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"Alltså, ställs dumma frågor ger man ofta dumma svar." : En kvalitativ intervjustudie av elitidrottares syn på den svenska sportjournalistiken. / "I mean, if stupid questions are asked stupid answers are given." : A qualitative interview study of elite athletes´views on the Swedish sports journalism.Hermansson, Jenny, Kärnman, Kajsa January 2016 (has links)
The aim of this study was to examine what Swedish elite athletes’ experiences, opinions and ideas are about Swedish sports journalism. We wanted to understand how sports journalism works through the athletes’ point of view, since there is a symbiotic relationship between professional sports and the media. To approach this we carried out a qualitative study based on seven personal interviews with elite athletes representing seven different sports. The theoretical frames used in this study are symbolic interactionism, the agenda-setting theory, framing theory and the sports media complex.The result shows that according to the athletes the journalistic content depends on a range of components, the most important being the relation between the journalists and the athletes, which is mainly based upon the journalist’s knowledge and participation. The sports media complex, which explains the symbiosis between sports and media, is very explicit in our results and so is how journalists set the agenda for the audience. We discuss whether distorted coverage and insufficient knowledge can result in the citizens not getting a chance to fully understand the reality of sports in Sweden and how stereotypical journalism communicate certain meanings and values about sports to the audience.
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Vem och vad äger sportbilagornas etta? : En kvantitativ innehållsanalys av kvällstidningarnas sportbilagors förstasidor / Who and what owns the sports sections first page? : A quantitative content analysis of the tabloid newspapers sports sections first pagesAndersson, Jonas, Håkansson, Elias January 2016 (has links)
The purpose of this study was to illustrate how the Swedish tabloid press construct their sports sections front pages and what they present on these pages. A second purpose, and by the first following, was to investigate the items these newspapers offer the audience to add to their daily agendas. The aim to show a bigger picture of the front pages content was reached by implementing a content analysis of 196 front pages from the two largest tabloid newspapers in Sweden, Aftonbladet and Expressen, during a period of four years. The study examined 98 items per newspaper and since the aim was to examine sports journalism the units were chosen from the two newspapers sports sections, Sportbladet and SportExpressen. The great conclusions that were made during this process were the differences in between genders, the dominating sports and what big part sponsors have in sports. The most common front page shows a Swedish man playing football in the age between 20-35. A less common page is woman, playing any sport. She is only found on nine of a hundred front pages. As in the case of men, football is the dominating sport in Swedish tabloid press. On second place we found ice hockey. What we also could find was the big part sponsors have in sports. We saw the logos of sponsors on every second front page.
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