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Evaluating the tension with a not-for-profit organization, when developing a business model for the maintenance of a sustainable profitable business ventureMosek, Linda. January 2007 (has links)
Thesis (PhD) -- Swinburne University of Technology, Australian Graduate School of Entrepreneurship, 2007. / [Submitted in partial fulfilment of the requirements of the degree of Doctor of Philosophy, Australian Graduate School of Entrepreneurship, Swinburne University of Technology, 2007]. Typescript. Includes bibliographical references (p. 206-214).
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The cultivation and trust-based application of tacit knowledge within a product development organization /Karesh, Michael Alan. January 2003 (has links)
Thesis (Ph. D.)--University of Chicago, Dept. of Sociology, December 2003. / Includes bibliographical references. Also available on the Internet.
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L’évaluation, un objet politique : le cas d’étude de l’aide au développement / The politics of evaluation : the case of development aidLaporte, Camille 23 March 2015 (has links)
Cette thèse analyse la construction et la diffusion d’une bonne pratique de l’évaluation dans le secteur de l’aide au développement. D’un point de vue historique, l’auteure étudie comment l’évaluation est passée d’une pratique marginale des organismes d’aide au développement dans les années 1960, à un passage obligé de tous les programmes d’aide dans les années 2000. Ensuite, l’auteure réalise une étude sociologique de l’acteur qu’est l’évaluateur dans le système international de l’aide au développement. Elle étudie son influence auprès des autres acteurs de ce système, ainsi que sa capacité à légitimer et à diffuser son expertise. Elle montre comment les évaluateurs se professionnalisent par la création de « communautés de pratique » au Nord et au Sud. Enfin, l’auteure s’intéresse aux effets de « déclassement » que produit l’évaluation sur les acteurs de l’aide au développement du Nord et du Sud. Elle analyse comment l’évaluation, en produisant un jugement de valeur sur les politiques de développement des donateurs et des bénéficiaires, conduit à les mettre en concurrence et à discriminer les moins performants ; performance déterminée de manière subjective. L’objectif de l’auteur est de montrer que l’évaluation est un objet politique, dans la mesure où sa mise en pratique est déterminée par l’environnement politique dans lequel elle intervient, et où elle influence à son tour les politiques des donateurs et des bénéficiaires de l’aide au développement. / This thesis analyses the construction and propagation of a best practice of the evaluation in the development aid sector. From a historical perspective, the author studies how, between 1960s and 2000s, evaluation went from being a marginal practice of development aid bodies to being a compulsory part of aid programs. The author then conducts a sociological study of the role played evaluators within the international system of development aid. She studies their influence over the other participants of this system, as well as their capacity in legitimising and in diffusing their expertise. She highlights how evaluators professionalise themselves by creating “practice communities” in the North and in the South. Finally the author looks at the consequences that the “downgrading” stemming from evaluation have on actors who take part in development aid in the North and South. She analyses how evaluation -- by creating a value judgment on the development policies of both donors and beneficiaries -- results in creating competition among these actors and in the discrimination of those that are least performing – a performance itself subjectively determined. The author’s aim is to show that evaluation is a political tool, in that its use is determined by the political environment in which it is conducted, and where it then influences the policies of development aid donors and beneficiaries.
