Ämne: E-handeln är en av de snabbast växande shoppingkanalerna och 2016 utförde konsumenterna 51 procent av sina köp online. Under 2016 ökade e-handeln i Sverige med 16 procent jämfört med år 2015. Men det finns fortfarande många svagheter och konsumenter saknar fysisk kontakt med produkten. Vi kommer i denna uppsats undersöka hur showrooms kan hjälpa till att komplettera e-handel genom att skapa en fysisk plats där kunder kan känna på produkten och sedan beställa hem den.    Problemdiskussion: En orsak till att e-handeln har ökat drastiskt är att konsumenterna får möjlighet till större kontroll genom e-handel där de kan jämföra priser på produkter från olika företag och bekvämlighet i hemleverans, något som fysiska butiker inte erbjuder, men kunderna vill fortfarande ha en möjlighet att fysiskt se produkten innan köp. I vår rapport lyfts fördelarna med fysisk handel och e-handel upp, fördelarna kommer stärkas i ett showroom som kommer arbeta med att komplettera e-handel för konsumenterna. Företag bör idag få insikt i hur man kan arbeta med fysiska och digitala element för att höja tilliten och shoppingupplevelsen för konsumenterna. Vi anser att det behövs skapas en plats där konsumenterna kan gå för att se, testa och känna produkten innan de gör sitt onlineköp då detta är en svaghet med e-handeln.    Syfte: Syftet med denna rapport är att utveckla rekommendationer till företag som vill komplettera e-handeln genom showrooms.      Metod: Studien har grundats på en kvalitativ forskningsmetod och vi har valt att använda en abduktiv forskningsansats. För att kunna komma fram med rekommendationer genom showrooms som kompletterar e-handel har semi-strukturerade intervjuer med konsumenter genomförts för att få en flexibel intervjuprocess.    Slutsats: I studien visar det sig att det finns traditionella konsumenterna som föredrar fysisk handel och de konsumenter som föredrar e-handel men båda var öppna till idén att handla genom showroom. / Topic: Internet shopping is one of the fastest growing shopping channels. In 2016 the consumes did 51 percent of their shopping online. And in between 2015 and 2016 the Swedish internet shopping grew with 16 percent. Even though a lot of consumers shop online a lot of them dislike the fact that they can not physically see and feel the product before buying it. In this report we examine how showrooms can help to complement internet shopping to let consumers see products physically before doing a purchase online.   Problem discussion: One of the reasons that internet shopping has grown this fast is the fact that the consumers get more control during the shopping process. Online the consumers have the ability to compare prices and brands and get comfortable home deliveries. In our report we lift both the advantages of shopping in physical stores and shopping online, these advantages will be combined into a showroom. Companies should get insight in how they can work with physical and digital elements to heighten trust and shopping experience for the consumer. We think there should be a place on the market where consumers can go and, see, feel and experience the product before they buy it online.   Purpose: The purpose is to create recommendations for a showroom so that consumers have the possibility to get into physical contact with the product before they do the shopping online.   Method: The study is based on a qualitative method and an abductive research approach. To create the recommendations for the showrooms that complement internet shopping we have held semistructured interviews with consumers for a flexible and free interview process.   Conclusion: In the conclusion we see that their are some traditional customers that prefer shopping in physical stores and some online consumers that prefer shopping online but both are open to the idea of showrooms where physical store and internet work together.

Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. A survey with 200 participants was carried out with students from the Swedish School of Textiles, to get an understanding of their e-shopping behavior. Findings: It was found that there is an interest in implementing a public showroom. According to the survey results, a majority were in favor of trying on a product before purchasing it. The fashion e-retailers that were interviewed thought that it would be of interest if it would function more as a temporary pop-up solution. Practical implications: The findings are of relevance for fashion e-retailers that are potentially interested in an additional marketing and communication channel for their internal brands. Originality/value: As there was no research regarding Swedish fashion e-retailers attitude towards a public showroom, this thesis contributes with new findings to the academics. Furthermore, it can be used as a guideline to fashion e-retailers in the event of opening of a public showroom. / Program: Master Programme in Fashion Management

Studien syftar till att undersöka och analysera flera olika varumärkens möjligheter att samsas i en stor koncern, samt hur man på bästa sätt exponerar dessa varumärken i ett gemensamt showroom.The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning

