The current study examines the construct of relationship social comparison orientation, which deals with an individual's propensity to compare his or her romantic relationship to that of others' romantic relationships on various dimensions, in both dating and married samples. The study also examines the role of relationship uncertainty and self uncertainty as an inducement or precondition to relationship comparison tendencies in both groups. 204 married individuals were recruited through The University of Iowa employee pool and 270 dating individuals were recruited to participate using the Elementary Psychology research pool. Dating and married individuals completed questionnaires related to relationship social comparison orientation, general social comparison orientation, and personality traits. A subset of married individuals' spouses also completed questionnaires to report as informants on their partners' relationship comparison tendencies, general social comparison orientation and personality. Findings show that married individuals report higher levels of relationship and self certainty and satisfaction than dating individuals. Factor analyses of the Relationship Social Comparison Measure (RSCM; Smith LeBeau & Buckingham, 2008) and relationship comparison tendencies items produced an interpretable and replicable three factor structure, in both samples, of: 1) general relational comparisons, 2) relational comparisons with positive affect and 3) relational comparisons with negative affect. Dating individuals reported more frequent engagement in general relational comparisons and relational comparisons with negative affect. General relational comparisons and negative affect relational comparisons factor scales were significantly, negatively associated with satisfaction in both dating and married samples; in contrast, however, general social comparison orientation was unrelated to satisfaction. Findings, additionally, show significant convergence on self-reported and spouse ratings of personality, in the married sample, for Big 5 traits as well as for relational comparison tendencies and general social comparison orientation. Positive affect relational comparisons were found to have a small positive association with satisfaction, suggesting that some comparison processes are not maladaptive and may serve to bolster relationship functioning.

This research examined the role that idealised image characteristics have in determining post-exposure body image and amount of self-reported social comparisons. This was tested by exposing female undergraduate students to media-portrayed idealised images that varied in their level of relevance, salience, or attainability. A negative impact of these images was indicated by greater post-exposure body dissatisfaction and body size estimation inaccuracy. In contrast, a positive impact was considered to have occurred when body dissatisfaction decreased and body size estimation was more accurate. If the images had a neutral impact on body image, one would expect little difference between groups or over time. A further aim was to determine whether a higher level of trait tendency to compare was related to more negative responding at post-exposure. In addition, thin ideal internalisation and restraint were examined as possible moderators. Studies 1, 2a, 2b, and 3 indicated that idealised image relevance and salience had little differential impact on post-exposure body image. That is, exposure to thin idealised images, irrespective of the salience and relevance manipulations, resulted in similar post-exposure body dissatisfaction and body size estimation. In contrast to this, the attainability of the image seemed to influence post-exposure responding, at least in terms of body size estimation (Study 4). Higher trait tendency to compare was associated with a greater amount of self-reported comparison with the images, but had little impact on body image. Surprisingly, these results were not moderated by thin ideal internalisation or restraint. The role of individual differences was explored with additional analyses in Study 5, which revealed that, when the power is sufficient, thin ideal internalisation, restraint, and self-reported comparisons with the images predicted post-exposure body dissatisfaction, but not body size estimation. Overall, this program of research suggests that idealised image features do not play a vital differential role in determining post-exposure body image, unless it is the body itself that is being manipulated. Results from this research support the idea that the mere presence of an idealised body is sufficient to activate negative responses, and there was little, if any, evidence for the occurrence of positive responses. These findings are discussed in terms of social comparison and schema theory, and in terms of their practical implications.

This research examined the role that idealised image characteristics have in determining post-exposure body image and amount of self-reported social comparisons. This was tested by exposing female undergraduate students to media-portrayed idealised images that varied in their level of relevance, salience, or attainability. A negative impact of these images was indicated by greater post-exposure body dissatisfaction and body size estimation inaccuracy. In contrast, a positive impact was considered to have occurred when body dissatisfaction decreased and body size estimation was more accurate. If the images had a neutral impact on body image, one would expect little difference between groups or over time. A further aim was to determine whether a higher level of trait tendency to compare was related to more negative responding at post-exposure. In addition, thin ideal internalisation and restraint were examined as possible moderators. Studies 1, 2a, 2b, and 3 indicated that idealised image relevance and salience had little differential impact on post-exposure body image. That is, exposure to thin idealised images, irrespective of the salience and relevance manipulations, resulted in similar post-exposure body dissatisfaction and body size estimation. In contrast to this, the attainability of the image seemed to influence post-exposure responding, at least in terms of body size estimation (Study 4). Higher trait tendency to compare was associated with a greater amount of self-reported comparison with the images, but had little impact on body image. Surprisingly, these results were not moderated by thin ideal internalisation or restraint. The role of individual differences was explored with additional analyses in Study 5, which revealed that, when the power is sufficient, thin ideal internalisation, restraint, and self-reported comparisons with the images predicted post-exposure body dissatisfaction, but not body size estimation. Overall, this program of research suggests that idealised image features do not play a vital differential role in determining post-exposure body image, unless it is the body itself that is being manipulated. Results from this research support the idea that the mere presence of an idealised body is sufficient to activate negative responses, and there was little, if any, evidence for the occurrence of positive responses. These findings are discussed in terms of social comparison and schema theory, and in terms of their practical implications.