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Approche socio-anthropologique d'une reconversion industrielle : de l'horlogerie aux microtechniques à Besançon / From horlogerie to microtechniques : industrial restructuring bisontineCournarie, Emmanuelle 06 January 2011 (has links)
Pendant près de deux siècles, les générations d'horlogers bisontins se sont transmis valeurs, savoirs,passion pour ce métier qui s'est ancré fortement dans le territoire bisontin. Lorsque l'innovationtechnique du quartz remet en question la production horlogère traditionnelle dans les années 1970,la fabrication de montres disparait. Lui succède alors une activité centrée sur les “microtechniques”,présentée communément comme l'héritière des savoirs horlogers. Quelle est la nature véritable decet héritage ? Dans le cadre de notre thèse, nous tentons de répondre à cette question, en analysantle processus de reconversion de l'industrie horlogère vers les microtechniques. Nous cherchons àcomprendre comment des catégories professionnelles autrefois réunies autour d'un projet communet réunies par une culture collective fortement cohésive se désolidarisent dans un contexte de crise.Les places occupées dans le système initial ont lentement façonné des identités spécifiques,masquées pourtant par la culture collective. Dans une période d'instabilité provoquée par desbouleversements environnementaux, ces identités s'affirment et les normes, représentations etvaleurs de chaque groupe produisent des logiques d'acteurs différentes. Le groupe capable de puiserdans ses ressources pour s'adapter aux transformations de l'environnement acquiert le pouvoir, qued'autres perdent en refusant le changement. L'orientation de l'activité vers le secteur desmicrotechniques peut donc être envisagée comme une stratégie favorable à la pérennisation dessavoirs d'une des catégories en présence. Plutôt qu'un simple phénomène d'ajustement à desnouvelles contraintes économiques et techniques, le changement peut donc être analysé – aussi –comme un phénomène microsocial, résultat de logiques d'acteurs et de luttes pour la maîtrise del'avenir d'une industrie territorialisée / For nearly two centuries, generations of clockmakers from Besançon have transmitted their values,knowledges and passion for this job that has deeply rooted into Besançon territory. In the 70's, thenew "quartz" technic questioned the traditional clock-making and the traditional watchmakingdisappeared. Then come the turn of an activity based on microtechnics, wich is seen as the legacy ofclock-making knowledge. What is the true nature of this legacy ? Throughout our Phd, we fried toanswer this question, analysing how the watchmaking industry evolved to microtechnics. We triedto anderstand how the professional categories, that used to be united around a common project andunited by a higly cohesive culture, set apart in a crisis time. The jobs wich were initially occupedcreated little by little some specific identities, hidden however by the global culture. In this periodof relative instability caused by environnemental changes, these identities assert and the normes,representations and values of each group create different logics. The group wich is abble to drowfrom it's own resources to adapt itself to the environnemental changes gets the power that otherslose when they refuse these changes. Thus, the orientation of this activity to the microtecnics sectorcan be conceived as a stratégy wich would help the knowledge of one of the present categoriesperpetuate. Rhater than a simple adjusting phenomenon to new economical and technical contraints,this change can therefore be also analysed as a microsocial phenomenon resulting from logics andfights to master the future of this territorialized industrie
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Conflitos organizacionais na indústria da tecnologia da informação da região de Campinas/SP: Relações entre os departamentos de Engenharia, Produção e QualidadeGomes, Geovane Ferreira 13 March 2015 (has links)
