The purpose of this study is to examine the bonds that form between people as consumers of popular visual media and to discuss the relationship and impact of the resulting subcultures on the larger culture. Star Wars costumers offer a magnified glance at some of the ways in which people engage with images. As reflections of popular culture, costumers display their textual devotions and opinions; they embody spectatorship by reincarnating their favorite characters and contexts from text-bound sources. Moreover, they embrace modes of visual representation by performing the roles of both image consumer and image producer. I strive to understand the activities shared by audiences after the viewing experience is over; they are highly articulate interpreting media texts in a variety of interesting and unexpected ways. Whether they impart opinions or pursue alternative relationships with some aspect of the text, people do form communities and celebrate their connections to visual texts. As fans, individuals appropriate movie materials to fulfill personal goals and build social connections. While not all-encompassing, these smaller communities say a lot about the social impact of movies---the impact of images on individuals. This thesis combines an ethnographic study of Star Wars costumers within a theoretical framework of cultural studies and performance to investigate the ways in which media images impact individuals. In documenting events from the perspective of the costumer, I seek to understand the costumer as a member of a visual audience, a reflection of popular culture, and a participant in the dominant culture.

A cultura da convergência abarca a questão tecnológica do fluxo de conteúdos, ocorrendo através de múltiplos suportes midiáticos e as questões de mudança de comportamento do público, que se apropria das redes digitais para buscar de diferentes experiências de entretenimento e de informação. Os sujeitos buscam um produto midiático que não se finde na sua própria exibição, mas sim proponha conteúdos que vão além de um único dispositivo de distribuição e necessitem do engajamento do público para que aconteçam efetivamente. Os fãs são personagens centrais da mudança na forma de operar da mídia de massa por serem pioneiros na adaptação às novas tecnologias de comunicação e informação e nos processos de produção e consumo participativos. A partir disso, esta pesquisa busca um olhar sobre as interações que fazem parte do comportamento dos fãs, tanto nas relações entre eles quanto com a indústria midiática. Para tanto, estudam-se os fãs de Star Wars, mais especificamente, os membros do Conselho Jedi do Rio Grande do Sul (CJRS), a fim de que através de um objeto empírico, consolidado e permanente se possa investigar o comportamento deste grupo no contexto de cultura da convergência, onde as interações entre eles e com o mercado de mídia são transformadas. / The convergence culture includes the technological issue of the content flow going through multiple media and the issues of changes in public behavior which appropriates itself of the digital networks seeking for different experiences of entertainment and information. The individuals look for a media product that doesn‟t finish itself in its own exhibition, but propose content that go beyond a single distribution device and require the engagement of the audience to actually happen. The fans are central characters in the change of mass media operating way because they are pioneers in adapting the new technologies of communication and information and in participatory processes of production and consumption. From this, this research seeks a look at the interactions that are part of the behavior of fans, both in relations between them and with the media industry. To this end, the Star Wars fans are studied, more specifically, the members of the Jedi Council of Rio Grande do Sul (CJRS), so that through a consolidated and permanent empirical object, it became possible to investigate the behavior of this group in the convergence culture context where the interactions between them and the media market are changed.

A cultura da convergência abarca a questão tecnológica do fluxo de conteúdos, ocorrendo através de múltiplos suportes midiáticos e as questões de mudança de comportamento do público, que se apropria das redes digitais para buscar de diferentes experiências de entretenimento e de informação. Os sujeitos buscam um produto midiático que não se finde na sua própria exibição, mas sim proponha conteúdos que vão além de um único dispositivo de distribuição e necessitem do engajamento do público para que aconteçam efetivamente. Os fãs são personagens centrais da mudança na forma de operar da mídia de massa por serem pioneiros na adaptação às novas tecnologias de comunicação e informação e nos processos de produção e consumo participativos. A partir disso, esta pesquisa busca um olhar sobre as interações que fazem parte do comportamento dos fãs, tanto nas relações entre eles quanto com a indústria midiática. Para tanto, estudam-se os fãs de Star Wars, mais especificamente, os membros do Conselho Jedi do Rio Grande do Sul (CJRS), a fim de que através de um objeto empírico, consolidado e permanente se possa investigar o comportamento deste grupo no contexto de cultura da convergência, onde as interações entre eles e com o mercado de mídia são transformadas. / The convergence culture includes the technological issue of the content flow going through multiple media and the issues of changes in public behavior which appropriates itself of the digital networks seeking for different experiences of entertainment and information. The individuals look for a media product that doesn‟t finish itself in its own exhibition, but propose content that go beyond a single distribution device and require the engagement of the audience to actually happen. The fans are central characters in the change of mass media operating way because they are pioneers in adapting the new technologies of communication and information and in participatory processes of production and consumption. From this, this research seeks a look at the interactions that are part of the behavior of fans, both in relations between them and with the media industry. To this end, the Star Wars fans are studied, more specifically, the members of the Jedi Council of Rio Grande do Sul (CJRS), so that through a consolidated and permanent empirical object, it became possible to investigate the behavior of this group in the convergence culture context where the interactions between them and the media market are changed.

