Contemporary art trade in the Czech Republic has been regarded as a private area accessible only to a few insiders. So far no adequate literature about this field has existed, the marketing strategies used within it were, not only from the outside perspective, quite unclear. This work shows that it is not a secret sphere. On the contrary, it is a part of the market, which has the effect that the more you talk about it openly, the better impact it has on the whole society. The author presents the current situation in this field, its historical context, and openly discusses the long-term marketing strategies of gallerists who work with contemporary artists. On the basis of case studies from abroad she also shows other possible ways how to bring society closer to contemporary art by means of some specific marketing tools.

1 Abstract This master's thesis focuses on the influence of computer games with historical themes on the interest in contemporary history and history in general. It explains basic concepts such as game, digital media, computer game and educational game and introduces the main aspects of computer games. It also focuses on their benefits in education, but also draws attention to possible pitfalls of playing computer games and their impact on health and development of a young individual. Furthermore, the thesis describes game genres in which the most played games with historical themes can be found and introduces the game Attentat 1942. The next part of the thesis examines whether and how computer games with historical themes affect the interest in contemporary and general history through empirical research based on a questionnaire survey of 150 respondents aged 15-30. The results show that playing computer games with historical themes has an impact on young people's interest in contemporary and general history, and this influence is positive. Furthermore, the results show that the most popular game genres for games with historical themes are strategies, RPGs (role-playing games) and action games, and that players pay attention mostly to the story, gameplay and graphics in these games. The results also show...

This thesis deals with the topic of contemporary Czech and Slovakian queer art scene. It describes the main theoreticians and curators that deal with this topic and their main contributions, both in the form of exhibitions and theoretical texts. This thesis analyses six fundamental group shows of queer art (three installments of the Transgeder Me Project, Coming Soon, Queer Stories and We Will Not Change Our Show) and it defines five main topics that feature in these shows. Those are: historical continuity and archives; trans* from various perspectives; identity categories and visibility; gender and sexual identity; marriage equality and rainbow families.

Polešovská, L. Corporate social responsibility of multinational organizations in the information technology sector. Diploma thesis. Brno: Mendel University in Brno, 2017. This diploma thesis is focused on corporate social responsibility in selected multinational organizations in the information technology sector, namely on Apple, Google, IBM and Microsoft. Recommendations for those organizations are based on qualitative analysis. Based on quantitative analysis and selected organizations recommendations were developed recommendation for small and middle sized IT companies in Czech Republic. Research has shown that multinational IT organizations are socially responsible. They are paying attention to all areas of CSR and are leaders in enviromental field.

The thesis focuses on basket weaving in art education in an environmental context. In the theoretical part, the diploma thesis deals with nature and its origins for art education. It clarifies the concepts of environment, ecology and contemporary art in relation to traditional crafts. It also deals with the relationship between craft and applied art. The goal of the theoretical part is to deeply understand these concepts and contexts. It also represents the artwork of contemporary artists and free-form artists who deal with the theme of nature. The theoretical basis is based on authors own artwork, capturing the observation of nature and the growth of willow rods with as little human intervention as possible. The result of the author's work is the Willow Diary, which records this observation of the willow rods in nature. Authors own artwork is inspired by existing artwork in nature with natural materials. The didactic part of the thesis contains art tasks based on the theoretical part of the thesis. Tasks are focused on environmental education, spatial creation, contact with nature and natural materials. The aim of the artistic tasks is to raise pupils' interest for nature and to familiarize them with the techniques of basket weaving while introducing them to the themes of environmental education....