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Previous issue date: 2015-03-13 / Financiadora de Estudos e Projetos / This research aims to discuss the organizational conflict among the departments of Production, Quality and Engineering within the consumer goods manufacturing industry of information technology in the region of Campinas/SP. Describes situations where the conflict was observed in one of the companies in the region. From this description and theoretical research on the subject, a questionnaire is prepared which is subjected to 78 professional staff of those departments who have worked in this company and in at least one other company in this sector in the region of Campinas. These professionals were categorized from two vectors: the Department in which they work (Production, Quality or Engineering), and if they were part of the technical body (composed of Engineers, Technicians, Analysts and Technical Managers), or Staff operating body (composed of Supervisors and Operation Managers). Theoretical analysis on the topic is made taking as central axis the Sociological Theory of Conflict of Georg Simmel, for whom the conflict is positive and element constructor of social relations. The questions to be answered are related to the identification of the structural conditions of conflict, understanding if the same is seen as positive or negative by the surveyed ones, if the conflict promotes the change in the structure of the Organization, and if is contained in the observed Organization or whether it is something common to other companies in the region. The answers of the surveyed ones point out that the Department in which they work, the type of position or function, the performance appraisal system and the dynamics of information technology industry operate as structural elements of the conflict. Moreover, the organizational conflict evaluated do not presents itself as positive by tensing the structure instead of overcoming it, and do not enable the maintenance or improvement of the Organization in its positioning in the consumer market share. It is still seen by respondents as common to companies in the region. The survey responses also point to the failure of sociological theory of Simmel in analyzing the conflict in environments where it is uneventful, because it is unable to produce transformation in the social structure of the Organization, and because there are generalizations in his normative theory about the conflict that have not been verified in practice. / Esta pesquisa se propõe a discutir o conflito organizacional entre os departamentos de Produção, Qualidade e Engenharia no interior da indústria manufatureira de bens de consumo da tecnologia da informação na região de Campinas/SP. Descreve situações em que o conflito foi observado em uma das empresas presentes na região. A partir desta descrição e do levantamento teórico a respeito do tema, é elaborado um questionário que é submetido a 78 profissionais do staff desses departamentos que tenham trabalhado nesta empresa e em pelo menos mais uma empresa desse setor na região de Campinas. Esses profissionais foram categorizados a partir de dois vetores: o departamento em que trabalham (Produção, Qualidade ou Engenharia), e se faziam parte do corpo técnico, composto por Engenheiros, Técnicos, Analistas e Gerentes Técnicos, ou do corpo operacional do Staff, composto por Supervisores e Gerentes de Operação. A análise teórica sobre o tema é feita tomando como eixo central a teoria sociológica do conflito de Georg Simmel, para quem o conflito é positivo e elemento construtor de relações sociais. Tem como questões a serem respondidas a identificação das condições estruturais do conflito, entender se o mesmo é visto como positivo ou negativo pelos pesquisados, se o conflito promove a mudança na estrutura da organização, e se está contido na organização observada ou se é algo comum às demais empresas do ramo na região. A resposta dos pesquisados aponta que o departamento em que trabalham, o tipo de cargo ou função, o sistema de avaliação de desempenho e a dinâmica da indústria da tecnologia da informação operam como elementos estruturadores do conflito. Além disso, o conflito organizacional avaliado não se apresenta como positivo por enrijecer a estrutura em vez de superá-la, e por não viabilizar a manutenção ou melhoria da organização no seu posicionamento na fatia do mercado consumidor. É visto ainda pelos pesquisados como comum às empresas da região. As respostas dos questionários apontam também para a insuficiência da teoria sociológica do conflito de Simmel em analisar o conflito em ambientes em que o conflito é rotineiro, por se mostrar incapaz de produzir transformação na estrutura social da organização, e por demonstrar que há generalizações em sua teoria normativa a respeito do conflito que não foram verificadas na prática.
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La valeur des réclamations et la réaction économique. Sociologie et histoire d'un phénomène gestionnaire / The value of complaints and the economic reaction. Sociology and history of a managerial phenomenonGiry, Benoit 12 December 2016 (has links)
