizing light effect, to optimize the showroom experience and to direct clients' focus on the light, while minimizing the influence of design on the impression and eventually choice of luminaire. In order to achieve these goals, three main concepts are suggested – guiding light, contrasting atmospheres and sequence of presenting light effects first and luminaires afterwards. These enable good communication about light which is essential for clients to focus on the atmosphere created by the light, rather than price and design. Experiments were conducted in the basement of a Croatian company's office, where the exhibits were not the luminaires, but their light. Visitors' priorities before and after going through the installation changed significantly, which might mean that the light effect made an impact and influenced examinees to base their choice of luminaire more on light effect, than design. It is concluded that the used concepts contributed to putting more focus on the light itself. Instead of focusing solely on light experience or product, a balance between the two was achieved by prioritizing and showing the light effect first, and only afterwards joining it with the product, thus offering visitors a more complete experience of the luminaire.

This thesis deals with the elaboration of construction project documentation of newly built car showroom with authorized service station and financial centre located in the city of Kroměříž. The building was designed as self-standing with one underground and two above ground floors and is conceptually divided into three tracts – car showroom itself, technical facilities and authorized service station. There are underground garages, storage of new cars and technical rooms situated in the basement. Showroom, sanitary facilities and operational premises, separate client services such as reception, new car selling desk, service station desk, spare parts selling desk or reception technician desk are situated on the ground floor. Also there are storage of spare parts, car wash with utility room and facilities for employees of service station. Service station itself and storage of tires are adjacent to these areas. First floor is only partial and includes financial department, offices and directorate. Construction system of this building is designed as reinforced concrete skeleton with cross-reinforced boards. The skeleton is partially blocked by porous concrete blocks 300 mm thick with thermal insulation of mineral wool 200 mm thick (main part) and 160 mm thick (service station, storage). The facade is ventilated and glazed facade system is used.