This research examined the role that idealised image characteristics have in determining post-exposure body image and amount of self-reported social comparisons. This was tested by exposing female undergraduate students to media-portrayed idealised images that varied in their level of relevance, salience, or attainability. A negative impact of these images was indicated by greater post-exposure body dissatisfaction and body size estimation inaccuracy. In contrast, a positive impact was considered to have occurred when body dissatisfaction decreased and body size estimation was more accurate. If the images had a neutral impact on body image, one would expect little difference between groups or over time. A further aim was to determine whether a higher level of trait tendency to compare was related to more negative responding at post-exposure. In addition, thin ideal internalisation and restraint were examined as possible moderators. Studies 1, 2a, 2b, and 3 indicated that idealised image relevance and salience had little differential impact on post-exposure body image. That is, exposure to thin idealised images, irrespective of the salience and relevance manipulations, resulted in similar post-exposure body dissatisfaction and body size estimation. In contrast to this, the attainability of the image seemed to influence post-exposure responding, at least in terms of body size estimation (Study 4). Higher trait tendency to compare was associated with a greater amount of self-reported comparison with the images, but had little impact on body image. Surprisingly, these results were not moderated by thin ideal internalisation or restraint. The role of individual differences was explored with additional analyses in Study 5, which revealed that, when the power is sufficient, thin ideal internalisation, restraint, and self-reported comparisons with the images predicted post-exposure body dissatisfaction, but not body size estimation. Overall, this program of research suggests that idealised image features do not play a vital differential role in determining post-exposure body image, unless it is the body itself that is being manipulated. Results from this research support the idea that the mere presence of an idealised body is sufficient to activate negative responses, and there was little, if any, evidence for the occurrence of positive responses. These findings are discussed in terms of social comparison and schema theory, and in terms of their practical implications.

This research examined the role that idealised image characteristics have in determining post-exposure body image and amount of self-reported social comparisons. This was tested by exposing female undergraduate students to media-portrayed idealised images that varied in their level of relevance, salience, or attainability. A negative impact of these images was indicated by greater post-exposure body dissatisfaction and body size estimation inaccuracy. In contrast, a positive impact was considered to have occurred when body dissatisfaction decreased and body size estimation was more accurate. If the images had a neutral impact on body image, one would expect little difference between groups or over time. A further aim was to determine whether a higher level of trait tendency to compare was related to more negative responding at post-exposure. In addition, thin ideal internalisation and restraint were examined as possible moderators. Studies 1, 2a, 2b, and 3 indicated that idealised image relevance and salience had little differential impact on post-exposure body image. That is, exposure to thin idealised images, irrespective of the salience and relevance manipulations, resulted in similar post-exposure body dissatisfaction and body size estimation. In contrast to this, the attainability of the image seemed to influence post-exposure responding, at least in terms of body size estimation (Study 4). Higher trait tendency to compare was associated with a greater amount of self-reported comparison with the images, but had little impact on body image. Surprisingly, these results were not moderated by thin ideal internalisation or restraint. The role of individual differences was explored with additional analyses in Study 5, which revealed that, when the power is sufficient, thin ideal internalisation, restraint, and self-reported comparisons with the images predicted post-exposure body dissatisfaction, but not body size estimation. Overall, this program of research suggests that idealised image features do not play a vital differential role in determining post-exposure body image, unless it is the body itself that is being manipulated. Results from this research support the idea that the mere presence of an idealised body is sufficient to activate negative responses, and there was little, if any, evidence for the occurrence of positive responses. These findings are discussed in terms of social comparison and schema theory, and in terms of their practical implications.