Pourquoi et comment les grandes entreprises traitent-elles les réclamations de leur clientèle ? Quels effets ce traitement a-t-il sur les régulations internes des firmes ? Que peut espérer le réclamant ? Cette thèse se propose de traiter ce faisceau de questions par une enquête ethnographique menée dans deux grandes entreprises françaises. S’appuyant sur l’outillage analytique développé par Albert O. Hirschman, elle propose une description historique et sociologique des pratiques de traitement des réclamations. Ainsi, elle souhaite contribuer à la problématique de l’influence du destinataire final d’une marchandise sur les entreprises qui la produisent et la vendent. / Why and how do large companies deal with customer complaints? What effects does this treatment have on the internal regulation of firms? What can the customer expect? This thesis proposes to deal with this set of questions by an ethnographic survey conducted in two large French companies. Based on the analytical tools developed by Albert O. Hirschman, it provides a historical and sociological description of the complaint-handling practices. Thus, it wishes to contribute to the question of the influence of the client of a commodity on the companies that produce and sell it.
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L'union fait la force : la bonne famille en ses réseaux. L'ascension prodigieuse des Cibiel, du colportage à la haute finance (1754-1914). Théorie de l'acteur stratégique appliquée à l'Histoire de la famille / "Unity is Strength" : A Family and its Networks. The prodigious rise of the Cibiel family, from peddling to high finance (1754-1914). Theory of strategic player applied to family HistoryMalgras, Philip 18 January 2018 (has links)
La présente thèse vise à déterminer les ressorts de l’ascension sociale des Cibiel, entre 1754 et 1914, organisée durant quatre générations sur un mode collectif, au cours de laquelle ils passent du colportage local entre montagne du Cantal et plaines, au négoce et à la finance au niveau national puis international : ils édifient, à partir du textile et du Sud-ouest, un empire financier et industriel dans tous les domaines de la Révolution industrielle – transports, secteur minier et métallurgique et dérivés, modernisation urbaine – complété par un patrimoine foncier de premier ordre. L’analyse de cette mutation progressive permet de comprendre quelles sont les stratégies et les logiques mises en œuvre par les différents « acteurs » de la famille, mettant en synergie jeux communs et jeux individuels pour conquérir un pouvoir économique et sociopolitique majeur au sein des réseaux d’élites, à partir d’un réseau familial insolite implanté dans une logique de comptoirs à l’image de celui des Rothschild. La mobilisation de la méthodologie d’analyse des réseaux et de la sociologie des organisations, notamment la théorie de « l’acteur stratégique » de Michel Crozier et Erhard Friedberg, pour étudier la dynamique des Cibiel, permet de mesurer à quelles conditions « l’union fait la force ». Alors que la succession d’un « acteur-clé » aux trois premières générations joue un rôle moteur pour le collectif familial, la rupture introduite par une « stratégie d’affrontement » intrafamiliale à la dernière génération marque la fin de la « bonne fortune » prodigieuse de la famille Cibiel et de sa success story singulière. / The present thesis aims at determining the origins and forces of the social climbing of the French family Cibiel, between 1754 and 1914, through four generations. Within these 160 years, the family rose from local peddling to international trade and finance. Starting from textile trading in the Southwest of France, the Cibiels gradually built a financial and industrial empire which stretched over all the fields impacted by the Industrial Revolution — transports, mining, metallurgy, urban modernizing —, and accumulated a considerable estate. The analysis of this gradual transformation enables the understanding of the strategies and logics implemented by the various "players" of the family. They forged synergistic common games and individual games to conquer a major economic and socio-political power within elite networks. Their social climbing hinges on an unusual family network, that developed itself through a counters approach, similar to the Rothschilds network. The network analysis and the sociology of organizations methodologies have been used, particularly the "strategic player" theory of Michel Crozier and Erhard Friedberg, to study the Cibiels’ dynamics. They support the assessment of what makes unity a strength. The emergence of a "key player" at each of the first three generations plays a leading role in the family collective. With the break introduced by an intrafamilial "confrontational strategy" at the last generation came the end of the prodigious "good fortune" of the Cibiel family and of its singular success story.