Submitted by Jaqueline Duarte (1157279@mackenzie.br) on 2018-04-25T22:04:35Z No. of bitstreams: 2 Sheila Darcy Antonio Rodrigues.pdf: 5602212 bytes, checksum: c59de0a2c11682e90be6d1453a6f1116 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Eliana Barboza (eliana.silva1@mackenzie.br) on 2018-04-26T12:20:00Z (GMT) No. of bitstreams: 2 Sheila Darcy Antonio Rodrigues.pdf: 5602212 bytes, checksum: c59de0a2c11682e90be6d1453a6f1116 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-04-26T12:20:00Z (GMT). No. of bitstreams: 2 Sheila Darcy Antonio Rodrigues.pdf: 5602212 bytes, checksum: c59de0a2c11682e90be6d1453a6f1116 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-02-06 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Fundo Mackenzie de Pesquisa / When we thinking about the production of the contemporary literature we can notice that a considerable part of the new releases, mainly those coming from the Unites States of America market, are part of great projects of the entertainment industry. Some of these projects may be called according to what was proposed by the researcher Henry Jenkins of transmedia storytelling and they are those types in which it is expanded the way of telling a story for the use of the most different types of existing media. One of the most successful cases of this kind of transmedia storytelling, which may even be considered a paradigm for this type of narrative is the case of Star Wars saga. Started in the year of 1976 with the release of Star Wars: from the adventures of Luke Skywalker, this saga have been developed for years and still is in the active. It has turned into a complex universe of films, cartoons, comics, ga mes and countless books that help to narrate the most diverses adventures, that happen in a galaxy, far, far away. Considering that the today revenue of the Star Wars saga is around fourty billion dollars and that of this amount, approximately, three billion dollars had came from the commercialization of books, it becomes interesting and necessary to investigate and to understand why there is the interest in a literature production, linked to this type of narrative, as well as to seek the knowledge of how to think about projects that are part of the entertainment industry, which encompass different media, and among them the literary media and that can become a success of audience. / Ao se pensar sobre produção literária contemporânea, pode-se observar que uma considerável parcela dos novos lançamentos, principalmente dos provenientes do mercado norte americano, fazem parte de grandes projetos da indústria do entretenimento. Alguns desses projetos podem ser denominados, de acordo com o proposto pelo pesquisador Henry Jenkins, de narrativas transmidiáticas (transmedia storytelling) e eles são aqueles nos quais se busca expandir a forma de se contar uma história para a utilização dos mais distintos tipos de mídias existentes. Um dos casos de maior sucesso desse tipo de narrativa transmidiática, que pode, até mesmo, ser considerado um paradigma para esse tipo de narrativa, é o da saga Star Wars. Iniciada em 1976 com o lançamento do livro Star Wars: from the adventures of Luke Skywalker, essa saga, desenvolvida durante anos e ainda na ativa, se transformou em um complexo universo do qual fazem parte filmes, desenhos animados, histórias em quadrinho, jogos e inúmeros livros que ajudam a narrar as mais diversas aventuras, que se passam em uma galáxia tão, tão distante. Considerando-se que hoje o faturamento da saga Star Wars se encontre em torno de quarenta bilhões de dólares e que deste montante quase três bilhões de dólares são provenientes da comercialização de livros, torna-se interessante e necessário que se busque pesquisar e compreender o porquê do interesse por uma produção de literatura, atrelada a esse tipo de narrativa, bem como buscar o conhecimento de como se pensar em projetos para a indústria do entretenimento, que englobem distintas mídias, e dentre elas a literária e que possam se converter em sucesso de público.

Uppsatsen ämnar att ge en djupare förståelse för ljud i film och dess funktioner för en autentisk och realistisk filmupplevelse. Ljudet är sällan något man som åskådare lägger aktivt fokus på under en film med undantaget att man tycker att något inte stämmer. Så vad är det som krävs för att man inte ska ifrågasätta ljudet? Kvalitativa intervjuer med två personer yrkesaktiva inom ljudläggning samt en forskare inom ämnet har utförts för att kunna redovisa ingående tankar och åsikter om vad de anser vara ljudets viktigaste funktioner i modern film. Synkro nise ring och klang är centrala begrepp i undersökningen . De är exempel på faktorer som kan påverka hur man uppfattar kopplingen mellan ljud och bild. Med hjälp av uppsatsens insamlade data samt dess teoriavsnitt har dessa faktorer vidare konkretiserats genom en kort analys av tre utvalda scener från filmen Star Wars (1977). Uppsatsens mest centrala resultat baserar sig i idéen om samverkan mellan ljud och bild. Bilden klassas som det mest centrala i en film och ljud finns till för att förstärka eller berätta saker som bilden inte kan. Vad gäller realism inom filmljud så existerar det nästan inte. Det vi uppfattar som realistiskt behöver inte ha något med faktisk realism att göra. Uppsatsens diskussionsavsnitt berör studiens styrkor, svagheter samt förslag till fortsatt forskning.

Detta är en kvalitativ innehållsanalys av de kritiska positionerna kring den kontroversiella filmen Star Wars Episode VIII: The Last Jedi. Den innehåller en omfattande överblick om hur Star Wars kritiserats förr och nu för att sätta perspektiv på ämnet, samt information om hur fans och så kallade ”fandoms” ibland fungerar som ett ”hivemind” när det kommer till tyckande och organisering på nätets sajter och forum.

The mediation of foreign films for Swahili audiences is an established cultural and linguistic practice in Tanzania that combines translation with commentary and story-telling. It helps audiences make sense of films whose original language and cultural background are unfamiliar to them. Today, an industry has grown around translated foreign films of all genres and from all regions. The practice also makes genres accessible that are still under-represented in Tanzanian film production, such as science fiction. The genre’s depiction of a futuristic, technically advanced and strange world presents a challenge to commentators. Through the analysis of a particular episode of the Star Wars saga, I show how the commentator acts as an ethnodramaturg, who through translation, re-narration and intertextual reference explains and re-enacts the strange cultural universe of the source film and brings it closer to the audience.

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