This diploma thesis addresses the topic of contemporary art in contemporary school. It deals with the relationship between contemporary art and contemporary school. The theoretical part of the thesis presents ideas and stimuli to think about contemporary art, which are based on people associated in the field of art, art theory and art pedagogy. Furthermore, the thesis pays attention to the relationship of contemporary art to the recipient and Czech education system. In the research part, the thesis focuses on five case studies of art teachers and their approaches to contemporary art in teaching. The next part of the diploma thesis presents a view of the artistic work of two Czech and two foreign contemporary artists. Their works are used in the didactic part for the didactic transformation of the content. Based on it, teaching units for teaching art education at secondary schools are created. Furthermore, this part presents reflections on lessons taught in the form of conceptual analysis. KEYWORDS contemporary art, postmodern society, art education, visual communication, the Framework Educational Programme

The dissertation thesis, Ornament in Nature, Science and Art, deals with the theme of ornaments in contemporary art, design and architecture. Individual chapters are dedicated to exploring nature and science as sources of inspiration for contemporary art. The chapter, Body and Ornament, is about ornaments for the human bodies and patterns created from the form of human bodies. Art creations by the author and her students make up an integral part of the main text. An individual chapter is dedicated to the Bodyornament project. Bodyornament is a project involving artistic, educational and research elements. Its primary body of work took place as an art performance in the Veletržní palace in Prague. Through the active participation of the students, patterns and ornaments made from their bodies were created. The process was documented by means of photography. The photographs together with the students' written reflections about the experience comprise the primary research documents. In this dissertation, these documents were analyzed and interpreted by using a combination of specific forms of qualitative research and art-based research. Our research model was based on three degree reflexive analysis according to Donald Schön. Through interpretation of the research results, thoughts of possible...

Title: Metaphor and Contemporary Art Author: Mgr. et MgA. Markéta Magidová Department: Department of Aesthetics Supervisor: Mgr. Ondřej Dadejík, Ph.D Abstract In my dissertation I present arguments for the validity of the aesthetic conception of art (a conception based on the notion of aesthetic experience) also in relation to the development of art movements in the last half century. I do so on the basis of an interpretation of the aesthetic dimension of art through art theory as an extended concept of metaphor. I argue that it is the living metaphor that functions in works of (not only) contemporary art as their aesthetic model. I elaborate this idea through the interconnection of three convergent and currently influential concepts: Paul Ricoeur's hermeneutic theory of living metaphor, Martin Seel's aesthetics of appearing, and Alva Noë's theory of art as a strange tool. I lay out the key conditions and characteristics of the process of the emergence of metaphorical meaning and then relate these to the characteristics of artistic appearance. In the perspective of art as living metaphor, the myths and misunderstandings between aesthetics and artistic practice caused by the transformation of artistic production, especially with the advent of the neo-avant-gardes, persisting to the present day, can be...

(Anglicky) This diploma thesis conducts a survey of dramatic and theatre work of contemporary German dramatist and director Falk Richter (born 1969) in the context of German political theatre of 20th century, thus primarily Brecht and Piscator tradition. At the same time, the concepts of political and post-dramatic theatre are defined and elaborated. The work points out that the current political function of theatre and its chance to directly influence social reality is understood differently than in the case of both pre-war and post-war epic drama by Erwin Piscator and Bertolt Brecht, or in the documentary drama of the 1960s. The key goal of the thesis is to analyze and interpret chosen Richter's dramatic writings and mainly the project Trust, which was created in collaboration with Dutch choreographer Anouk van Dijk. The project can be perceived as a current form of Richter's poetry, which gradually deviates from the "drama" theatre and inclines to motion drama with dance and performance elements. It is showed how the authors deal with present social and personal issues, which are transformed into theatre expression, motion and dance. At last, the thesis examines in what consists the politics of this project.

The thesis focuses on sex education in the lower Primary School. The aim is to map it on the general level, that means its definition and settings for Primary Schools, and then to design the teaching units and to do a partial implementation at the chosen school. The theoretical part describes the development of sex education, inspiration from abroad and mainly its current concept from 1989 until today. There are mentioned its objectives, principles and ethics, legal representation, the negative aspects of human sexuality, the course and content. The thesis also examines the role of family and school. The practical part focuses on the approach of parents and teachers to sex education at the chosen school through a survey and a structured interview. Based on the positive results, there is a proposal of teaching units for education implementation, verification of one of them in practice, and there is also a list of recommended literature and materials for parents. KEY WORDS sex education, inspiration from abroad, current concepts, human and his/her health, sexuality, prevention, school concept, design of teaching units, cooperation