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Espaço, identidade e poder: esboço de uma teoria morfogenética e morfostática para a sociologia das organizaçõesPimentel, Thiago Duarte 17 December 2012 (has links)
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Previous issue date: 2012-12-17 / Esta tese se insere, ontológica e epistemologicamente, na perspectiva do realismo crítico. Nela propõe-se a reafirmação da dimensão ontológica da realidade (a qual Bhaskar chamou de intransitiva), bem como seus rebatimentos na dimensão epistemológica (ou transitiva da realidade) que trata da possibilidade do conhecimento e das condições para sua ocorrência. Este enquadramento fornece, no âmbito da teoria social, uma forma de tratar da ontologia social e a natureza das relações entre agência e estrutura, que situa a discussão sobre o processo de estruturação da ação coletiva e seu resultado, em termos de elaboração de uma “entidade” socialmente real. Partindo do estado da arte dos estudos sobre as organizações, bem como a teorização acerca da categoria “coletivos” dentro da literatura da teoria social realista, identificou-se uma dupla lacuna: (1) nos estudos sobre as organizações, verifica-se a ausência de coerência e cumulatividade dos conhecimentos do campo, que é marcado por uma profunda dispersão de teorias e correntes orientadas por distintas tradições de pesquisa, todas, porém, tendo em comum sua filiação ao paradigma filosófico científico do positivismo e (2) nem a teoria social em geral e nem a teoria social realista elaboraram um relato que fosse capaz de dar conta e integrar, coerente e adequadamente, a categoria organização à sua proposta de teorização da realidade, restando por se fazer um relato específico que buscasse atacar o problema da organização (grupos sociais estruturados), como sugere Elder-Vass (2010). Visando endereçar esforços para a melhor compreensão desta questão, o objetivo, então, desta tese foi identificar as estruturas gerativas e suas tendências (poderes causais), bem como as circunstâncias em que elas são ativadas (mecanismos causais), que permitem a existência e a emergência das organizações como entidades coletivas reais. Para a realização deste estudo, recorreu-se, metodologicamente, a uma pesquisa teórica (ECO, 2001, p.11), amparada por procedimentos analíticos de coleta e tratamento dos dados de caráter hermenêutico. Como resultados, identificou-se a existência de três estruturas gerativas – o espaço, a identidade e o poder –, envolvendo diferentes componentes que se manifestam sob diferentes modos de realidade (material, ideal e social, respectivamente), cujos processos de enquadramento e fixação, de identificação e diferenciação, e de delegação e representação (respectivamente) conduzem às interações entre os indivíduos e à aquisição de padrões específicos bem como à mudança estrutural, morfológica e causal, atribuindo diferentes poderes causais a cada um desses estágios: aproximação e agregação, no momento 1 (M1); criação de uma unidade (exterior e irredutível ao indivíduo) e coesão diferentes de outras entidades, no momento 2 (M2) e, por fim, a instauração de uma ordem e capacidade de intervenção deliberada na realidade social, em âmbito institucional, no momento 3 (M3). Os três momentos sintetizados estão relacionados por meio da proposição de um modelo teórico de análise morfogenética da estruturação da ação coletiva. Apesar de este modelo se aplicar especificamente à análise da ação coletiva e de não ter sido validado empiricamente, sua contribuição original reside no fato de fornecer a elaboração de um quadro teórico suficientemente amplo e, ao mesmo tempo, específico para a análise das organizações, em particular, e da ação coletiva, em geral, em especial quando acrescentamos sua interface com a orientação ontológica e epistemológica do realismo crítico. Empiricamente, esta proposta traz um relato preciso de integração dos níveis micro e macro da realidade, por meio da atuação específica das organizações e instituições no nível mesossocial, que poderá ser aplicado para intervenção na realidade. / This thesis falls, ontologically and epistemologically, in the perspective of critical realism. The later proposes the reclaiming of (the ontological dimension of) reality (which Bhaskar called intransitive one) and its repercussions on the epistemological dimension (or transitive one) of reality, which deals with the possibility of knowledge and the conditions for its occurrence. This framework provides, in social theory, one way to address the social ontology and the nature of the relationship between agency and structure, which places the discussion of the structuring process of collective action and its outcome in terms of developing an "entity" socially real. Based on the state of the art of studies on organizations as well as theories about the category "collectives" in the literature of social theory, and in particular in the realist social theory, we identified a double gap: (1) studies on organizations there is a lack of coherence and cumulative knowledge of the field, which is marked by a deep scattering theories and currents driven by distinct research traditions. Nevertheless, all these traditions have in common their affiliation to the philosophical paradigm of scientific positivism; (2) neither social theory in general nor realist social theory produced an integrative and coherent report to the organization category. Thus, it remains to be done a specific report that called for attacking the problem of organization (structured social groups), as suggested by Elder-Vass (2010). Aiming to address efforts to better understand this issue, then, the objective this thesis was to identify the generative structures and its trends (causal powers), as well as the circumstances under which they are activated (causal mechanisms) that enable the existence and emergence of organizations as real collective entities. Methodologically this study was conducted in a form of a theoretical research (ECO, 2001, p.11), which was supported by analytical procedures for the collection and processing of data hermeneutic character. As a result, we identified the existence of three generative structures: space, identity and power. These structures involves different components that are manifested in specific modes of reality (material, social and ideal, respectively), whose the process of framing and mounting, identification and differentiation, and delegation and representation (respectively) lead to interactions among individuals purchasing patterns and structural change, morphological and causal, assigning different causal powers of each of these stages: approximation and aggregation, which was called “moment 1” (M1); the creating an unit (exterior and irreducible to the individual) and cohesion of different entities, called “moment 2” (M2); and, finally, the establishment of a command and ability to deliberate intervention in social reality, at institutional, called “moment 3” (M3). The three summarized moments are related each one by proposing a theoretical framework of the structure of collective action in a morphogenetic way. Although this model applies specifically to the analysis of collective action and has not been empirically validated, its original contribution lies in the fact provide the development of a theoretical framework sufficiently broad and simultaneously specific for the analysis of organizations, in particular, and collective action, in general. This is true especially when we add its interface with the ontological and epistemological orientation of critical realism. Empirically, this proposal provides an accurate account of the integration of micro and macro levels of reality, through the realization of specific organizations and institutions in mesossocial level. The correct knowledge of this level can be applied to intervention in reality.
