After the Cold war, the economic and political cooperations between the regions has gradually replaced the relations between individual countries. European Union and ASEAN are the two regional orginazations in Eurasia which interacte and cooperate through these three organizations: Asia-Europe Meeting, ASEAN Regional Forum, and EU-ASEAN Ministerial Meetings. This thesis is based on neo-functionalism to analyze the cooperation between EU and ASEAN, and study the process of the ramification effects on the sectors of natural resources of EU and ASEAN, and the possible ¡§spill-over¡¨ effect to political and security cooperations. The result of this thesis could be provided as the suggessions for the government of Taiwan making decisions on the foreign policy.

This thesis deals with the appropriate handling of spatial data in general, and in particular in the framework of economic sciences. An overview of well known methods from the field of spatial statistics and spatial econometrics is given. Furthermore a special class of spatial objects is described, namely objects that are that far apart from all other observations in the dataset, that they are not connected to them anymore. Different treatments of such objects are suggested and their influence on the Moran's I test for spatial autocorrelation is analyzed in more detail. After this theoretical part some adequate spatial methods are applied to the well-known problem of R&D spillovers. The corresponding dataset is not obviously spatial, nevertheless spatial methods can be used. The spatial contiguity matrix is based on an economic distance measure instead of the commonly used geographic distances. Finally, optimal design theory and spatial analysis are combined via a new criterion. This criterion was developed to be able to take a potential spatial dependency of the data points into account. The aim is to find the best design points that show the same spatial dependence structure as the true population. (author's abstract)

This study aims to examine the effect of organisational commitment and employee’s pro-environmental behaviour at home on their intention to adopt green practices at the workplace in the context of hotel industry, by taking the theory of planned behaviour as a conceptual framework. Hotel employees play a critical role that affects customers' experiences, which then affects the overall hotel performance. However, the mechanism that affects their behavioural intention has yet to be investigated properly. Thus, a survey was conducted to collect the data from employees working in green and non-green hotels in Malaysia. Overall, there were 407 responses received, which represented a response rate of 55.75 percent. Then, a set of hypotheses was tested using the structural equation modelling. The empirical results indicate that organisational commitments have a positive effect on the attitude for engaging in a green behaviour and subjective norm, which in turn influenced employees’ intention to adopt green practices at work. Meanwhile, employees’ pro environmental behaviour at home has an indirect impact on employee’s intention to adopt green practices in the workplace through their attitude for engaging in a green behaviour, subjective norms, and perceived behavioural control. The findings lead to a theoretical contribution by incorporating another theory into the theory of planned behaviour, which is the social bond theory through organisational commitment and spill-over effect through pro environmental behaviour at home. Subsequently, a practical recommendation from this research is attainable to policy makers and hotel providers in order for them to understand and increase employees’ willingness to adopt green practices at the workplace. / The full text will be available at the end of the embargo: 15th Dec 2026

近年來，企業開始利用聯合品牌策略、以合作的方式有效提升自身的品牌權益；學術界亦有許多關於聯合品牌的研究，但多專注於產品導向品牌應用該策略的效益，少有以服務導向的聯合品牌為研究對象。本研究從消費者的觀點探討服務業進行聯合品牌策略時，其本身與合作夥伴不同層級的品牌權益組合與聯合品牌服務成效對於企業本身、合作夥伴以及聯合品牌品牌權益的影響。 　　本研究透過4 x 2準實驗設計的方式進行假說驗證。首先，透過前測篩選出消費者心中最熟悉且兩者之間適配度最高的雞排店與手搖飲料店做為研究情境的素材；進一步操弄四種品牌權益組合（高高、高低、低高與低低）以及聯合品牌的服務成效（成功與失敗），形成八種實驗問卷，共回收257份有效樣本；最後以配對樣本T檢定以及雙因子變異數分析做為研究方法進行資料分析，本研究的研究結果證實： 一、品牌權益組合對於聯合品牌的品牌權益具有顯著影響： 　　當二母品牌皆具高品牌權益時，該聯合品牌品牌權益將低於合作前二母品牌的品牌權益，反之，聯合品牌的品牌權益將比合作前二母品牌都高；當合作前兩母品牌的品牌權益為一高一低時，聯合品牌的品牌權益將介於二者之間。 二、品牌權益組合對於各母品牌有顯著影響： 　　當企業與具備較高品牌權益的夥伴合作時，該企業的品牌權益將於合作後提升，反之則下降；當兩企業皆具高品牌權益時，合作後二者品牌權益皆會下降，反之，合作後兩者的品牌權益皆會上升。 三、聯合品牌服務成效對於各母品牌與聯合品牌的品牌權益有顯著的正向效果。 四、品牌權益組合與聯合品牌服務成效之間不具備交互效果。 / Recently, the companies start utilizing the co-branding strategy to efficiently enhance their brand equity. This concept also appear on the academic paper, which focus on most product-intention brands but seldom service-intention ones. This research is to clarify the effects of brand equity mixes and service effects to the mother brands and the co-brand after the co-branding strategy in the aspect of consumers. This research examines the hyposises by 4 x 2 quasi-experiment design. First, after executing the pre-test, this research picked fried-chicken and soft drink stores as the matirials of experiment situation. Then, this research designed 8 versions of questionnaire to manipute 4 brand equity mixes and the service performance of the co-brand. The amount of efficient samples is 257 and the research methods are pair-T test and two-way ANOVA. The research results are: 1. Brand equity mixes have significant effects of the co-brand’s brand equity: When two mothers’ brand equity is both high, the co-brand will be lower than its mothers; in contrast, when they are both low, it will higher than them. When one mom is high and the other is low, the brand equity of the son will be between the two. 2. Brand equity mixes have significant effects of the mother brand’s brand equity: When the company co-operate with the one with higher brand equity, its brand equity will rise after co-operating. When both companies are high, they will drop after co-branding; in contrast, when both are low, they will rise. 3. Service performance of the co-brand has significant positive effects to all parties. 4. Brand equity mixes and the service performance of co-brand have no interaction.