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Denna studie undersöker hur mödrars sociala jämförelser påverkar deras upplevda tilltro till att hantera specifika situationer inom föräldrarollen. Därtill undersöker studien om det är skillnad på att jämföra sig uppåtgående eller nedåtgående. Studiens urval består av 205 mödrar med barn i åldrarna 0-5 år, boendes i Sverige. Data har samlats in online och offline vid två tidpunkter (T1 och T2) med ett års mellanrum. Resultatet visar att sociala jämförelser inte påverkar mödrars upplevda tilltro i sig, specifikt uppåtgående jämförelser gör det. En spekulativ förklaring till resultatet är att sociala jämförelser kan ha en effekt på mödrars upplevda tilltro för stunden medans uppåtgående jämförelser påverkar långsiktigt. / The purpose of the study was to examine how mothers social comparison affect their believed self-efficacy managing specific situations within the parental role. Furthermore, the study has included a distinct difference between upward social comparison and downward social comparison to further emphasize the different outcomes of the two. The sample was based on 205 mothers with children ranging from ages 0-5 all based in Sweden. Data for the study was collected during two different occasions (T1 & T2) with a one year span in between them. The result showed in general, social comparison does not affect mothers believed self-efficacy per se, upward comparison do. A speculative explanation to the result is that social comparisons might have an effect on mothers self-efficacy in the moment while upward comparison have a long term effect.

When people are asked to compare themselves to others, they frequently engage in self-enhancement. Further, prior work has shown that when engaging in self-enhancement, people tend to downplay how often they engage in negative behaviors to a greater extent than they highlight how often they engage in positive behaviors. Interestingly, the opposite pattern is shown for traits: people highlight their positive traits to a greater extent than they downplay their negative traits. In the current work, we examined direct and indirect social comparisons for sets of health, eating, social, and moral dimensions. Across our first 7 studies, we demonstrated that people downplayed negative aspects of the self to a greater extent than they highlighted positive aspects of the self when the aspect was not self-relevant, while people showed little to no preference for downplaying negative aspects of the self relative to highlighting positive aspects of the self when the aspect was self-relevant. In Study 8, we demonstrated that this pattern is partially mediated by recall of feedback about the average other student, but not by recall of one’s self-standing. Together these findings integrate the different patterns of self-enhancement shown for behaviors and traits by demonstrating that differences in the self-relevance of the dimension may be the best cue as to whether people are most likely to self-enhance by downplaying negatives or emphasizing positives. / 10000-01-01

Menopause is a biological change that affects the aging woman at some point in her life. Hormone replacement therapy (HRT) has been a primary medical intervention for decades, and this study explores how HRT products are marketed to women experiencing menopause through direct-to-consumer (DTC) drug ads. Through a qualitative analysis of DTC ads and interviews with women experiencing menopause symptoms, this research investigated their perspective on HRT drug ads to understand if women respond to this type of advertising. Women’s understanding and experiences concerning menopause are influenced by a number of factors and can vary depending on the meanings that are associated with menopause. In U.S. culture, physical appearance is emphasized above other characteristics, so menopause and other signs of aging chge the beauty ideal. Media portrayals of women too often value youth and ideal beauty, with direct-to-consumer (DTC) ads reinforcing this notion by emphasizing how women can remain young, fight the signs of aging, and maintain their vitality by using HRT products. Women also feel conflicted about their bodies as they age because of these dominant standards that can then lead to negative body image. Social comparisons are an inherent process guiding behavior and experiences that affect how people understand themselves (Corcoran, Crusius, & Mussweiler, 2011). People look at others and to media images of others, relating that information to themselves as a way to measure what they are and aren’t capable of. When advertisements construct menopause as a deficiency that women need to treat with medications, women compare themselves to mediated images as they try to understand their menopause experience. Ads analyzed for this study presented messages that women need medication to maintain healthy activities during and after menopause. Most of the ads focused on painful sex that can happen with menopause but nearly all of the participants agreed that these ads did not relate to their experiences. This research found that women don’t believe menopause is a disease to be treated but if medications are used, it should be for the shortest time possible and only if the symptoms drastically interfere with a woman’s quality of life. Through these interviews with menopausal women and analysis of HRT ads, this study adds to limited current research on DTC ads for hormone replacement therapies and menopause.

<p>Tidigare forskning har visat att kvinnor jämför sig socialt för att utvärdera sig själva vid exponering för medialt idealiserade bilder av kvinnor i TV, tidningar och pornografiskt material. Aktuell studie avsåg att undersöka dessa typer av media och social jämförelses påverkan på kvinnors globala, kroppsliga och sexuella självkänsla. Etthundratjugo kvinnor besvarade en enkät innehållande reliabla skalor samt egenutformade frågor. Resultatet visade signifikanta effekter av social jämförelse på kvinnors globala självkänsla. Huvudeffekt av pornografikonsumtion på sexuell självkänsla påträffades. Inga signifikanta effekter av konsumtion av media innehållande idealiserade bilder av kvinnor på global och kroppslig självkänsla kunde finnas. Studiens resultat har bidragit till ytterligare kunskap kring social jämförelses påverkan på kvinnors globala självkänsla och kunskap om pornografikonsumtions påverkan på kvinnors sexuella självkänsla.</p>