<p>The purpose is to improve IKEA´s understanding of how their target group of 12 to 18 years old boys and girls thinks when they visit the showrooms in the department stores. What make them enter the showrooms? Is it the colours, the furniture or the whole concept? How are they inspired to furnish their own room? Do they get ideas from the showrooms or are they looking for a specific furniture? These types of questions have increased young people´s interest for design and decoration over the last decade. It transpires with help from an article written by Vittorio Girotto and Michel Gonzalez how children are influenced in an early age by their own temperament and their natural surroundings. Children reasons and acts according to what they believe adults would have done in a similar situation.The methods that have been used during this project are interviews, surveys, observations, hypothetical persona, persona and ABL (IKEA´s own method). ABL in English stands for “Activity”, “Need” and “Solution”. With help from these methods and articles shows that it is the parents who have the greatest influence on children and youths how they choose to furnish and decorate their room. In the result of this report it is shown what youths think of the existing showrooms and even suggestions how the target group could interact with the showrooms. Suggestion for a “Theme” have been created with help from persona models, observations and interviews based on the target groups own answers. Here you can read what youths think of the existing showrooms, what is missing and what can be improved.</p>

The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data

The thesis is devoted to identifying of the specifics of the sales and stock management of the sales department of the companies CARTec motor Ltd., an authorized dealer of Jaguar, Land Rover and Range Rover and the company Carent Inc., an authorized dealer and official representative of Ford in the Czech market. The aim is to analyze the processes associated with the sale of the new cars and stock management of the sales department for both companies, to identify the specifics and differences of a sector in which the companies operate. Subsequently find problematic activities and the bottlenecks in the new car sales and management of the sales stocks and propose solutions to these specific problems The proposals for solutions of the identified problems and optimization of the individual processes associated with the sale of new cars can not be put into practice and realize due to the reasons of the stringent conditions and requirements from the importers and manufacturers of these brands when operating in an official authorized dealer network. Companies CARTec motor Ltd. and Carent Inc. should therefore continue to keep the same direction and to practice their trade policy as usual, the sales and service departments operate under the environment and conditions which currently rule the official authorized dealer network and Ford brands JLR almost optimally.

The work solves the issue of the creation an internal microclimate in the object of car center. The objective of the work is to design an optimal solution of internal microclimate in the building, its assessment, selection and design of a suitable ventilation system. The results are parts: theoretical, designing and experimental.

The purpose is to improve IKEA´s understanding of how their target group of 12 to 18 years old boys and girls thinks when they visit the showrooms in the department stores. What make them enter the showrooms? Is it the colours, the furniture or the whole concept? How are they inspired to furnish their own room? Do they get ideas from the showrooms or are they looking for a specific furniture? These types of questions have increased young people´s interest for design and decoration over the last decade. It transpires with help from an article written by Vittorio Girotto and Michel Gonzalez how children are influenced in an early age by their own temperament and their natural surroundings. Children reasons and acts according to what they believe adults would have done in a similar situation.The methods that have been used during this project are interviews, surveys, observations, hypothetical persona, persona and ABL (IKEA´s own method). ABL in English stands for “Activity”, “Need” and “Solution”. With help from these methods and articles shows that it is the parents who have the greatest influence on children and youths how they choose to furnish and decorate their room. In the result of this report it is shown what youths think of the existing showrooms and even suggestions how the target group could interact with the showrooms. Suggestion for a “Theme” have been created with help from persona models, observations and interviews based on the target groups own answers. Here you can read what youths think of the existing showrooms, what is missing and what can be improved.

The aim of my thesis was to propose two variants of the steel construction of the car showroom. The ground dimensions of the structure are 35 x 50 meters. The building reaches a height of 8.8 m above the surrounding terrain. The building consists of two parts. The exhibition part of the car showroom will be partially glazed and also includes office space. The second part is the adjacent car workshop. The variants differ in the construction of the enclosure of the exhibition part of the car showroom. The work includes two static designs of the supporting steel structure of the car showroom. The winning variant of the frame construction a solution of selected details and drawing documentation.

This Master’s thesis deals with the design and elaboration of project documentation for the construction of a multifunctional building in Pardubice. The building is located on plots No. 2426/35 and 2426/36, in the cadastral area of Pardubice. It is located in an area close to the city center. There used to be barracks in this place. The outline of the house is "bitten" L-shaped. The building consists of civic amenities, where there are Alza showrooms, musical instrument showrooms, cafes, rehabilitation centers and massage centers. Another part are offices. All floors are barrier-free. The building has no basement. The main arterial communication of the house passes through the hall, which goes diagonally through the building. This corridor connects the individual establishments, technical facilities, stairs, elevator, and parking lot behind the building. Movement between individual floors is ensured by a monolithic staircase and an elevator. The building also includes a parking area for cars, access road and another garden with space for outdoor seating. The building is based on strip foundation and pad footing foundation made of plain concrete. The load-bearing structures are made of ceramic and brick blocks and columns. The building has a longitudinal compositional system. The ceilings are designed as reinforced concrete slabs. The exterior walls are plastered with thermo-insulating plaster. The walls in the roof entrance section are contact-insulated with mineral wool. In the place of the plinth, the insulation is made through extruded polystyrene. The roofing is designed as a single-skin flat roof with rainwater outlet/roof outlet. Next to the land there is a local road.