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Do confronto à governança ambiental: uma perspectiva institucional para a Moratória da Soja na Amazônia / From conflict to environmental governance: an institutional perspective for the soybean Moratorium in the Amazon ForestFatima Cristina Cardoso 13 October 2008 (has links)
Este estudo analisa como mudanças institucionais no mercado da soja brasileiro proporcionam as condições para negociação de um sistema de governança ambiental para a produção na Amazônia. Em junho de 2006, as principais agroindústrias anunciaram um acordo inédito parao setor agrícola do país: Elas se comprometeram a não comercializa a colheita produzidas em novas áreas desmatadas da floresta amazônica. Esse acordo ficou conhecido como a Moratória da Sója e deu origem a um sistema de segurança multistakeholders para conter o avanço da produção sobre a floresta. O comportamento dos atores ligados à agroindústria da soja é a face mais visível de um fenômeno social que também tem seus componetes econômicos, culturais e políticos. O arranjo que surgiu no campo da soja faz parte de um movimento que se espalha por vários mercados contemporâneos, onde cada vez mais as organizações, em vez de esperar pelo Estado antecipam-se criando sistemas voluntários de gestão ambiental, por meio de protocolos e acordos voltados a reduzir os impactos ambientais negativos daquilo que fazem. A decisão de decretar a moratória e a consequente criação de um comitê de governança ambiental é analisada sob uma perspectiva histórica, na qual grupos dominantes e desafientes constantemente disputam nos campos sociais a definição das instituições que dão estabilidade aos mercados. A partir de novas vertentes teóricas da nova sociologia econômica e da teoria das organizações, as ações tomadas pela agroindústria são vistas não apenas como escolha racional a partir dos recursos internos das empresas e dos sinais do mercado, mas como resposta a pressão externa por legitimidade. / This study focus on how institutional changes in the soybean market generated conditions to setting an environmental governance system for production in the Amazon region. On June 2006, the main soybean and trading companies working in Brazil reached an unprecedented agreement on not to trade soy grown in newly deforested area in the Amazon. The agreement was named Soybean Moratorium in the Amazon and led to the creation of the Soya Working Group, a multistakeholder arrangement to curb production from spreading throughout the forest. The soybean industry actors behavior is part of a broader complex social phenomenon, which also includes economic, cultural and political components. The new institutional arrangement in the soybean organizational field is connected to a broader move spreading on several contemporary markets, in which organizations, instead of waiting for State regulations, adopt initiatives, such as voluntary systems of environmental management through alliances, agreements and certifications systems, to control the negative impacts of their activities. The new attitudes are explained from a historical perspective, in which dominant groups and their challengers dispute, within social arenas, the definition of institutions that stabilize the organizational field. Using the theoretical approaches of economic sociology and sociology of organizations, the action of the soybean industry is seen not only as rational choices based on the company resources and market signals, but as answers to external pressures for legitimacy
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Do confronto à governança ambiental: uma perspectiva institucional para a Moratória da Soja na Amazônia / From conflict to environmental governance: an institutional perspective for the soybean Moratorium in the Amazon ForestCardoso, Fatima Cristina 13 October 2008 (has links)
Este estudo analisa como mudanças institucionais no mercado da soja brasileiro proporcionam as condições para negociação de um sistema de governança ambiental para a produção na Amazônia. Em junho de 2006, as principais agroindústrias anunciaram um acordo inédito parao setor agrícola do país: Elas se comprometeram a não comercializa a colheita produzidas em novas áreas desmatadas da floresta amazônica. Esse acordo ficou conhecido como a Moratória da Sója e deu origem a um sistema de segurança multistakeholders para conter o avanço da produção sobre a floresta. O comportamento dos atores ligados à agroindústria da soja é a face mais visível de um fenômeno social que também tem seus componetes econômicos, culturais e políticos. O arranjo que surgiu no campo da soja faz parte de um movimento que se espalha por vários mercados contemporâneos, onde cada vez mais as organizações, em vez de esperar pelo Estado antecipam-se criando sistemas voluntários de gestão ambiental, por meio de protocolos e acordos voltados a reduzir os impactos ambientais negativos daquilo que fazem. A decisão de decretar a moratória e a consequente criação de um comitê de governança ambiental é analisada sob uma perspectiva histórica, na qual grupos dominantes e desafientes constantemente disputam nos campos sociais a definição das instituições que dão estabilidade aos mercados. A partir de novas vertentes teóricas da nova sociologia econômica e da teoria das organizações, as ações tomadas pela agroindústria são vistas não apenas como escolha racional a partir dos recursos internos das empresas e dos sinais do mercado, mas como resposta a pressão externa por legitimidade. / This study focus on how institutional changes in the soybean market generated conditions to setting an environmental governance system for production in the Amazon region. On June 2006, the main soybean and trading companies working in Brazil reached an unprecedented agreement on not to trade soy grown in newly deforested area in the Amazon. The agreement was named Soybean Moratorium in the Amazon and led to the creation of the Soya Working Group, a multistakeholder arrangement to curb production from spreading throughout the forest. The soybean industry actors behavior is part of a broader complex social phenomenon, which also includes economic, cultural and political components. The new institutional arrangement in the soybean organizational field is connected to a broader move spreading on several contemporary markets, in which organizations, instead of waiting for State regulations, adopt initiatives, such as voluntary systems of environmental management through alliances, agreements and certifications systems, to control the negative impacts of their activities. The new attitudes are explained from a historical perspective, in which dominant groups and their challengers dispute, within social arenas, the definition of institutions that stabilize the organizational field. Using the theoretical approaches of economic sociology and sociology of organizations, the action of the soybean industry is seen not only as rational choices based on the company resources and market signals, but as answers to external pressures for legitimacy
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